In 1844, the world's first telegram was successfully sent, ushering in a new era of long-distance transmission of information. The content of this telegram was: What did God say?
Since then, products such as telephones, movies, and televisions have appeared one after another, allowing the communication dimension of culture to break through the limitations of space and time and enter a period of unprecedented prosperity. Culture has become the guide of science and technology in diverse forms, and the shaping of science and technology has also continued to broaden the boundaries of culture. The two blend and promote each other, constantly creating more possibilities.
In the mobile phone industry, Huawei P series has been actively exploring the integration of technological aesthetics and fashion culture, and using this as a core support point forms the aesthetic core of Huawei P series. On July 4, Huawei released a new color version of P50 Pocket. Based on the design aesthetic and imaging technology of the P series, it creatively applies the traditional Chinese colors "Yunjin White" and "Azure Blue" with plain leather splicing technology. On a foldable screen phone. allows technology and culture to meet, achieving dual breakthroughs in aesthetics and experience.
Picture source: Mr. Fashion
Product transformation through collaboration of innovation and practice
Technological development has brought unlimited possibilities to the mobile phone industry. With the influx of material innovation, screen forms and fashion trends, there are seemingly countless choices. But for mobile phone manufacturers, the most important thing is to figure out their own system and direction among countless choices. After all, a successful single product can only bring short-term success and hot spots, but it cannot create sustained volume and influence, let alone establish effective brand differentiation.
At this point, the Huawei P series is unique. From the official launch of Huawei's first P series mobile phone Ascend P1 S in 2012, the groundbreaking dual-camera design of the P9 series, the rare large-size image sensors in the industry, the 10x optical zoom of the P40 series; to the establishment of the P50 conference The system definition of the P series "the perfect combination of technological aesthetics and smart photography" will lead to the release of a new color version of Huawei P50 Pocket in 2022. In 10 years and 12 iterations, the exploration and transformation of one P series model after another has continuously brought breakthroughs to the industry and brought consumers an experience that exceeds expectations.
As the first folding screen phone in Huawei’s P series, P50 Pocket not only possesses the aesthetics and imaging genes of the P series, but also incorporates Huawei’s three and five generations of technology accumulation in the field of folding screens. The new generation of water drop hinge combined with multi-dimensional linkage lifting technology brings Huawei P50 Pocket a thin and light body with a folding thickness of 15.2mm and an unfolding thickness of 7.2mm, as well as a flatter and crease-free screen. In the unfolded state, Huawei P50 Pocket also meets the standards of current candy bar flagship phones. The 6.9-inch foldable flexible screen is equipped with 442ppi, 1.07 billion colors and P3 wide gamut color management to restore more realistic and delicate colors. It supports up to 120Hz refresh. rate and 300Hz ultra-high touch sampling rate, allowing users to experience a smooth, precise and dexterous use experience on a compact body.
Image source: Haihelan
In terms of imaging, Huawei P50 Pocket is in line with the Vientiane double-ring design of the P50 series, integrating the imaging hardware strength and computing imaging accumulation of the P series over the years. On the basis of XD Fusion Pro, the industry's first hyperspectral imaging technology is added to capture detailed information in imaging, provide clearer and more accurate image restoration capabilities, and can also intelligently identify scenes to bring the best shooting experience.
Aesthetic exploration of the symbiosis between technology and humanities
Technology is an endless road of innovation. Every highlight moment always creates or activates a cultural imprint. In the field of my country's aerospace industry, the manned space station is called "Tiangong", the lunar exploration rover is called "Yutu", and the solar detection program is called "Kuafu". Behind the naming of each scientific and technological achievement, there is a piece of China Romance unique to cultural context. In Huawei, naming methods with additional cultural imprints such as Hongmeng operating system , Kirin chip , and Kunpeng chip were also born. This time, Huawei brings the romance of the symbiosis of technology and humanity to Huawei P50 Pocket.
Color aesthetics have always been a unique symbol of the Huawei P series. Even if you look at the gradient colors created by the P20 series Aurora color and the P30 series Sky Realm with your current eyes, you can still feel amazing. The P50 series Yunjin White and Danxia Orange released earlier this year once again demonstrated Huawei's ability to control colors.
The new colors of Huawei P50 Pocket released this time, "Yunjin White" and "Azure Blue", are based on the folding aesthetic gene of the P50 Pocket, combining color, technology and material science to innovate. The so-called Yunjin brocade is a traditional Chinese silk handicraft. It is named after the gorgeous decoration and is as beautiful as clouds. It is known as "every inch of brocade is gold". Huawei P50 Pocket comes in brocade white, which is shiny on one side and elegant and classic on the other. It condenses the essence of Chinese silk craftsmanship and is also the dazzling crystallization of Chinese silk culture. Needless to say, azure blue has the artistic conception sung by "after the rain, the sky is blue and the clouds break the virginity, this color is the future", and it also has the agility and beauty of the glaze color inheritance of your porcelain for thousands of years.
Picture source: Haihelan
Picture source: Haihelan
The traditional cultural connotation and classical aesthetic gene of "one brocade, one porcelain" collide with modern technological products, presented on Huawei P50 Pocket, which is a high-grade glass and a The artistic beauty of high-end plain leather fashion stitching. When the two backboard materials are extremely thin and have the same thickness and color tone, they not only bring a lighter and more comfortable grip, but also a warm and elegant temperament.
The famous director and artist Wang Chaoge once commented, "Huawei has clearly realized what technology is, what art is, and where the integration and boundaries of technology and art are." In fact, from material innovation, color aesthetics to cultural integration, Huawei's investment is not only to polish the ultimate product, but also to establish its own aesthetic order and product system. Whether it is the ceramic craftsmanship of Huawei P40 series, the fashionable splicing of P50 Pocket, or the use of Chinese colors such as cloud brocade white and azure blue, these are Huawei's aesthetic explorations on the road of integrating technology, culture and art.
Listening and insight combined product temperature
Today, the role of mobile phones is not just a single tool, but also an extension and expression of everyone . Technological progress brings not only solutions to customers’ known needs, but also the need to provide product experiences that exceed customer expectations through insight and innovation.
In the field of folding screens, Huawei does not blindly pursue the ultimate large screen and hardware stacking, but lays out different categories to provide customers with diversified solutions. As a mobile phone category that folds vertically to highlight its compactness, Huawei P50 Pocket pursues a flexible experience that integrates software and hardware. In addition to hardware, innovative internal and external screen interaction methods can meet users' more functional needs and usage scenarios.
Huawei P50 Pocket is equipped with the new generation of smart terminal operating system HarmonyOS 2. It uses the smart external screen to bring rich card services and experiences. It can operate notifications, schedules, weather, wallet payment and other major functions without opening the cover. This time it also Added and updated functions such as epidemic prevention services and travel services. In terms of imaging innovation, the advantages of the Huawei P50 Pocket folding screen are also fully reflected. The newly upgraded mirror smart shooting function can display the viewfinder on the inner and outer screens at the same time. Both the photographer and the person being photographed can preview the shooting effect. Live preview and adjust at any time. Combined with the rear selfie camera, it can bring richer and faster shooting scenes.
In terms of customer base, Huawei P50 Pocket's stylish splicing aesthetic expression and folded shape are comparable to compact boxes, attracting many female users. Based on this, Huawei has also brought a new understanding to the design and functions of its products, starting from the application of the "mirror" of the circular outer screen, and bringing environmental ultraviolet detection functions based on hyperspectral analysis capabilities, as well as sun protection monitoring and AI detection. Skin, providing more humane services and functions for female users.
Su Tingting, director of Huawei mobile phone Brand Image, believes that a female perspective needs to be added to the product development process, but this "female perspective" is not a physical attribute, but more of a psychological attribute. It actually represents a more delicate, A more vivid sensibility. What Huawei really needs to solve is how to respond to this sensitivity with a higher-quality user experience. At Huawei, this response is not only reflected in product design, visual experience, user experience and after-sales service, but also in customer needs. Listening and gaining insights into customer groups.
In the consumer-oriented era, how to understand customer needs and provide customer experience that exceeds expectations is the long-term path for enterprise development. At the consumer level, Huawei has adopted thousands of optimization suggestions and demands for products and services from consumers around the world to continuously improve and enhance the consumer experience. From the functional requirements brought about by technological progress to the aesthetic attitude provided by cultural integration, Huawei's technological transformation and aesthetic exploration are always on the way.
Reference:
[1] "Huawei 2021 Annual Report"
[2] Huawei Voice Community
