I don’t know when, companies’ selection of industries has also become a track. When I was a child, my teacher always said that winning is at the starting line. This is just a race track in life. Some people win at the starting line, some are already at the end, and some have not even found the starting point. Look, the metaphor of life is so similar to that of enterprises. Can you see the runners clearly on the track of industrial products e-commerce?
Men are afraid of entering the wrong industry, and women are afraid of marrying the wrong man. The ability of enterprises to choose the track is very important. Why Luo Yonghao became a dishonest person who needs to rely on live streaming to pay off his debts? Isn't it because he went to make mobile phones and also made a brand? In fact, there is still hope until this step, but he insists on being involved in the Chinese market. To be honest, the quality of his mobile phones is not unbeatable, but his competitors are Xiaomi , Huawei , Apple , vivo, oppo None of these brands has more money, a team, and resources than him. Even , Samsung, and are squeezed out. So it’s not that his brand is not powerful, but that his opponents are simply too strong.
Have industrial product e-commerce companies faced such a situation? At least it is not obvious yet, so there are still opportunities for industrial product e-commerce brands. Are there any leading companies in industrial product e-commerce companies? Yes, but fortunately, there are still many Head enterprise. This shows that no brand has formed a monopoly, and the top five or ten companies do not monopolize more than 65% of the market share. This shows that it can still be done.
The track for industrial products e-commerce is very wide. The wide track means that we can avoid leading companies in the segmented fields. The obvious feature of leading companies is "all-in-one". Industrial product e-commerce is now the most promoted one. One word is: "one-stop", one-stop service for all purchasing companies, and the number of SKUs of industrial products reaches tens of millions. Putting aside the customized products of various industries, an industrial products e-commerce company needs to accommodate standardized The number of industrial product SKUs is also in the hundreds of thousands, so the operating costs required by leading industrial product e-commerce companies are staggering. At the same time, it is not easy for suppliers to squeeze into such an industrial product e-commerce platform. , with extremely high requirements on qualifications, production capacity and product quality.
discourages many small and medium-sized enterprises.
"One-stop" is a misunderstanding of many industrial product e-commerce companies. One-stop services are large corporate customers and large-scale infrastructure projects. They need a variety of materials, so one-stop solves the problems of these enterprises; similarly Procurement by small and medium-sized enterprises does not necessarily require a "one-stop shop" in the broad sense. A decoration company's "one-stop shopping" may have only a dozen items, and the types of materials are similar.
Then the track of industrial products e-commerce is out, and it will sink to more specific terminal industries and become the head of the "one-stop" purchasing platform in this industry. It will always be stronger than the Red Sea of industrial products e-commerce. Be honest!
