Apple (Apple) iPhone swept the global high-end smartphone market, with a market share of over 60%, nearly four times that of competitor Samsung . Huawei 's market share fell miserably, relegating it to sixth place.
Japanese Apple intelligence website iPhone Mania quoted a survey report from the research company Counterpoint on the 27th, stating that global sales of high-end (priced above US$400) smartphones shrank by 8% in the last quarter (January to March 2022) compared with the same period last year. has shrunk, but the performance is still better than the 10% shrinkage of the overall smartphone market. This is the eighth consecutive quarter that high-end smartphone sales have outperformed the overall smartphone market.
Looking at the situation by manufacturer, thanks to the hot sales of the iPhone 13 series, Apple’s market share in the high-end smartphone market exceeded 60% in the last quarter to 62%, an increase of 5 percentage points from the same period last year, and firmly maintained its leading position. , and its market share is nearly four times that of competitor Samsung.
(Source: Counterpoint, the same below)
Samsung’s market share shrank by 2 percentage points from the same period last year to 16%, ranking second due to the slight delay in the launch of the Galaxy S22 series models compared with last year’s S21 series. Although Samsung's market share has shrunk, sales of the S22 series models have been strong. The S22 Ultra was the best-selling Android smartphone product in the world last quarter.
ranked third with a market share of 9% in the same period last year. Huawei's market share shrank sharply. Last quarter, its market share was only 3%, and its market share ranking plummeted to sixth place.
In the last quarter, OPPO ranked third with a market share of 5% (4% in the same period last year), Xiaomi ranked fourth with a market share of 4% (4% in the same period last year), and vivo ranked fourth with a market share of 3% (4% in the same period last year). 3% during the same period) ranked fifth.
(first image source: Unsplash)
