Twenty years have passed, and e-commerce has changed people’s consumption habits, consumption concepts, and even people’s lifestyles. It is becoming more and more difficult to do business in physical stores. Many physical store operators believe that this is the "pot" of e-commer

20 years have passed, and e-commerce has changed people’s consumption habits, consumption concepts, and even people’s lifestyles.

It is becoming increasingly difficult to do business in physical stores. Many physical store operators believe that this is the "pot" of e-commerce, which has also triggered heated discussions among netizens.

In many traditional shopping malls, there are fewer and fewer people visiting shopping malls in groups in the past. Very few customers are walking through the mall aisles and stores. Many physical stores have to be closed due to lack of customers. Some stores even opened for only a few months before being resold, transferred, or closed down because they were unable to maintain operations. What happened to the real economy of ? Is there any hope? Netizens have different opinions on this.

In the context of the epidemic, entities have been severely damaged

China has made relatively strict requirements in terms of epidemic control. The purpose is to control the epidemic and reduce its impact on the economy. It is also to protect the health and safety of the people and avoid more people. Infected by viruses.

In particular, epidemics occur frequently across the country. In order to control the epidemic, people from all over the country work together to fight the epidemic, cooperate with epidemic prevention measures, stay at home, and suspend production and work. There was no one on the road and there were very few vehicles on the road.

In addition to squatting in the circle of friends to grab food, people do not even have too much consumption behavior at home. This not only brings heavy damage to the real economy, but also has a certain impact on e-commerce.

On the one hand, due to high rents and on the other hand, the reality that they cannot open their doors for business, physical store operators are in a dilemma. Compared with physical stores, although e-commerce is under pressure, because there is no store burden, the losses will be relatively smaller. For physical store operators, it is almost a matter of tightening their belts and living a life of closing the city and closing stores.

In recent days, a hot search about the middle class becoming "poor" after the epidemic has triggered heated discussions. Many urban white-collar workers with a high monthly salary have developed different consumption concepts while staying at home for a long time.

After the epidemic was lifted, the lavish consumption habits of the past have changed. Whether it is online consumption or consumption in physical stores, cost-effectiveness is more pursued.

The epidemic not only directly affects the operation of physical stores, but also indirectly affects the subsequent development of the real economy due to changes in mass consumption concepts.

After the lockdown is lifted, physical stores still cannot solve the actual dilemma of insufficient customer flow.

E-commerce is gaining momentum and cannibalizing the physical store market.

Internet consumption can be completed without leaving home. In the current era where many homeboys and homegirls are available, it just caters to people who can break through the space and go shopping without going out. ideal.

When e-commerce was at its peak, the original market share of physical stores was constantly being eroded and could not be easily regained.

Although during the epidemic period, affected by logistics control and other factors, the turnover of e-commerce companies has also declined as a result. However, after logistics in various places gradually recovered and express delivery was unhindered, e-commerce business performance rebounded rapidly. Some consumers even experienced a surge in business performance due to "retaliatory consumption" by some consumers.

Some netizens believe that it is precisely because of the existence of e-commerce that they are unwilling to go shopping in physical stores.

After all, under the consumer protection clause of "7 days for no reason returns ", you can still return or exchange the items you get back if you are not satisfied with them.

With just a move of your finger, you can choose the one that suits you among thousands of products. With so many choices and comparable prices, who wouldn’t love it?

Some netizens also believe that it is more reliable to touch and try the products in person in a physical store before purchasing, so that you can spend your money with more peace of mind and save the trouble of returning and exchanging.

But some netizens also do not deny that online consumption brings convenience to their lives, and they do not deny that the same products are often cheaper online.

The industry is saturated, and entities are involved. Competition is huge.

After the reform and opening up, both self-employment and entity development have had a brilliant stage.However, with the emergence of saturation in the physical market industry, many latecomers quickly failed in the process of competing with their "predecessors" in the market because of their ability to attract the market.

Of course, there are some latecomers who come on top, but often due to the strong "involution", comparing price, quality, style, creativity, service, concept...

gradually loses its original strength in the continuous comparison. Brand luster or store advantage. Coupled with the impact of e-commerce and new industries, physical stores and the real economy are struggling even more.

Summary

It is obviously irrational to completely blame e-commerce for the difficulty of the real economy. If our country’s real economy wants to develop more steadily, we also need to find the reasons within ourselves, optimize our own quality, and create products that are more in line with contemporary people. , Achieve a full combination of entities and the Internet, so that we can be freed from the state of survival in the cracks. Of course, any Internet economy should also rely on physical existence. After all, without the real economy, the development foundation of a country's economy will lose stability. What do you think is the way for the real economy to survive in contemporary society?