NIO's test car accidentally fell from a building, resulting in the death of two test drivers, and NIO's response directly pushed the matter to a climax.
On June 23, # Weilai Automobile was revealed to have rushed out of the headquarters building and fell from the building#, #Nio Automobile fell from the building and two test drivers were killed#, and they successively became hot searches on Weibo. According to comprehensive reports, a NIO test car fell from the third floor of NIO’s global headquarters located in the Innovation Port of Jiading District. The scene of the accident was very tragic. The test vehicle overturned on all four wheels and fell to the road, with the roof severely damaged. , there are various cement fragments scattered on the ground, and firefighters are carrying out rescue operations.
That night, NIO issued a statement on its official Weibo confirming: At around 17:20 on June 22, a NIO test vehicle fell from the third floor of the Shanghai Innovation Port parking building, killing two digital cockpit testers. One is a company colleague and the other is a partner employee. We are very saddened by this accident and express our deep condolences to the colleagues and partner employees who died. The company has set up a special team to help the family deal with the aftermath. After the accident, the company immediately cooperated with the public security department to launch an investigation and analysis process of the cause of the accident. Based on the analysis of the scene, it can be initially confirmed that this was an accident and had nothing to do with the vehicle itself.
Who would have thought that it was Weilai’s response that pushed the incident to a climax. Although Weilai said in the statement that "we are very sad about this accident and express our deep condolences to the colleagues and partner employees who were killed", the statement that "this was an accident and had nothing to do with the vehicle itself" still feels uncomfortable. Netizens bluntly said, "The last sentence highlights the cold-blooded and disgusting nature of capital."
After causing public controversy, NIO deleted the statement and re-issued the statement at 21:02: At around 17:20 on June 22, a NIO test vehicle fell from the third floor of the Shanghai Innovation Port parking building, causing Two digital cockpit testers were killed, one of whom was a company colleague and the other a partner employee. After the accident, the company immediately cooperated with the public security department to launch an investigation and analysis process of the cause of the accident. Based on the analysis of the scene, it can be preliminarily confirmed that this was an accident (not caused by the vehicle). We are very saddened by this accident and express our deep condolences to the colleagues and partner employees who died. The company has set up a special team to help the family deal with the aftermath. "At the same time, Weilai opened selected comments, and there were all sounds of condolences.
Is this the end of the test car falling incident? No! After Weilai released a revised statement, it also made people feel uncomfortable. Weilai is in The statement said, "Based on the analysis of the scene, it can be preliminarily confirmed that this was an accident (not caused by the vehicle)." This sentence is theoretically consistent with the previous statement, "This is an accident and has nothing to do with the vehicle itself." "It doesn't matter." There is no actual difference. In addition, "based on the analysis of the scene, it can be preliminarily confirmed that this was an accident (not caused by the vehicle)" is also biased. Weilai is only an automobile manufacturer and only passes the After analyzing the situation at the accident scene, we came to the conclusion that "this was an accident (not caused by a vehicle)". Is there enough data and other information to confirm this conclusion? Does it need to be confirmed by a professional appraisal department or the traffic police department?
As for Why did the vehicle fall? Zhihu user "Kangjianmao" believes: "It should be that when the car was reversing into the garage, it accelerated abnormally for some reason, and finally crashed through the outer wall and guardrail and flew down. "The user analyzed: "Because the vehicle rolled in the air and finally landed on the ground with all four wheels in the air, the direction of the vehicle when it hit the wall can be determined by the direction of the front of the vehicle after it landed. We can see from the photo that when it finally landed on the ground, it was with all four wheels up and the front of the car facing out. Combined with flipping in the air, the car's rear end is facing outward before flying out of the building, which is also in line with the parking space design of the building."
Judging from this incident, there are no more than two reasons for the vehicle falling. One is improper operation by the test driver, and the other is vehicle software and hardware failure. Judging from Weilai's response that night, it denied the second one The possibility of the cause. However, whether there is a problem with the vehicle cannot be determined by Nio. The final conclusion requires investigation and determination by authoritative agencies or relevant government departments. Only the results of authoritative determination can convince the public. .
As for NIO’s two responses, it is actually understandable. Obviously, NIO shunned the relationship between “the accident and the vehicle” in its statement, undoubtedly because it was worried that the accident might affect vehicle sales. However, NIO, as the head of a company, As a company with a certain reputation at home and abroad, the official statement issued by it still needs to be warm. The negative impact caused by the accident may not be cancelled, but these negative impacts can also be eliminated through more modest language. , and NIO directly denied the relationship between "the accident and the vehicle", or directly pushed the cause of the accident to the test driver. Such a statement may have more impact on vehicle sales and brand reputation!
Finally, Shanghai NIO Senior Director of Corporate Communications Ma Lin was suspected of responding to the NIO car crash in a group chat. Ma Lin said: The first sentence is, thank you everyone, whether you criticize or provide opinions, it is all for the good of NIO. If you can’t feel this, I You are not worthy of being in this position. In the second sentence, there are specific reasons for when to speak out and whether you can speak out. How to say something, whether it should be said or not, has been considered. There are various reasons, of course no matter what the reason is. My consideration seems incomplete, which is wrong; everyone’s opinions are correct. The third sentence, everyone in the company is very sad. It is by no means cold, it is all my responsibility, and we continue to improve. The fourth sentence, the trolls are engaged in Don’t defeat me.
In response to this content, Ma Lin’s personal Weibo exploded again! Of course, it is not known whether the above group chat was made by him, but the official did not release any statement on the content of this group chat.
