Editor: Yuan Xie Joey [New Zhiyuan Introduction] On June 28, 2022, HTC announced the launch of the first Metaverse mobile phone. HTC, a major Taiwanese manufacturer that has not launched a new mobile phone in the past two years, held a press conference on June 28 to announce the

Editor: Yuan Xie Joey

[ New Wisdom Introduction] On June 28, 2022, HTC announced the launch of the first Metaverse mobile phone.

HTC, a major Taiwanese manufacturer that has not launched a new mobile phone in the past two years, held a press conference on June 28 to announce the launch of the first new smartphone "HTC Desire 22 Pro" that is deeply integrated with the self-produced Metaverse platform VIVERSE.

In 2022, the "Metaverse" mobile phone equipped with Qualcomm Snapdragon 695 should indeed be a hot search.

The first Metaverse mobile phone

The focus of this new HTC mobile phone, Desire 22 Pro, is the integration of "Metaverse" applications emphasized in the publicity campaign. Huang Zhaoying, general manager of HTC Asia Pacific, said that the purpose of launching this new phone is to make it easier for everyone to access the Metaverse at a price that is close to the people.

Huang Zhaoying said that many technology giants around the world have written the Metaverse into their corporate development blueprints, and HTC opens the door to the Metaverse for consumers through the smartphones that everyone uses every day. HTC Desire 22 Pro can be said to be the first step for a mobile phone to enter the global mass consumer market by combining it with Metaverse applications.

Liu Sitai, vice president of Qualcomm , a partner of HTC and a major global chip design manufacturer, also assisted at the press conference, saying that Qualcomm is happy to see HTC develop in the Metaverse.

The HTC Desire 22 Pro launched this time uses the Qualcomm Snapdragon XR1 platform for its VIVE Flow VR glasses, which allows users to more easily pair online and achieve immersive e-sports, high-end shooting, etc.

And everyone is concerned about where the "Yuan" is in the Yuanverse mobile phone?

It is said that Desire 22 Pro is equipped with a variety of related applications of HTC’s self-built VIVERSE metaverse, such as VIVE Avatar, which can create virtual avatars, allowing users to travel in different VIVERSE venues (such as concerts, virtual conference rooms or exhibitions, etc.) Use virtual clones in China.

Viverse's Vive Avatar tool uses virtual Avatar images and can be used in various software or games based on the VRM open protocol. It ensures the unified identity of the user's metaverse and at the same time gives the user a more convenient experience.

VIVEROOM can be used to build your own exclusive virtual space, decorate the environment with NFT, and share or watch movies with friends or users around the world.

After logging into VIVERSE’s “Market” application, you can also conduct digital asset transactions, such as purchasing NFTs, and use the built-in VIVE Wallet to manage personal virtual assets.

All these functions can be quickly paired and connected to the VR device VIVE Flow after the mobile phone is set up and used in the virtual world.

HTC’s Viverse can be regarded as the integration and expansion of its own virtual reality ecosystem. HTC’s official website calls it the “Metaverse Ecosystem”, which connects people from all walks of life to an open and accessible virtual world.

html Starting from July 1, Desire 22 Pro will be fully sold in HTC online stores and designated e-commerce platforms, and a limited number of "Yuanverse launch early bird gift packs" worth NT$5,710, including "Exclusive Limited Cat·Art Museum NFT Blind Box" (contains two of the latest Cat·Art Museum NFTs, worth NT$750. The

gift package also includes "Limited VIVERSE World", worth NT$2,880, which can be used to create your own exclusive metaverse space first and display it in VIVERSE Or share it with friends.

Shen Daobang, CFO of HTC, once said: "According to research estimates, the Metaverse market should start to rise to US$1 trillion in the next 5-10 years. Considering the advent of the web 3.0 era, if the Metaverse moves towards a new era Platform and Crypto economy, this market is more likely to reach more than 8 trillion US dollars. "

At the time of this announcement, HTC also predicted that in the next five years, 25% of users will spend 1 hour a day in the world of the Metaverse. In addition, There will be 30% companies launching products or services in the Yuanverse world. With a cake as big as

, it’s no wonder they have to compete for a share of the pie.

mid-range specification configuration, HTC said it is enough

The Desire 22 Pro launched by HTC this time is available in two colors: "Sparkling Gold" and "Starry Night Black", with a recommended price of NT$11,990 (approximately 2,709 yuan).

screen size is 6.6 inches, 20:9 display ratio, 120Hz frame refresh rate and Full HD+ (1080 x 2412) resolution. The

processor uses Qualcomm Snapdragon 695 5G, equipped with 8GB memory + 128GB storage capacity. The battery capacity is 4520mAh, supports 18W wired fast charging, 15W wireless fast charging and reverse charging functions, and is equipped with IP67 waterproof and dustproof rating.

In terms of cameras, Desire 22 Pro is equipped with a 32-megapixel front lens, the main lens is a 64-megapixel wide-angle, a 13-megapixel ultra-wide-angle that supports HDR shooting effects, and a 5-megapixel depth-of-field lens. It has anti-shake dynamic photography, night shooting mode, 120fps slow motion, face unlock, beauty mode and AI scene recognition function.

As a mid-range model, the Desire 22 Pro is not bad, but can such specifications really support Metaverse-related applications?

Huang Zhaoying emphasized that in fact, the current specifications are "completely sufficient." She also said that the ultra-high CPU configured by many advanced manufacturers has exceeded what is needed, saying that mid-range machines are enough to support all applications.

However, in view of the still immature Metaverse market, some people ask why not launch an expensive flagship model to focus on the front-end customer base, but choose to launch a mid-range machine?

Huang Zhaoying said that the key task this time is to "let more people enter the metaverse", drive software applications, and also promote the sales of VR. Therefore, improving accessibility is the key point, and we must offer people-friendly prices to respond.

Huang Zhaoying also said that in recent years, flagship mobile phone prices have easily reached NT$30,000-NT$40,000, but HTC believes that consumers pay more attention to the overall experience than hardware, and mid-range performance is enough to meet current mainstream applications. Feedback from

netizens: I expected surprises, but ended up being shocked.

Although it has been supported by the trendy hot spot of the Yuanverse and two years of hungry marketing, HTC customers, especially loyal fans in the Taiwan market, have expressed disappointment.

Before the press conference, HTC’s die-hard fans had a premonition that something bad was going to happen: on the eve of the release of a new mobile phone, “no specifications and no spy photos were exposed first.”

However, human nature always seeks the weak hope as a straw. Before the press conference, there are still many HTC fans who are looking forward to it: "I don't know if tomorrow will be a surprise or a shock, I'm really looking forward to it." "Let's give it a final look." "I'm not interested in Ubu Universe. I just hope that tomorrow’s mobile phone will not disappoint.”

However, after watching the press conference, fans finally began to accept the reality: the processor uses Qualcomm Snapdragon 695, which is one step behind the Qualcomm Snapdragon 8 Gen1 of Samsung Galaxy S22 Ultra. Big cut.

On various social media message boards, Taiwanese fans of HTC lamented: "Desire 22 Pro is really not Pro" and "Really or not? Please make a flagship phone, a flagship phone that you can buy!" ", "I hope you will release a flagship phone, but you will release a useless phone. Instead of buying this one, I'd better keep using the U12+."

is not only dissatisfied with the price level, but also with the crotchless hardware configuration. Fans are also dissatisfied: "128GB is a bit small, and the chip performance is still very lagging behind. Why is it lagging behind the previous one?" "What kind of toy is this?" "The specifications are very competitive?" "Does a high-end machine need to be kept secret like this?", "With these specifications, these two years of accumulation, and this momentum, HTC are you serious about launching this one?"

Even the cheap and user-friendly introduction to the Metaverse has not received positive reviews: "Sending NFT is so awesome", "It's such a cheap Metaverse", "The point is to enter the Metaverse, it's cool".

There are also many HTC fans who said they want to quit their fandom: "Officially, are you really listening to everyone's voices?", "It was so grand before the release, but this is the result", "Don't make mobile phones if you don't have the heart." , "If it is a mid-range machine, who will Help This Company?"》

Reference:

https://finance.sina.com.cn/tech/2022-06-29/doc-imizirav1058370.shtml
https://finance.sina.com.cn/tech/2022-06-28/doc -imizmscu9152298.shtml