Xiaomi Mi Band 7 has been on the market for less than two months, and Xiaomi Mi Band 7 pro will be released on July 4th. This breaks the release pattern of Xiaomi Mi Band .
According to the past, Xiaomi Mi Band will only launch one product every year, which is divided into NFC version and non-NFC version at most, but there has never been a record of launching two products in a short period of time.
This may be related to the poor sales of Xiaomi Mi Band 7 since its launch.
As we all know, Xiaomi Mi Band has always been the leader in smart wear, even surpassing the Apple Watch at one time. However, with the rise of various types of wristbands from competitors and the impact of dimensionality reduction on smart watches, the development speed of Xiaomi wristbands has long been stagnant, and has even regressed.
Judging from the largest electronic consumer platform on the Internet, the sales volume of Xiaomi Mi Band 7 is not as good as its own Xiaomi Band 6, nor is it as good as Huawei bracelets. The former king has become lonely.
The main reason is that the upgraded functions of Xiaomi Mi Band 7 are not big.
Compared with Xiaomi Mi Band 6, Xiaomi Mi Band 7 only widens the screen a bit, and also adds a battery and a screen display without affecting the weight, which is still an improvement.
However, after widening, the Xiaomi Mi Band 7 becomes more like a watch, and this widening operation was already done by Huawei and Honor Band in their products a year ago, which lacks originality. If consumers have already purchased Huawei bracelet , they will naturally not choose to buy Xiaomi bracelet again.
In addition, although the Xiaomi Mi Band 7 has an enlarged battery, the power consumption is greater due to the wider screen. With the new screen display, the battery life can only last four or five days when the functions are fully turned on. How is this different from the Apple Watch? The meaning of the bracelet is long battery life. Now that its best advantages have been lost, its appeal to consumers has naturally weakened.
As a listed company, Xiaomi was naturally very anxious when it saw that the sales of Xiaomi Mi Band 7 could not meet the target requirements. It urgently needed to launch a replacement to make up for the shortcomings of Xiaomi Mi Band, and Xiaomi Mi Band 7 pro came into being. It can be understood by students.
As can be seen from the promotional poster released by Xiaomi, the watch body of Xiaomi Mi Band 7 Pro is wider and looks more like a watch. The watch body is shiny and golden, probably because it is made of better aluminum alloy material, so it doesn’t look so cheap. The dial is also extremely delicate, like an Apple watch.
strives to break down the barriers between bracelets and watches, ensuring that the product has enough functions while also ensuring that the price is fair and reasonable. This is the first impression given by Xiaomi Mi Band 7 Pro.
In addition, Xiaomi Mi Band 7 pro was released together with Xiaomi’s flagship product Mi 12s series, so the popularity will naturally be higher.
As long as the product quality of Xiaomi Mi Band 7 Pro is good enough, I believe it will be recognized by more consumers and return to the top.
