Preface: In the digital era, cloud migration is no longer exclusive to enterprises, and the era of personal cloud migration will accelerate.
changed its name to
html. On May 31, Hecaiyun’s official Weibo issued a statement announcing that Hecaiyun would officially change its name to “China Mobile Cloud Disk” and at the same time update its LOGO.
Obviously, the name change of Hecaiyun heralds China Mobile's re-examination of personal cloud disks and a new mission.
Not long ago, China Mobile introduced mobile cloud disk as follows: Promote Hecaiyun to become the fourth basic service that users can enjoy after voice, SMS, and traffic, which can be easily processed online and offline.
It must be said that this strategic positioning indicates that China Mobile Cloud Disk will become a key product under the construction of China Mobile's new service system of "connection + computing power + capability".
Through a series of initiatives in recent years, it is not difficult for us to see this trend: will play an increasingly important role in China Mobile's computing power network layout.
Evolution
As the digital age accelerates, users’ demand for cloud disks is no longer just storage, but continues to penetrate into personal content assets, social sharing, family sharing, etc.
In other words, future cloud disks will need to serve a wide range of diverse collaborative scenarios such as personal life, family, social interaction, work, and study.
As a veteran player who has been deeply involved in the personal cloud disk market for 8 years, China Mobile has obviously captured these trends in advance and has an insight into the huge market potential in the future. Changing the name is just one step in the long-term layout. In fact, China Mobile Cloud Disk has embarked on the road of product upgrade and evolution much earlier.
According to the author’s observation, the upgrade and evolution of China Mobile Cloud Disk is mainly divided into three directions:
Evolution to ubiquitous cloud services
In addition to the basic industry capabilities, China Mobile Cloud Disk will start from the user demand side and provide ubiquitous cloud services for each number. Cloud services cover all scenarios including personal, family, and work services.
For example, in life, some of people's personal invoices and telephone bills in the past are still on paper, and some are electronic, but they are scattered everywhere, making it time-consuming and laborious to search. Mobile cloud disk helps users better store and manage digital assets. In work scenarios, users can save key information of pictures through mobile cloud disks, or directly take pictures and intelligently identify them into text and record them in cloud notes; during meetings, users can use the voice to transcribe text in real time, recording and translating while speaking. Write and so on.
The above are just some of the cases where China Mobile Cloud Disk brings many scenarios to users. In the process of upgrading to ubiquitous cloud services, Mobile Cloud Disk is still evolving.
Evolving towards social connection
Diversified scene space and data information will further highlight the value of "connection".
Based on this consideration, China Mobile Cloud Disk launched the circle social function to create full-scenario services connected by digital assets, such as creating family circles, friend circles, and work circles, so that users' digital assets can be shared across regions and screens.
Evolving towards platform
China Mobile Cloud Disk has always been committed to building an open, cooperative and win-win platform ecosystem with network disk as the core. Today, China Mobile Cloud Disk focuses on the core needs of users and introduces content resources and third-party cloud sectors to entertainment, office, learning, sports and other fields. It conducts in-depth analysis of application data based on product experience and information storage needs in industries and hardware. Processing, handling.
For example, in the newly launched version, we can see that the mobile cloud disk has introduced tools such as WPS document editing and PDF conversion.At the same time, through cooperation with cloud printing service providers, Mobile Cloud Disk provides users with services such as printing customization. In addition, mobile cloud disk also introduces mobile phone detection, home security and other services to meet the needs of the majority of users.
The author believes that the evolutionary path of will continue to push China Mobile Cloud Disk from mainly serving users' content storage and transmission needs in the past to serving various digital life needs of users in diverse scenarios.
Cloud disk As one of the most widely covered cloud service media, China Mobile's cloud disk, which continues to evolve, is expected to become the "entry" for more ordinary users to enter the cloud era. Over the past 110 years, the domestic network disk market has experienced rounds of reshuffles. At present, with the further popularity of 5G and cloud computing , it means that a new round of competition in the cloud disk market is about to begin. After the name change of
, in the near future, how will China Mobile Cloud Disk stand out in the new round of competition in the cloud disk market? This is our biggest concern.
As mentioned earlier, with the deepening of 5G commercial and the increase in terminal equipment, future personal cloud disks will serve the various digital life needs of users in the Internet of Everything scenario. Against the background of such trends, China Mobile's advantages in the communications field will be fully utilized. Backed by China's largest communications operator, it may become the most powerful weapon to help China Mobile Cloud Disk stand out in future competitions.
First of all, as users' demand for network disks continues to expand, connections between scenarios, users, terminals, etc. will become more frequent, and data will experience explosive growth, which will pose unprecedented challenges to the speed and capacity of personal network disks. This challenge happens to be a rare opportunity for China Mobile Cloud Disk.
shared a set of data from China Mobile's official Weibo. As of June this year, China Mobile has built the world's largest 5G network, with a total of more than 850,000 5G base stations, accounting for one-third of the world, and about 470 million 5G package users. ...The leading comprehensive strength of 5G will undoubtedly bring differentiated advantages to China Mobile Cloud Disk in terms of data transmission speed and traffic bandwidth.
In addition, users migrate personal and family digital assets to the cloud. Personal network disks will carry the work and life of tens of millions of individuals and families in the future. Once the system crashes, data is lost or hackers attack, user data assets will inevitably be affected. Cause huge impact. Therefore, as data and information are digital currencies in the digital era, security and reliability requirements will undoubtedly become the most important basis for users to choose personal cloud disks.
The above data source: iiMedia Consulting
In terms of security and reliability, whether it is for Internet giants or terminal manufacturers, as the communications operator with the largest user base in the world, China Mobile will form a dimensionality reduction attack, because with the operator level framework , gateway authentication, multiple encryption storage and transmission technology, and disaster recovery backup , etc., can provide users with very complete security protection for their data in personal cloud disks.
stands at the user level and stores data in China Mobile cloud disk with a central enterprise background, which can ensure the long-term reliability of the data to the greatest extent. This kind of trust is basically similar to people putting money in a bank. According to iiMedia Research user survey, China Mobile Cloud Disk ranks first in the security satisfaction score.
The above data source: iiMedia Consulting
In the foreseeable future, single cloud disk storage services will be upgraded to ubiquitous cloud services, and a new round of competition will focus on labels such as security, large capacity, intelligence, diversification, and multi-terminals. This opportunity coincides with the operator's industry genes and the upgrade of China Mobile's cloud disk in the past two years.
Therefore, the author believes that China Mobile Cloud Disk will hopefully stand out in the future competition in the personal cloud disk market and realize the vision of "everyone has his or her own cloud disk".
