After more than ten years of development, brands in the mobile phone industry have almost formed a pattern of "one super, many powerful". The high-end market apple dominates, and other markets are divided by millet, OPPO and vivo. , The living space left to other manufacturers is very narrow. As a traditional brand of Motorola fell behind in the smartphone era, its fate has gone through twists and turns, and is currently acquired by Lenovo Group to continue its smartphone business.
Recently, Motorola has regained momentum, and the first battle with Xiaomi's Snapdragon 8 has once again reflected the attention of users. Thanks to the earlier release time, moto edge X30 became the world's first mobile phone equipped with the Snapdragon 8 processor. The first model equipped with Snapdragon 8 is not a bright spot, it is the ultra-low price beyond everyone's imagination. The edge X30 is equipped with a Snapdragon 8 processor and other configurations are top-notch, but the price is only 2999 yuan.
However, another product launched with edge X30, edge S30, is the real "big move". The first is that it is equipped with a Snapdragon 888Plus processor; it has a 5000mAh large battery; the rear main camera is equipped with a 108 million pixel lens; the screen refresh rate is a 144Hz LCD screen; even a UFS3.1 body Storage and LPDDR5 running memory.
From the configuration point of view, the edge S30 is undoubtedly a top flagship.However, the price of the first release of 1799 yuan surprised everyone. It should be known that the price of 1799 yuan is the price of a thousand yuan machine. Even the highest performance model of the "cost-effective butcher" Redmi only uses the Dimensity 1100 processor.
In my opinion, this is Motorola's "back-to-back fight". The fierce competition in the mobile phone market no longer has too many opportunities to enter, and it is difficult for the original traditional manufacturers to have the opportunity to rise again. Whether it is competing for the world premiere of Snapdragon 8, or breaking through the industry's ultra-low market price, it is Motorola's final determination to return.
Obtaining the extreme price-performance ratio at an ultra-low price will indeed attract the support of some users, but this strategy will also affect the overall revenue. The ultra-high price-performance ratio means ultra-low market profits. "The more you sell, the more you lose." This method is difficult to last. The overall competitiveness of mobile phones is not only excellent hardware, but also the appearance design, operating system and brand image are also very important.
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