With people's continuous pursuit of quality life, new consumer demands are calling for an immersive shopping experience that is intelligent, one-stop, and online and offline integration. For the citizens of Xi’an, this kind of experience will soon be enjoyed. The country’s first JD Mall with over 40,000 square meters of immersive shopping experience space and over 200,000 trendy items will open its doors on September 30. Consumers bring one-stop quality life solutions, adding new business vitality to Xi'an, the "National Games Capital". As a new entity company, JD.com will also promote the growth of the regional real economy with innovative formats.
Picture: Jingdong Mall unveiled in Xi'an
, a new landmark for quality consumption check-in in Xi’an
On September 14, the press conference of Jingdong Mall with the theme of "New Technology, New Life, New Future" as the theme Held online, through the online live broadcast of China Business Daily, mainstream media, brand manufacturers and consumers across the country jointly witnessed the debut of JD Mall's new brand and the first JD Mall landing in Xi'an, the first to unlock the store's trendy style.
The first JD Mall store is located in Shenglong Plaza, No. 80 Weiyang Road, Weiyang District, Xi’an. It has a 5-story building with an operating area of 42,000 square meters, covering Apple, , Huawei, , Intel, Midea_ span14span, Haier, Gree, Oaks, Philips, Hisense, Konka, SON span, span, , , , , , , , , , , , including more than 150 domestic and foreign famous electrical appliances and 3C brands,Approximately 200,000 items for sale. At the same time, on the basis of the original operating categories of the JD Super Experience Store (JD Super Body), JD Mall has expanded its products such as household daily use, home improvement building materials, children’s entertainment, smart health, and automotive supplies. There are many categories of brands that will provide users with One-stop quality life solution.
Picture: A new trendy landmark combining classic and modern
The reporter saw that the entire Jingdong Mall is like a stylish square blind box, whether it is the overall design or the internal interactive experience, it is full The trend of science and technology elements that combine classic and fashion. The main building has ingeniously added Xi'an classical architectural elements, ancient city walls and classical architectural tenon and tenon structure. Entering the room, you can see holographic images, VR equipment, intelligent robots, virtual live broadcast rooms, super large-scale circuit transparent computer rooms and other technological devices and facilities. Full of sense of science and technology. JD JOY, which can be seen everywhere and with different shapes, is cute and lovely, and it is like a new landmark of the national trend of consumer clocking.
full-scenario immersive shopping experience leads the new trend
Picture: 11 themed scene experiences
As a full-scene comprehensive consumer-themed shopping center on JD.com, the immersive experience is a highlight of JD Mall . JD Mall has 11 theme scene experience areas and 29 product interactive experience areas, including open areas such as beauty salon, audio experience, drone experience, massage and health care, roasting, coffee experience, etc., allowing consumers to experience diversified scenarios Space, interact with in-store products more intuitively. Among them, the e-sports experience area, from September 14th Jingdong Mall opened its trial operation, every day there are themed events and the venues are full, attracting many game players to compete on the spot.
is located in the home-themed model room on the fifth floor of Jingdong Mall. It uses "home" as the prototype to showcase the systematic home design and a series of conceptual home furnishing products. Consumers can experience the immersive experience directly and open to the side. Office designers discuss custom decoration styles and select home improvement building materials, which can truly meet the one-stop home improvement design and procurement needs.
JD Mall’s smart technology concept has also led major brand manufacturers to display a series of new smart home and 3C products here.In the JD Mall, dual-frequency Internet of Things refrigerators, smart air conditioners, smart speakers, etc. can be seen everywhere, and many popular products that have been well received on JD.com are also available here.
omni-channel model promotes the retail industry to upgrade to a new height MALL has realized "light inventory". Consumers can place orders at any time by scanning the QR code through the official mini program at JD.com Mall. Products can be directly delivered to home by JD.com, enjoying the same quality and same price online and offline. Moreover, JD Mall also provides one-stop customization for the whole house, purchase of home appliances package, one-stop exclusive service and city-level service privileges, so that consumers can enjoy a one-stop experience from design, product selection, to installation and after-sales. The product also supports 2 hours in the same city within 5 kilometers, 24 hours of extreme speed installation, etc. 3C products support on-site inspection and maintenance, which is only a lot more than the services you can enjoy online.
With the personalized trend of user demand and the continuous improvement of consumer quality, omni-channel business that breaks the barriers of online and offline consumption has become the new normal in retail competition in the industry. Before that, JD.com had tried JD.com’s super experience store and . JD Home and other omni-channel formats. As of the second quarter of 2021, JD’s omni-channel business has covered millions of physical merchants through O2O, supply chain empowerment, omni-channel marketing and other models, bringing them tens of billions of incremental GMV (online turnover). Yao Yanzhong, senior vice president of JD.com and president of JD’s 3C home appliance business group, believes that advancing the omni-channel strategy has become the only way to drive high-quality growth in the industry and accelerate the upgrade of retail formats.
Picture: A cool store
As another evolutionary upgrade of JD.com's super experience store, JD Mall expands more product categories and creates a richer consumption scene with a new brand image. At the same time, JD Mall will also be an important achievement of JD’s omni-channel strategy, and it will continue to cooperate with brand manufacturers to iterate.Improve efficiency and experience, and promote the upgrading of the entire retail industry structure. ”
takes root in Xi’an JD.com to help the high-quality development of the real economy
Picture: Immersive scenes to facilitate consumer experience
From the official signing of Jingdong Mall in Xi’an to the trial operation of JD Mall in March this year The construction speed has once again refreshed the "Xi'an speed." Wang Mengtong, general manager of the business integration innovation department of JD.com's 3C home appliance business group, said that the reason why such an important layout was selected in Xi'an is because Xi'an is the bridgehead of the western economy, with fast economic growth and increasing consumer demands. As it becomes more quality-oriented, JD Mall will be transformed into JD.com's offline trendy product display center, user experience interactive center, and city-level service center, adding new vitality to this thousand-year-old capital.
Picture: full of science and technology
In the context of the country's promotion of consumption upgrades and the vigorous development of the real economy, JD also has a real responsibility and responsibility. As a new entity company with the genes and attributes of the entity, digital technology and capabilities , JD.com continues to promote the high-quality development of the real economy. Taking the Chongqing store of JD.com’s super experience store opened for nearly two years as an example, its overall sales have been on the rise except for the early stage of the epidemic. The turnover in the first half of this year increased by 105% year-on-year Since July, it has maintained a monthly growth rate of more than 60% year-on-year, which has strongly contributed to the development of the local real economy.
And Xi’an Jingdong Mall is becoming a new example of a new type of entity enterprise to help the real economy ("practical assistance") By creating a digital closed loop of people, goods, and markets, JD Mall strengthens the close connection between channels, brands, and consumers, reduces communication costs, improves efficiency and experience, and will further broaden new opportunities for consumer market growth.
quality The Rookie Show of Life has been speeded up in an all-round way, with a 50% discount for ten thousand pieces of top-of-the-line goods.Starting from Xi’an, the development of JD.com Mall will be accelerated in an all-round way. The next step will be to deploy major provincial capitals and first-tier cities. In the future, JD.com Mall and JD.com will move forward together as two business formats, and JD.com’s products will continue to be consumer electronics. E-themed immersive experience shopping malls, and JD Mall will use the brand new brand and positioning of "Quality Life Rookie Ground" to bring consumers more products and experiences besides 3C home appliances, and comprehensively improve users' quality of life.
Jingdong Mall officially opened its trial operation on September 14th. Every weekend, there will be exciting activities brought by different brands. During the Mid-Autumn Festival, there will be stars airborne and super discounts. On September 30th, JD Mall will be grandly opened. Consumers can enjoy the same products, prices and services on JD.com, as well as exclusive discounts. Tens of thousands of top-notch goods are sold at a 50% discount and 12 times inflated shopping money to the store. Exclusive promotions and other promotions will be launched simultaneously.
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