Five computers, two monitors, one printer, plus many peripheral products... On the evening of September 14, 2021, Huawei held its first press conference this fall. But unlike the past, the protagonist of this conference is no longer consumer products such as smart phones and headsets, but is positioned in a significantly more segmented office field.
Although Huawei has previously launched PC hardware products such as government and enterprise office PCs, AI training accelerator cards, etc., such a large number of such products may still be the first in its product history. Second-rate. So the question is, why did Huawei enter the office product market at this time?
chooses to open up the office market and is part of Huawei’s “self-help”
. As we all know, due to various reasons, Huawei’s mobile phone business has been greatly affected in recent years. Resistance. On the one hand, the speed of its product updates has been significantly slowed down. Some of the new products that should have been launched at the beginning of the year have not been launched until now; on the other hand, in terms of chip performance, image hardware configuration, and even support for 5G networks, Huawei is now Mobile phones are clearly showing a downward trend dragged down by the supply chain.
However, as we all know, the smartphone market has been showing fierce competition in recent years and the rapid technological change. This also means that when Huawei cannot update its mobile phone product line in time, it may not only affect the market competitiveness of the first generation of products, but may also have some adverse effects on long-term product planning.
In this case,In fact, Huawei has been actively deploying more diversified product lines since last year. And in the product line, it is basically those markets that did not rely too much on the specifications and performance of the "chip" in the past, and the product upgrade time is relatively long, such as investing in the "car building", pre-installed smart home market, and recently launched Business office equipment.
What are the advantages of Huawei's office equipment? "Experience" may be the key point
As we mentioned in the previous article, "chip" is indeed not Huawei's strong point. This is not difficult to see from the hardware configuration of the five new PC products launched this time. On the one hand, these five new products, especially the MateStation X, which focuses on large-screen creative applications, are not equipped with discrete graphics cards, but all use CPU integrated graphics solutions.
On the other hand, among the five new PC products launched by Huawei this time, the MateStation S for light-weight daily office needs and the MateStation B520 desktop for the political and commercial market have not adopted the current latest Hardware platform. Instead, they are equipped with AMD Ryzen 4000 series APUs released in the fall of 2020 and Intel 10th generation Core processors released in the summer of 2020.
Obviously, in terms of computing power and graphics performance alone, Huawei's new PC is actually not very dominant in the face of current commercial computing equipment that focuses on "high performance". But if you carefully taste the functions that Huawei has designed for the new phone, it is not difficult to find that they are actually very clear about the "small nine-nine" point in the minds of target consumers.
For example,This time, Huawei’s MateBook 13s and 14s laptops are equipped with an 11-generation Core standard mobile processor, a thin and light body design and a 2.5K high-resolution 3:2 ratio 90Hz high-brush screen; the other is On the one hand, through the "Huawei Mobile Application Engine" pre-installed in the whole series, these two laptops have realized the experience of directly downloading and running some mobile apps and even mobile games on the PC. Coupled with its own standard touch screen, it also makes it easier to "play mobile phones" and "play mobile games" on the computer.
For another example, as the most eye-catching product at Huawei's conference, the MateStation X all-in-one machine has a 28.2-inch 4K+ resolution touch screen. This screen supports 98% of the P3 wide color gamut, has the basic support for HDR display (DisplayHDR400), and coupled with the integrated Devalet-certified speakers at the bottom of the screen, it can theoretically provide good audio and picture performance and large-screen touch. Control interactive experience. At the same time, its appearance design is extremely thin and elegant, even if it is placed on the desktop, it can be called a beautiful landscape.
In addition, for gamers, Huawei also launched MateView GT 27-inch curved screen monitor, Huawei wireless mouse GT, and Huawei wireless charging mouse pad GT and other new products. On this display, Huawei not only achieves the necessary features of 2K resolution, 165Hz, wide color gamut and high contrast, but also provides an optional Sound version that integrates a large-size SoundBar. By directly integrating high-quality speakers on the display, it also caters to the needs of some players who want the desktop as simple as possible.
In this wireless mouse and mouse pad, Huawei has added a wireless charging feature that is hardly seen in products of the same level. You must know that the mouse and mouse that support this function are currently on the market. mouse pad,The prices of basic single products are all over 1,000 yuan. In contrast, Huawei’s wireless charging mouse and mouse pad will obviously brighten the eyes of players who pursue a sense of technology.
Actively lay out the interconnection of scenes, Huawei's goal is not only to "open source"
In addition to the different functions and design of the product itself, different products and design ideas The interconnection between scenes is a major feature of Huawei's new product.
First of all, several PCs launched by Huawei this time, including desktops, basically have built-in Bluetooth, WIFi, and even NFC modules. With the help of pre-installed software, these Huawei computers can quickly pair and connect with their own wireless keyboards, wireless mice, monitors, speakers and other products, simplifying the traditional cumbersome search and pairing process, even for users who don’t know much about computers. Get started quickly.
Secondly, at this conference, Huawei also launched a smart business printer PixLab X1 with Hongmeng OS. It not only supports traditional wireless printing, but also has features such as high-speed laser printing and large-capacity toner cartridges. More importantly, it introduces functions such as “near discovery” and “one touch transmission” of Huawei’s smart home products, enabling printers and A simpler pairing and connection experience between computers, printers and mobile phones, or even printers and network devices.
Of course, whether it is a computer, a printer, or a monitor, keyboard, mouse and other peripherals released this time, it can be interconnected with Huawei's mobile phones and tablets. Display the phone interface on the computer,Remotely control the printer on the mobile phone, or connect the mobile phone and the keyboard and mouse to the monitor to turn it into a "large screen host"-all of these functional experiences can be used out of the box.
In this way, on the one hand, we can of course say that Huawei has launched a large number of office PCs and smarts that are unique in user experience and may be more suitable for non-professional users and non-players. office equipment. But on the other hand, while these devices provide consumers with a new choice, they actually strengthen their dependence on Huawei mobile phones and the Hongmeng OS ecosystem in disguise.
From this point of view, although Huawei’s aggressive entry into the office product track is apparently “increasing revenue and reducing expenditure,” it is actually still strengthening the market competitiveness of Huawei’s mobile phones and tablets, especially It is to strengthen the stickiness of Huawei mobile phone users who have now upgraded to Hongmeng OS.
After all, for the current Huawei, retaining old users and reducing their willingness to switch phones may be the most important thing.
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