We all seem to have this strange mentality: the more things we can’t get, the more we want them; the more things we don’t want to know, the more we want to know. The harder something is to obtain, the higher its status in people's minds, the greater its value, and the more attractive it is to people. This psychological phenomenon of curiosity and rebelliousness is called the forbidden fruit effect in psychology, that is, a ban without sufficient reasons will stimulate people's stronger desire to explore.
The "forbidden fruit effect" is a kind of rebellious psychology that people are born with. The psychological basis for its existence is that unknowable "mysterious" things are always more tempting than known things, and can also promote and strengthen people's desire for closeness and understanding. As a result, people are encouraged to eat the "forbidden fruit" in order to achieve psychological balance.
For example, when you mention the top ten banned books in ancient China, which book will come to mind? It must be "Jin Ping Mei", right? It was precisely because "Jin Ping Mei" described erotic details so well that the government banned it. After the government banned "Jin Ping Mei", not only did it not have a positive effect, but it also had a negative effect.
Why is this? Imagine that ordinary people know that this is the number one banned book in China. They didn’t want to read it at first, but now they may want to taste it for themselves. Why is this happening? Isn't this the forbidden fruit effect? The less you want him to see it, the more he wants to see it.
A typical case in sales, this year I will not accept gifts during the holidays, but only melatonin . And rebus Xiaomi hungry marketing.
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The forbidden fruit effect tells us: Don’t explicitly prohibit things that are not recommended to make them become forbidden fruits, but use appropriate methods to guide and communicate to reduce the intensity of the forbidden fruit effect, so that some regulations and prohibitions can be naturally accepted by children.
