Have you bought something you didn't need in order to "over 300-50"? After buying 500 per pair of shoes, is it difficult for your consumption to be downgraded? Why is she unhappy when she pays the meal for her mother-in-law to cook at the family dinner? Why do you sometimes regret the decisions you make when you are emotionally excited?
Whether it is weight loss, car buying, dating, etc., our decisions always come with all kinds of irrationality. Follow Dan Arrily's "Gratitude Behavior 1: Predictable Irrationality", we will learn about those difficult secrets to discover.
Dan.Arili
1. Relativity theory comparison circle- "Don't worry about the lack of weight but the unevenness"
We like to compare and compare, and we always rely on observing the things around us to determine our relationship.
Travel agencies have two travel routes: Paris and Rome . You want to go to it but it is difficult to make a choice. If the travel agency launches - Rome (a service that does not include breakfast), you will suddenly feel that Rome has a more selective advantage than Paris.
25 USD per pen, would you run 15 kilometers to another store to buy the same model for $18? For a suit that costs $455 per set, would you run 15 kilometers to another store and buy the same style of $488? Many people will travel far away to buy pens but are unwilling to buy suits. This is the magic of comparison.
also attends parties. If you look and height like your best friend, but you are more talkative, you will often be more likely to gain favor.
With Boxster, we will still think about Porsche 911. We have been living in comparison and will never be satisfied.
The black circle in the middle is actually the same size
2. Herd effect and - "herd psychology"
Some shops are queuing longer and longer, and some are deserted. We judge the quality of things based on the behavior of others and determine whether we follow suit. Although we originally wanted to eat hot pot, we saw that there were many people queuing up in the restaurant and went to to .
When you buy 500 per pair of shoes for the first time, you may grit your teeth and accept it. When you buy shoes again, you remember your first experience and shopping experience. You are ranked behind your flock, and then your consumption will not be restored.
herd effect
3. The price of gift
Free things make us feel good, but they also bring a lot of trouble. We will pay for the "buy two get one get one" "get one get one" and will also shop passionately for the gift. Free shipping for buying books, free purchase tax for buying cars, free maintenance for buying cars, free trials, etc.
4. Social norms and market norms
Market norms to get money (even if not cash), social norms such as: dating, free help, etc.
If you spend a good night with your girlfriend, wouldn’t your relationship fail? It is OK to ask a friend to help move a small thing, but it is not OK to help move a lot of things because your friend will feel that you are using him.
5. Calm and passion
In a calm and passionate state, people's choices for the same thing may be different.
6. Too many choices but have trouble
We need to withdraw from some time-wasting committees, and it is necessary to determine whether we have time to play basketball, golf, and be with our family. We cannot be prepared for everything, and we must give up when it is time to give up.
7. Comfort therapy-Price magic
100 USD aspirin is better than USD aspirin, although it is a drug with different prices but the specifications are consistent.
