In recent years, as the "face value economy" continues to heat up, more and more people have begun to "look anxious". Various advertisements promoting medical beauty institutions and medical beauty services are showing a blowout trend. Driven by interests, the problems of false propaganda, excessive propaganda, and improper orientation in medical beauty advertisements have become increasingly prominent, contributing to the spread of "appearance anxiety", misleading consumers, making them ignore the hidden risks of the medical beauty industry, blindly impulsive consumption, and even Take the risk.
Enterprise search data shows that the risk information related to "medical beauty" has been increasing year by year, reaching 690 in 2020, and as of now (September 8), the relevant risk information in 2021 has reached 646.
A few days ago, the State Administration of Market Supervision issued the "Guidelines for the Enforcement of Medical Beauty Advertising (Draft for Comment)". A signal to better protect the legitimate rights and interests of consumers.
According to the data from the enterprise search, there are currently 45,000 medical aesthetics-related companies nationwide. Among them, Guangdong Province ranks first with 6,422 related companies, and Jiangsu Province and Shandong Province rank second and third respectively. In terms of the number of registrations, there were 8,934 new ones in 2019 and 8,770 new ones in 2020. In the first August of this year, a total of 7,376 medical and aesthetic-related companies were added, an increase of 40% year-on-year.
img_p4 p p0 It has been increasing year by year. In 2016, the number of risk information was 71. By 2018, it has increased significantly, reaching 285, a year-on-year increase of 132%; 2019 and 2020 will continue to increase, reaching 690 in 2020, a year-on-year increase of 26%.As of now (September 8), there are 646 pieces of risk information related to "medical beauty" in 2021.
In the first 8 months of this year, 7,376 new companies were added, a year-on-year increase of 40%.
According to the data of enterprises, the annual registration volume of medical cosmetology-related companies in my country has fluctuated and declined in the past 10 years. The growth rate in 2015 was the fastest in the past 10 years , An increase of 64% year-on-year. The number in 2019 was the highest in history, reaching 8,934. In 2020, the number of registrations reached 8,770, a year-on-year decrease of 2%.
According to the data from the enterprise search, the number of registrations in the first August of 2020 was 5258. In the first August of this year, a total of 7,376 medical and aesthetic companies were added, a year-on-year increase of 40%.
Guangdong Province has the largest number, and Shenzhen is the first city.
From the perspective of regional distribution, my country's existing medical beauty-related companies are mainly distributed in Guangdong, Jiangsu, Shandong and other places. Among them, Guangdong Province has the largest number, with 6,422 related companies, ahead of other provinces in the country. Jiangsu Province and Shandong Province ranked second and third with 3,824 and 3,581 respectively.
From the perspective of city distribution, the company check chart shows that my country's existing medical beauty-related companies are mainly distributed in Shenzhen, Guangzhou, Chengdu, Xi'an, Hangzhou and other cities. Among them, the number of enterprises in Shenzhen has exceeded 2,000, and the number of enterprises in Chengdu, Xi'an and Hangzhou has exceeded 1,000. There are more than 1,200 in Xi'an, ranking fourth.
Are you worried about your appearance? What are your plans?
China Business Daily reporter Huang Tao
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