Hello everyone, this is Jibai brand control. Friends who are used to shopping on e-commerce platforms may often see that the same product of some brands has a very different price. In order to maintain normal prices, brand manufacturers will control prices and protect their rights on the platform. So how should manufacturers talk about price control issues with dealers? How to operate online price control? Let's take a look together below.
1. How can manufacturers talk about price control issues with dealers?
It can be said that the problem of online chaotic prices can basically be said to be caused by dealers who are greedy for profit. So, if the manufacturer wants to control the price, it must start with dealers on Xiongyuantou. Only by solving the source problem can the market chaos be completely eliminated.
1. The manufacturer can sign an agreement with the dealer and collect a deposit. If there are any violations such as low-price interception, the deposit will be deducted. If there are repeated bad behaviors such as low-price sales, the distribution authorization will be cancelled and the relevant legal responsibilities will be pursued;
2. Establish a complete price supervision and constraint mechanism. When it is found that the dealer has intentionally low prices and intentionally control prices, it should be reminded or notified immediately. If you do not listen to advice, the next step should be handled as soon as possible;
3. If the price of the product changes, the dealer should be notified in a timely manner, and a price adjustment notice should be issued, and a dealer or agent is prohibited from privately adjusting prices and controlling prices.
2. How to control the price online?
The common complaint methods for online price control are as follows:
1. Intellectual Property Complaints: There are mainly three types of complaints for intellectual property complaints: (1) Trademark infringement: There are prominent use of brand trademark logos in the main picture or description picture; (2) Copyright infringement: There are the phenomenon of misappropriating the text of the brand image in the main picture or description picture; (3) Patent rights: It is generally used for complaints from different brands in the same industry.
, and the complaint handling cycle is 3-7 working days. The successful complaint handling result is that the product link is removed from the shelves, and the store deducts 2-6 points;
2, suspected counterfeit complaints: (1) No complaints are generated: applicable to small shops; (2) Complaints from factory names and addresses: applicable to TM standards; (3) Approval of genuine and fake goods. The same complaint handling time is 3-7 working days. The result of successful complaint handling is that the store starts from 12 minutes and the store blocks for 15 days. If the complaint is in serious cases, there are 3-15 working days. The complaint handling result will be deducted from 12 minutes and the shop will be blocked for 15 days.
3. The significance of online price control.
First of all, for dealers, online price control can provide them with a good market environment, allow dealers to take the initiative, sell products better, and ensure the profit of of the products sold on behalf of others.
Secondly, for consumers, online price control can stabilize the market price, so that consumers will not doubt the product because of too much price difference when purchasing products, and they will trust the brand more.
Finally, for brands, online price control can largely avoid the phenomenon of scattered goods and the proliferation of fake goods. Maintaining the stability of the market price order of your own products will have a significant impact on the long-term development of the brand.
