When it comes to Halloween, what will you think of? Pumpkin Lantern Decoration, trick-or-treat without candy, or a masquerade with a good atmosphere? The weird elf loves to have fun CoCo, and before Halloween, they join hands with a sweet and cool "kid" who also likes to play tricks, which made CoCo fans experience social death for a time, but netizens exclaimed: Help me up, I can still be embarrassed!
store scene: As long as I am not embarrassed, the embarrassing thing is CoCo
Recently, she finally discovered her true face in the official CoCo channel -- Kuromi of the Sanrio family, a cute character in " Fantasy Magic Melody", known as "Black Turban Kid". She looks sweet and cool on the outside and kind on the inside. Her reversal personality makes fans who like her unable to stop. CoCo, which is loved by young people, has no limits with Generation Z, and has jointly explored the stunning and lively side of the brand with Kuromi.
Picture: CoCo can be co-branded with Kuromi poster
In the joint activity, CoCo has formulated a series of social dead-end gameplay, cleverly integrating Kuromi's quirky personality with the Halloween trick-and-treat festive atmosphere. The limited-time joint drinks "Kowkow Magic Water" and "Mami Mami" come with magical magic. If you want to get free drinks, you need to read "Don't give it a kowkow and make trouble!" and use magical actions to complete the order, and you can also get a magic gesture response from your store partners. Always believe that there is magic in this world.
Get the "Knock Magic Water" with the black elf's head cover, then take a straw, and silently recite the "spell" while knocking on the cup, and you can witness the moment of magic: the drink on the cup Kuromi's avatar starts to turn light purple, which makes people exclaim, "I have seen magic too." Another limited product, "Mami Mami Kou", is also fun to play. Fans whisper a cute "spell" to the clerk and get Kuromi chocolate chips. The taste and color combination of black sesame add a sense of mystery, which is really delicious and fun.
Picture: CoCo can be jointly created with Kuromi drinks
At the same time, CoCo has specially arranged 10 theme stores for super loyal fans to meet, located in Shanghai, Beijing, Hangzhou, Chongqing, Guangzhou, Nanjing and other cities. Everyone can taste drinks together in the store, work together, coSPLAY together, take photos and check in... This wave of gameplay was controlled by CoCo and Kuromi.
Picture: CoCo can be jointly established with Kuromi theme stores
Limited peripherals: Sweet and cool girls' wishes have been fulfilled. The wave of joint peripherals of
CoCo has ignited the enthusiasm of fans on Xiaohongshu and Douyin . Product hot, peripheral hot, topic hot... It once became a phenomenal joint activity before Halloween, and used its strength to expand the participation and influence of the event.
Fans who don’t want to die in the society can also become "Kuromi girls". Starting from October 24, consumers who place orders on mobile phones and order orders in stores can buy any drink and add 49 yuan to get a Kuromi style cup. If you buy any 2 drinks, you can buy trick-treat hairbands or sweet and cool stockings for 29 yuan; if you buy straw set for 19 yuan. At the same time, CoCo also launched the exclusive joint Kuromi cup set and straw set on Meituan . Friends who want ALL IN have already started to rush.
Picture: CoCo can be jointly signed with Kuromi around
I heard that on Halloween Eve, CoCo also buried a "hidden easter egg" to let fans go to the CoCo store to make trouble openly. On October 31, fans brought their own Kuromi co-branded styling cup to any store nationwide, and they can get one designated drink for free (first come first served), and the atmosphere of Halloween is full of excitement.
Check in and post pictures: not only joint branding, but also creation and sharing
Whether it is joint beverages, peripherals, theme stores and rich activities, the joint brand between CoCo and Kuromi is not only a simple marketing method that combines IP and products, but also a reflection of the continuous output of brand value and connotation. From this we see CoCo's clever communication skills in dialogue with fans, and fans have ways and objects to share with the things they like, creating beautiful memories between the brand and customers.
CoCo also encourages fans to create and share with practical actions, buy 2 drinks in the store, and use the topic #口手机口手机#, and @CoCo can be used. Share beautiful pictures to Xiaohongshu or Douyin to get a Kuromi Halloween sticker.
Picture: Social platform fans COSPLAY
On Xiaohongshu, fans left messages: "CoCo, you are really promising!!", "This joint brand is so cute! I guess takeaway is going to explode", "CoCo, you are a little too good, the whole shark has come to my heart!" "Pass this gameplay, you can't let me die alone"... Once netizens have a lot of fun, it will be difficult to stop the venue.
CoCo can be sought after in a strong alliance with Kuromi, which confirms CoCo's accurate grasp of young people's preferences and is also an important step in the brand's youth strategy. What are you waiting for when you can play CoCo like this?
