Li Ning's new autumn and winter clothing
Is Li Ning so crazy that he ignores the public's direction and the concerns of the Chinese people?
Or is it that as a Chinese clothing brand, is it ready to disgust everyone unscrupulously, or even openly "reverse"?
The author believes that Li Ning’s operation may not be simple, and the conspiracy and game behind it may not be simple...
Is Li Ning still from China?
In 1990, a famous gymnast created the clothing brand of the same name under his own name Li Ning.
htmlFor more than 0 years, as a domestic sportswear brand in China, Li Ning has gradually occupied the top spot in domestic brands through its product quality and reputation.Especially in recent years, with the strong support of Chinese people for domestic products, it also stems from the incorrect position of many foreign brands on core issues in my country. Domestic products represented by Li Ning have enjoyed a large wave of "patriotic benefits" and have even been praised by many people as the "light of domestic products".
In 2004, Li Ning was listed in Hong Kong and the company's registered place is Cayman Islands. That's right, it's the same as Alibaba . Such operations are actually more from considerations of taxation and capital operations, which is understandable.
On September 21, Li Ning released the latest new product on his official Weibo. There were sharp-eyed netizens who pointed out that the clothes were highly similar to the military uniforms of the Japanese invaders. As of the time of writing, this Weibo is still there.
Li Ning’s official Weibo screenshot
In the past two days, many netizens have begun to collectively "cumulge" Li Ning’s new clothing direction and position issues, but they have not received any official response from Li Ning. Here, we can’t help but ask, is Li Ning still from China?
Single judging from the composition of Li Ning's equity , the Li Ning brand is still firmly in the hands of the Li Ning family. Up to now, the Li Ning family still holds 10.54% of Li Ning's shares through its parent company, Extraordinary China, so Li Ning is still a Chinese private enterprise, .
The picture originated from the Internet
So we can’t help but ask, is Li Ning’s operation ignorant or intentional? Who is truly controlling Li Ning in
?
As Li Ning's new autumn product incident fermented, many netizens also focused their attention on one person:
Qian Wei , served as Li Ning's executive president in 2019, and is the actual controller of Li Ning's daily operations. He is also known as Takeshi Takasaka. He became a Japanese citizen after studying in Japan. He worked in Uniqlo for 26 years.
Qian Wei Encyclopedia Introduction Information
For a person with such a deep Japanese background and who is serving as CEO of Li Ning, it seems that such a disgusting incident happened smoothly.
So did Qian Wei do this? I don’t think it’s easy to draw conclusions, and I can’t make judgments based on his nationality and professional background. Because, as a CEO, you may not directly participate in the release of a single product.
At the same time, for a popular event, just looking at the surface is far from enough. I think the origin of the Li Ning incident is the style of clothes, and what is more worthy of attention and vigilance is their attitude towards public opinion.
So far, Li Ning has not made any positive response to this matter. What's even more annoying is that a senior executive of Li Ning posted on Weibo, which did not lead the problem to consumers' cultural precipitation, and connotation of this style of clothing is a reference for the "glass-shaped helmet".
pictures are derived from Weibo screenshot
To be honest, such an operation is truly puzzling in the Chinese public opinion field and such a high-ranking educational attitude in such a sensitive event. What is Li Ning doing?
If we cannot know who designed the clothing and who decided to publish it, we will focus on another issue for the time being.
Even if the launch of this clothing has nothing to do with Qian Wei. However, due to the criticism and high attention of consumers, Li Ning's official refused to respond, and even retained the sensitive clothing, which was definitely unrelated to Qian Wei.
Screens of netizens' comments
What clothing can be done may be the result of designers, product managers, etc. getting away with it, but in the face of public opinion, it must be inseparable from the CEO and the company's management.
From this point of view, Li Ning is not unfairly questioned and criticized by netizens.
The truth is hidden under the water
As a company, it is inevitable to make mistakes, but is it too strange to know the mistakes and not correct them? What is the truth?
First of all, we need to see that as a native Chinese company, Li Ning’s foundation is in China, and Li Ning’s customers are the vast majority of Chinese consumers. What we do today hurts the feelings of the Chinese people and ruins their own future.
In other words, from the perspective of business operations, Li Ning's actions can only harm himself. Even if consumers have over-interpreted the "glass heart" and Li Ning's unresponsive attitude has greatly damaged his image and reputation.
Li Ning's new autumn and winter product
More noteworthy is that the official release date of this clothing was September 23, and the incident began to ferment on a large scale in the past two or three days. This may show two points: ① Netizens did not notice it before. ② Netizens have discovered it a long time ago, but it has not caused heated discussion or the voice has been suppressed.
I personally tend toward the second point, and there is no reason for the detonation. It can basically be concluded that someone is deleting the post. Why do you make such a judgment? You can search the Internet and see the results.
And these days are undoubtedly an extremely sensitive time point. It can also be judged based on this that the water behind the special time detonates a special event is very deep. For Chinese netizens, it can be said that they have long been used to the operation of
. During special times, restless people always come out, trying to challenge the bottom line of the Chinese people.
has no official response or authoritative investigation, we don’t know who made the clothes for now. But what I know is that the senior executives at Li Ning did not show their due attitude to respond to consumers' doubts.
This attitude may be due to Li Ning's lack of experience in researching key issues, or the spoiled and arrogant habit he has developed for a long time, and it may be the current management, intentionally indulging and intentionally expanding the incident. The purpose behind this is naturally to cause trouble, and to destroy the Li Ning brand.
Li Ning's stock price dynamics
I want to say that the fall of Li Ning's brand is not good for Chinese people or China, but it is not good for Japanese and American companies.
If Li Ning’s position is not problematic, then I have reason to believe that this incident is obviously a problem inside Li Ning’s clothing. A considerable number of senior executives intend to create trouble, intend to defeat this Chinese brand, and intend to cause trouble in special times.
However, the author's attitude is that Li Ning himself still bears unshirkable responsibility in this incident. If there is a problem with executives, Li Ning’s orientation on selecting and employing people is problematic. If there are problems with products and public opinion, Li Ning's sensitivity and crisis response are problems.
Li Ning
Having said so much, the author personally must give Li Ning a big question mark? Li Ning should also give consumers a solemn response and a satisfactory reply.
If Li Ning doesn’t put his attitude right, he may have to “kill relatives for the sake of justice” even if he reaches the point of “the relatives hurts and the enemy is happy”.
Patriotism is the basic requirement of every Chinese!
Patriotism is also the basic ethics of every Chinese company!
