The owner of a children's clothing store uses the "human weakness" for marketing and makes a net profit of 700,000 in half a year. You should carefully collect this activity case. Whether you are a novice or a mother who takes care of her children at home, as long as you understand and learn the logic behind this activity, learn and operate it well, it is a piece of cake to easily earn 30,000 to 50,000 every month.
Story background:
If you want to make money in business, you must first learn to suffer losses. If you have not given up on making money, then I suggest you like and collect this video, think about it three or five times to see if what I am talking about is the truth. What I mean by taking a loss is actually an altruistic thinking. Many people in business have the first step to rush to recover costs and carry out recharge activities. The starting point is one or two thousand. Do you think customers will pay the money to you?
Nowadays, customers are all very smart. If you don’t have the corresponding sincerity and don’t give them enough benefits, let alone recharge, customers will not be willing to go to the store to consume. In this case, it is definitely an altruistic business model that attracts customers more than to give priority to self-interest. The reason is actually very simple. For example, if you open a supermarket, other companies will give 20% off. If you tell customers that all the products are in a fair price, they will not make a penny. If the customers choose to spend, there is no need to say more.
Same thing, if you open a clothing store, do catering, and keep your products and services free of charge. Is it faster and more efficient to sell inventory in this way? The logic is very simple, but most people still don’t believe it when they hear this. No matter how you look at these models, they are just net losses but not profitable. The boss cannot do such a way to cut off money.
On the other hand, if the problem of making money is solved, and then the money lost is made up, and even more money that others cannot see or understand, is this business model omnipotent? Some of the bosses who noticed are trying to make a profit. Today, I will introduce you to the owner of a children's clothing store in Shandong.
The boss is surnamed Yang. He is in his thirties. Both children at home are in elementary school. Boss Yang feels relaxed. The older the child, the more he spends, the more he spends, and it is time to find something to subsidize the family income. Boss Yang is a bit embarrassed to find a job at this age, and there is not much money for a job with a low threshold. Boss Yang finally decided to open a children's clothing store. He finally managed to open a store. He was in a loss state for three consecutive months. Boss Yang was so worried that he lost weight. The
store has been opened, so I can’t transfer it if I can’t hold on for half a year. Boss Yang wanted to struggle a little longer. Under the guidance of a friend, he got enlightened and had a flash of inspiration. Finally, he decided to hold an event: free toys. He really made a fortune from this event, making a profit of 700,000 in half a year. How did this be done?
activity plan:
In fact, the wonderful thing about Boss Yang's activity lies in the "free". This free gives the boss the opportunity to make money. It can be said that it is the most effective method in the business model. How did Boss Yang plan this event? Let's continue to look down.
Boss Yang first purchased a batch of children's toy sets and used them online and offline to promote them at the same time. During the event, as long as the boss is added as a friend, forward the event to the circle of friends, the toy set with the original price of 268 yuan is free to get, and the toys are limited, first come first served.
is such a simple and free toy delivery activity. What kind of tricks can be played in it and how the boss makes money? Next, I will take you to take a look at why making money with your "brain" is much easier and more efficient than making money with your physical strength.
Profit Analysis: The "small tricks" taken in the case of
are a very small part of the marketing wisdom included in this column. If you have difficulty operating now, if you lack customers, and if your products cannot be sold, you may wish to find out whether there is a suitable industry in the column collection to see how smart people do business.
What is the essence of doing business? It is a service for being a human being. If you want customers to pay for the bill, what you need most is to serve customers well, so that they feel comfortable and know that they have indeed taken advantage of it, and then they can negotiate to pay for the bill.Do people's nature like to take advantage? Most people can't move their legs when they see the word "free". This free is not a random keychain, napkin, or fan, but a product worth two or three hundred yuan. This is definitely an advantage for customers.
Think about it, children's clothing stores are definitely for children and parents. Usually, children will clamor for their parents to buy toys when they see them. If they are toys for the original price, many parents may take their children away. This store is free to give away, and parents will definitely not refuse. Now that customers have entered the store, no matter whether they want to buy children's clothing or not, do they always look at it? When they see that the clothes in this store are of good quality and style, will they have the desire to buy?
At this time, let’s take a look at the boss’s cost. In fact, this set of toys worth two or three hundred yuan is only 50 yuan. The boss purchases 1,000 copies, with a total cost of 50,000 yuan, but it attracted nearly 2,000 customers. Is this much more efficient than sending flyers and advertising all over the street?
Now the boss is suffering, but we have also said that suffering is just a preparation and a means. Really making money depends on the boss’s subsequent tricks: member recharge, customers will get double the amount as much as they recharge, and you will enjoy a 20% discount when you enter the store to spend in the future. You can also enter the store to receive a free piece of children’s clothing, which is rich in benefits. When the customer saw that the members were worth the money, it was of course difficult to refuse to recharge. Boss Wang relied on this series of traffic diversion activities to gain more than 1,500 members, and made a net profit of 700,000 in half a year.
You can also learn from the boss's ideas. These activities only capture a small part of the content of the course below. If you want to know more specific operations and content, you can click on our column, which contains more than 600 sets of activity templates, including publicity, traffic, transactions, repurchase, and fission. The entire process method will be summarized for you. If you understand and learn, you will know that making money is actually really simple.
Of course, the activities (industry) cases mentioned here are only a few methods. There are more strategies, opportunities and "routines" about physical store management in my column. It also summarizes hundreds of the most cutting-edge money-making industries and new categories. If you are interested, you can click to check if there is any suitable project for you.
