[Qi Dasheng talks about offline Internet] [Coffee] Good morning, greetings to everyone in Shanghai, which is shining brightly in the hot summer morning [Holding fists] #上海头头#​# Retail#​As soon as the epidemic passed, the Decathlon bicycle area was crowded with people, and many pr

[Qi Dasheng discusses the Tao offline Internet] [Coffee]

Good morning, greetings to everyone in Shanghai where the morning light is bright during the summer heat [Holding fists]

As soon as the epidemic is over, Decathlon bicycle area is crowded with people, and many products are sold out. The neighbor originally said that he could get a discount through Decathlon's internal staff, but in the end there was no chance. A French sports products chain store is also opened in the Chinese market and has physical stores. Why is the business so good?

In fact, Decathlon is not a store that simply sells sports products, but a sports interest cultivation center or sports fun discovery center. Look, in addition to the children's bicycle test riding area, there are also scooter sports areas, roller skating sports areas, table tennis tables, tent areas, etc. You can see children having fun here every day. Playing like crazy, parents started to sign up their children for classes while playing, and then they bought a whole set of equipment, and then they upgraded.

In essence, Decathlon starts the life cycle of sports for children. They start to like sports here, start learning sports here, start using professional sports equipment here, and grow up year by year here. consumption in the process. With such a business model and competitiveness, how can stores that only sell sports products compete?

Let’s go back to the words of Kotler : Sales is the exchange of value.

Decathlon has cultivated children's fun and enthusiasm for sports, and it should naturally be rewarded by parents. Do you understand this Decathlon routine?

[Starting point of discussion: The so-called traditional enterprises start with products to find customers; the so-called Internet enterprises first circle people and then provide products/services according to the needs of these people]