Trademark Value
Trademark As the intellectual property rights of an enterprise, it is the wealth of the enterprise like other properties. The trademark is an intangible asset, and there is no clear criterion for determining the value. The value of a trademark as an asset during investment or operation is that of the amount of capital contained in the trademark assets. Trademark assets refer to capital value, not honorary or subjective value. From creation to dissemination, a famous trademark has a continuous appreciation in the process of dissemination. The more it is known to the public, the higher the value of the trademark.
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What are the factors that measure the value of a trademark?
1. Whether the trademark is widely known to the public;
2. Trademark evaluation is based on the simulated market and uses the market and the main market as the reference system to redescribe the price attributes of the trademark;
3. The value of the trademark is evaluated with expected returns;
4. Trademark evaluation is independent of Evaluation parties can meet the needs of trademark business;
5. Trademark rights can be endorsed as an image of an enterprise;
6. Trademark evaluation is highly consultative and provides professional evaluation opinions for virtual assets;
7. The reputation of the product determines the value of the trademark;
8. The comprehensive strength of the enterprise determines the reputation of the product.
Trademark Value Features
Trademark Application Time
Trademark Registration Time, if the registration time is longer, the higher its value, it means that the longer it is used and the more well-known it will be.
Trademark category
Trademark category is divided into 45 categories, with popular categories and unpopular categories. Generally, the number of trademark registrations in popular categories is large. If the registered popular trademarks are successful, it means that the value of such trademarks is relatively higher.
When selecting trademark text and graphics
When selecting trademarks, you can follow the principles of "simplicity", "high recognition", and "strong significance", and its value is relatively high.
Whether the trademark is related to goods or services
Good trademarks can directly establish connections with goods or services, allowing consumers to associate goods or services through trademarks, thereby increasing the popularity of the trademark.
Trademark usage period
The validity period of my country's trademark is 10 years from the date of approval and registration. After expiration, the applicant can renew the trademark's use right. The longer the remaining time of the right to use, the higher the trademark value.
Trademark stability
Generally speaking, the trademark registration process information is renewal, change, etc., indicating that the trademark has been used, has good stability, and its value is relatively high.
View type
Common registration types include: Chinese trademark, English trademark, graphic trademark, Chinese+English, Chinese+graphic, Chinese+English+graphic and other combination trademarks. Because the Trademark Office reviews Chinese characters, English and graphics separately, if one of them is reviewed, the overall risk will be rejected, and the trademark will be higher.
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What principles should be followed in the evaluation of trademarks?
Consistency principle
Trademark evaluation information is consistent with the information required for trademark business;
Objectivity principle
means that the facts are evaluated with sufficient basis and are essential assumptions that are consistent with the facts;
Proprietary principle
Proprietary principle
Proprietary principle
Proprietary property, also known as exclusive or monopoly, means that the trademark registrant has the exclusive right to use its trademark, and others shall not use the trademark without permission.
Principle of rationality
Subjective activities in trademark evaluation must reflect the logic of the internal connection of things and meet the objective needs of trademark business.
Timeline Principle
The temporality of trademark rights is also called legal timeline, which means that it is protected by law within a limited time.
Importance Principle
requires trademark evaluation to play an role in price measurement and evaluation accuracy.
