Continue reading "Influence" 11
Through the previous content, we know the attributes of influence. Influence is to trigger the natural reactions produced by animals or humans, so that they can produce switches that conform to the trend.
Animals become aggressive because they see feathers of a certain color, or hear some call, and they actually take good care of their natural enemies. Animals also have stupid and ridiculous mechanical reactions in humans. When a trigger feature appears, we will react without thinking because we are already mercilessly conscious of the weapons of influence.
jewelry sales are no one cares about half price, but the price is increased by 2 times but it is sold out. This behavior that goes against common sense is incredible. This is because the price increase behavior of jewelers triggers people's inherent "price is expensive = things are good" thinking model, which makes people involuntarily react to the rush to buy.
Businessmen skillfully use people's inherent cognition and deliberately make plans. In addition, people find it difficult to distinguish or cope with information from all directions every day, and have to rely on past experience or common sense to take "shortcuts", so it is inevitable that they are deceived.
In addition to the experience in life being a source switch for influence, people have a cognitive comparison principle that can also trigger people's influence.
For example, two objects with a very different lightness and weight, first, the light one will feel that the heavier one is heavier than the actual one.
The salesperson first sold more expensive suits because she knew that no matter how expensive the sweater was, it was cheaper than the suit.
The sales lady takes home buyers to look at the houses with unfinished buildings first. The prices are inflated, and then look at the houses with "eyes lit up", which will increase the chance of transactions.
The price of the same thing can appear higher or lower, depending entirely on the price of the previous item (reference object). The illusion caused by this comparison principle makes people unaware of it and do not want to deliberately manipulate it at all, but in fact it manipulates the other party, but the victim himself is completely unaware of it and has no consciousness.
With the advancement of human civilization, more and more things people can do without thinking. What we need to do is be more rational about buying behavior.
Walk with thinkers, "Influence", wisdom will give you! To be continued in the following text
