Recently, Xiaoxian Stewed Fresh Bird's Nest has been recognized by third-party authoritative organizations. This is the recognition made by Frost & Sullivan through comparative research on the Chinese bird's nest industry, and awarded them the title of " Fresh Stewed Bird's Nest pioneer". This recognition directly demonstrates the pioneering position of Xiaoxian Stewed Bird's Nest in the industry, which is a very worthy of recognition.
Sullivan awarded Xiaoxiandun "Fresh Stewed Bird's Nest Creator" certification
Created fresh stewed bird's nest category Leading the era of fresh stewed bird's nest
In 2014, Xiaoxiandun created the fresh stewed bird's nest category, solving the four major pain points facing traditional bird's nest nourishing users, which are difficult to identify raw materials, do not know how to stew, do not know how to eat, and do not have time to insist on eating, and has opened a new model of nourishing bird's nest users, and also opened the era of fresh stewed in the entire bird's nest industry. According to the data from the Tmall platform, in 2016, freshly stewed bird's nest accounted for only 5% of the market on Tmall, and by 2021, this number has become 65%.
One of the most core advantages of freshly stewed bird's nest is "fresh". Over the past eight years, Xiaoxiandun has focused on freshness and has comprehensively built a fresh fresh system of fresh stewed bird's nest in terms of raw materials, technology, distribution, etc., and continuously improved the user experience. Xiaoxiandun Selected Malaysian and Indonesian can trace the origin of bird's nest, and the raw materials are only bird's nest, rock sugar, and pure water; the innovative "fresh stewing process" further restores the taste of ingenious hand-stewed craftsmanship. At the same time, Xiaoxiandun has innovatively launched a cyclical tonic service model. Users place orders for fresh stew and deliver them every week, which not only ensures the freshness of the product, but also helps users develop regular tonic habits.
The creation of Xiaoxian Stewed Fresh Bird's Nest category not only provides consumers with a bird's nest product, but also provides a complete set of nourishing solutions, leading the era of bird's nest fresh stewed.
Take the systematic innovation of fresh stewed bird's nest categories as the fulcrum to leverage the industry high-quality development
Xiaoxiandou relies on systematic innovation and embark on a systematic innovation development path based on the "five-dimensional integration" of category innovation, model innovation, service scenario innovation, supply chain innovation and scientific research innovation. While achieving the company's own development, it has also effectively promoted the high-quality development of the industry.
Xiaoxiandun has been deeply engaged in supply chain and scientific research since its inception. At present, it has basically achieved the upstream and downstream layout of the industrial chain with the "Xiaoxiandun Standard" as the core. At the same time, Xiaoxiandun leverages the coordinated and standardized development of upstream and downstream through standards, and drives the high-quality development of the entire industrial chain. Along this idea, in 2021, Xiaoxiandun will share its own achievements in the industry, and has successively joined hands with authoritative institutions such as China Standardization Research Institute, , China Food Industry Association and upstream and downstream leading enterprises to be the first in the industry to release the "High Production Standards for Fresh Stewed Bird's Nests and the "Quality Requirements for Fresh Stewed Bird's Nests". The two standards form a closed loop of standards to further leverage the industry's standardization construction and high-quality development.
At the same time, Xiaoxiandun has also been constantly innovating in scientific research and channel models, injecting new vitality into the entire bird's nest industry and driving the prosperity and development of the industry. In 2021, Xiaoxiandun began to make offline layouts, creating a nearly 1,000-square-meter immersive Chinese nourishing experience store integrating product display and sales, bird's nest culture transmission, and social space. The first flagship store is located in the Beijing SKP business district, which is adjacent to international high-end brands, aiming to promote Chinese nourishing into the mainstream lifestyle circle. At the same time, Xiaoxiandun has successively entered the world's largest shopping mall Beijing SKP, the world's largest shopping mall, the world's largest shopping mall , the Xi'an's first sales mall , and the Beijing Longhu Changying Tianjie Store Shopping Center Gaohua District. The immersive interactive experience, adjacent to international brands, and open in the high-end area on the first floor of the shopping mall, is an exploratory attempt by Xiaoxiandun to bring Chinese nourishment back to the mainstream, providing new ideas for the layout of offline stores in the bird's nest industry.
This continuous innovation in the bird's nest industry has changed the pattern within the bird's nest industry and has also injected new vitality into the bird's nest industry. In general, Sullivan's certification of Xiaoxian Stewed Fresh Bird's Nest "the pioneer of fresh stewed bird's nest" allows us to directly see the contribution of Xiaoxian Stewed Fresh Bird's Nest, and it is also a recognition of their innovative ability.
