I have been a colleague and neighbor of Zhou Liang for almost 20 years. In my mind, he is an omnipotent talent, but it is hard for me to quantify his talent because he never participates in the competition. A few days ago, when I clicked on the "Volume and Price Cooperation", "Pr

I have been a colleague and neighbor of Zhou Liang for almost 20 years. In my mind, he is an omnipotent talent, but it is hard for me to quantify his talent because he never participates in the competition.

A few days ago, when I clicked on the "Volume and Price Cooperation", "Price Arrangement Rate", "Shrinkage" and "Price Trend" intelligent model of PetroChina Northeast Chemical Sales Company created by him and still updated on my office computer, I was That clear, intuitive, fast, interactive... "magic box"-like powerful intelligent data and analysis system made me sigh. In addition to sighing, I was even more impressed by the professionalism and breadth of knowledge of the producer Zhou Liang, which also drove me to work harder. I want to go deeper into Zhou Liang and explore the whole process of making the "Magic Box".

Zhou Liang, who graduated from the physics major of Liaoning Normal University in 1989, came to the Ethylene High School of PetroChina Fushun Petrochemical Company. After the one-year internship, he became the youngest class teacher in the school and led the class to complete high school studies with flying colors. , happily embarked on their respective "trains". Immediately, he started teaching the school's new "computer class" until he was "poached" by the company's computer information center. Later, I went to PetroChina Northeast Chemical Sales from network administrator to statistician and now information price administrator.

"The pursuit of work efficiency and quality" is Zhou Liang's basic background for his work, which has given him his continuous pursuit of "idealization" of work and self-transcendence.

Entering 2020, a number of large-scale private petrochemical projects in the Northeast region have been completed and put into operation. The chemical production capacity in the Northeast has grown rapidly. Coupled with the impact of the global epidemic, PetroChina Northeast Chemical Sales Company is facing unprecedented challenges. The China Petroleum Corporation marketing work conference in March 2021 lit up the navigation light for the Northeast Chemical Sales Company in trouble. The company quickly formulated a "Plan for Promoting Chemical Products Market Research" and placed the important task of "coordinating assessment research on volume and price" on Zhou Liang's shoulders. At the same time, it was clearly set to be completed by May 31, 2021. At a special work meeting, Shi Zhendong, the then general manager of the company, proposed the positioning of "assessment research on volume and price coordination": "It can intuitively identify the 'volume' and 'price' differences between the products sold by the company in the sales process. changes, and can clearly discover the trends and regularities behind it from the data, allowing managers to 'dialogue' with the data and provide scientific policy basis for the company to accurately grasp the chemical market trends."

Zhou Liang used his years of work experience and accumulation, leveraging the technical support of relevant platforms and successful cases of relevant units, to tailor a set of "volume and price coordination assessment" in line with the actual situation of standard marketing in one and a half months. Intelligent model, and at the same time developed a set of matching "price trend" intelligent models. The "Model" includes all 17 categories of chemical products, more than 160 product brands, and "benchmarked" product sales information in the same industry. Users only need to "click" and the "Model" will pop up the product. The real volume and price relationship between "months" or "days", profit and loss ranking, "pros and cons" time points, etc. At the same time, when the "model" is displayed, the color "differentiation", columnar "sorting", pie-shaped "proportion", and curve "trend" of the products... allow users to understand the required information at a glance, which provides a basis for marketing. Accurate control provides a reliable basis.

In August 2021, rubber and plastic products, which have been in a sluggish market, began to show a "rising" trend. According to the progress of the sales plan, the company's rubber and plastic products have a debt of more than 20,000 tons at this time. According to the conventional strategy, the company should follow up the sales in time to make up for the debt. However, the "price trend" intelligent model shows that there will be a big "rise" in the future. The company's managers assessed the situation, controlled the sales rhythm, and prevented the loss of benefits.

From July to December 2021, the company used the "volume-price matching" model as an important basis for assessment in the "Special Labor Competition to Catch the 'First Class' and Establish a 'Benchmark'".

At the end of 2021, on the basis of the assessment of "volume and price coordination", the company's managers further proposed the evaluation and assessment of "price arrival rate", and used this as the target to launch a series of work. Under the guidance of the company's managers, Zhou Liang created a set of intelligent models of "price arrival rate" and "margin reduction".In 2022, under the pace of "marketing quality improvement" and "management improvement", the company launched a special business competition for "price availability rate" in the internal business system. Undoubtedly, the intelligent model of "price availability rate" has become the "track" "The ultimate judge on.

With the widespread use of "models" within the company, company managers have put forward higher requirements for "models": simple, fast, unified and standardized, while eliminating various preferential policies in the marketing process and giving priority to "volume and price coordination" "To deal with the "noise" caused by assessment, the "model" should be turned into a powerful tool for the company's "weekly review" and "monthly assessment".

In early March 2022, the epidemic resurgence occurred in Shenyang. Zhou Liang, who was locked down at home for 22 days, devoted himself to polishing each set of "models" and effectively resolved the shortcomings in the early operation of the "models" after the revision and upgrade. It has greatly improved the company's data processing efficiency and management effectiveness.

's outstanding work performance and pursuit of the ultimate professionalism have made Zhou Liang the company's 2021 model worker. During the interview, when I asked him why he always pursues perfection at work, he replied with a smile: "I like to pursue perfection at work. When I complete my pursuit time and time again, all the suffering in the process is the best thing in my life." 'sauce'". (Zhong Xiaolu)