01
What is the ability to change?
Yanai Masa believes that if a business operator wants to achieve the results expected by the society, it must have four capabilities: the ability to change, the ability to make money, the ability to build a team, and the ability to pursue ideals.
Among them, the ability to put first is the ability to change. So, what is the capacity for change? Simply put, it is the ability to change and innovate.
In today's world, information is flooded and the market environment is changing rapidly, faster than in any previous period. The needs of customers are more difficult to satisfy than ever. In this situation, only by constantly innovating, can we create products and services that meet customer needs. Without the ability to change, a company cannot "create customers". Without change, it will be a dead end.
How can we have the ability to continuously change? Yanaizheng believes that we should proceed from the following aspects:
1. Hold high goals
2. Question common sense and be free from common sense
3. Set high standards, do not relax, do not give up, and persist in pursuit_ p2p
4. Dare to risk, dare to try, dare to fail
5. Strictly demand, ask essential questions
6. Ask yourself
7. There is a day away, keep learning
Next, let’s take a look Specific connotation.
02
holding high goals
If you want to innovate,Operators must promote implementation. The first step is to set goals. Goal setting should "hold high goals", that is, goals that others think are impossible to achieve. Many friends will be shocked after reading it. What should I do if the KPI can't be completed? In fact, don't worry too much.
has a lofty goal, which is similar to the concept advocated by OKR (Objectives and Key Results). Goals are ambitious, some are challenging, some are uncomfortable. Generally speaking, 1 is the total score, 0.6-0.7 is better, so that you will continue to strive for your goals, and will not happen to complete the goal before the deadline.
To set a relatively high goal is to force oneself to face the reality that "relying on the continuation of existing practices cannot achieve the goal", to promote change, and to seek development through innovation.
It's not enough to have ambitious goals, we have to do detailed task decomposition. Break down the lofty goals into specific tasks that can be performed. The higher the goal, the more innovative what is done to achieve the goal. It can be said that lofty goals are the mother of innovation.
03
question common sense and not be bound by common sense
hold on to the idea of taking lofty goals to continue the current practice, prompting us to abandon the idea of continuation of current practices. But often encounter a lot of resistance, the root of resistance is "common sense". As an operator, you should develop the habit of independent thinking without being bound by common sense. But when we are in an industry, company, or business for a long time, it is easy to fall into many rules and regulations (this is how the so-called common sense comes from).
Some of these rules and regulations are established by convention, some are constraints of technological development at a certain stage, some of them are good, and some are poisonous. Many rules and regulations are divided without considering the customer.That is, things that are meaningless or inconvenient to customers from the customer's point of view, but the industry, company's people or process systems are confirmed to be taken for granted, and this is called "common sense."
Facing these so-called "common sense", we must be skeptical and re-examine it. For example: "From the customer's point of view, is this correct?" "From the customer's point of view, is this necessary?" Through questioning, we seek answers together.
Roasting fire in winter (to keep warm) and eating popsicles in summer (to relieve heat) is a deep-rooted "common sense" of many people. However, 7-11 broke common sense and sold steaming "oden" in summer and "ice cream" in winter. Unexpected performance.
From Sony’s Walkman to Apple’s iPod, from Nokia ’s feature phone (keys) to Apple’s iPhone (touch screen, smart phone), they all started from breaking the industry’s "common sense", trying bravely, and finally succeeding . The key is to take the first step, dare to question "common sense" and not let the so-called "common sense" constrain our minds.
Operators should conduct business with a "sense of crisis", but cannot conduct business under "uneasy" emotions. "Sense of crisis" is a sense of worry, and "unease" is a very unrealistic emotion. This emotion may be caused by the shackles of common sense, or it may be a worry born out of thin air. Most of them have no definite evidence. It is also impossible to determine whether it will happen. It is a mental state beyond our control.
It is meaningless to worry about those unfounded "uneasy" troubles. The important thing is to have the courage to try and take specific actions one after another, so that you will not have leisure time to feel uneasy.
04
Set high standards, do not relax, do not give up, and insist on pursuing
high standards,Strictly required "quality awareness" is the key success factor for the success of the operator. Goods, services and other deliverables, without exception. It should be noted that this quality standard is defined by "whether it is really beneficial to customers", to avoid making such unnecessary requirements in unnecessary places and appearing " internal volume ".
Customers are very picky, their standards will be improved step by step, so our standards also need to keep pace with the times. If we stick to the rules and don't have real high standards, we may be dissed by customers at any time and eventually be eliminated.
The formulation of high standards must be customer-oriented. Many people will say "We are doing well in our own situation", but this is completely meaningless for business. We must use customer satisfaction as a standard to measure our work. Such high standards are not easy to achieve. Many companies often fail to meet this standard at first and end in "failure". Even so, the effort is worth it. The pursuit of perfection (high standards), even if you fail, is better than success with the goal of imperfection.
The realization of high standards can establish an absolute dominant position for the company. In other words, if a company can successfully initiate high-value innovations that change customer common sense and habits, it can gain an absolute advantage. HEATTECH from UNIQLO is the representative. In Japan, "heattech comes to mind when it comes to winter."
is a real good thing that can be recognized all over the world.
05
Not afraid of risks, dare to try, and dare to fail
has established lofty goals and established high standards. It is necessary to challenge new things that have never been experienced before and to give up "Pursue stability" business policy. The market is changing, the competitive situation of the industry is changing, and the needs and standards of customers are also changing dynamically.It is impossible for a company that has longed for stability from the beginning to develop steadily.
The operator exists to maximize the results both now and in the future. To complete this responsibility, we must deal with the difficulties encountered by the challenges and resolve the risks that result from it. "If there is no risk, there is no profit. Risk always accompanies profit." Operators need to carefully assess risk, that is, to calmly and seriously think about "If you do this, where is the risk?" and "How big is the risk?" And to formulate countermeasures to prevent problems before they happen.
Once you decide to take a risk, you must go all out to carry out what you are going to do to the end, until you get results. In other words, once you decide to do something, you must do it to the end. This is a very important way of doing business. For operators, they cannot be discouraged by one or two failures, and the most important thing is not to bow to setbacks. Don't be afraid of risks, have the courage to try, and dare to fail.
06
Strictly demand, ask essential questions
On-site work, if you don’t do it with care, will become "mechanical operation". Today’s work is just a simple repetition of yesterday’s work. day to day. Operators must adhere to the policy of creating customers, constantly raise requirements and questions, urge employees to think, stimulate their interest and participate. In this way, employees are encouraged to think continuously, otherwise their thinking ability will be weakened, which will hinder their ability to create customers.
The ass decides the head. On-site work tends to be more persistent, the more likely it is to narrow the field of vision, and deep functioning is nothing new. This situation will become an obstacle to creating customers, so operators must find ways to help employees broaden their horizons and expand their possibilities. From the customer's point of view, employees still have shortcomings, they must be strictly required. This is the responsibility of the operator and must not be compromised.
As an operator, one should not be afraid of being "hated" by employees strictly because of being empathetic, and it will not help to carry out innovation.It also fails to train good subordinates, which ultimately delays the employees’ prospects and hinders the creation of customers.
A good boss must inspire the employees' enthusiasm for work, and at the same time have the mental preparation: Although the work is handed over to the ministry, it is the boss who ultimately bears all the responsibilities. When you get along with your subordinates, you must also have this kind of mind. The responsibility rests with the boss and all the credit goes to the subordinates, so that you can gain the trust of your subordinates and build a fighting team.
07
Self-question and self-answer
Self-question and self-answer, which refers to asking yourself questions about what you have done in the past, the market, and what you want to do in the future. "Span8span" talks about the new style of "My day and my body". Through introspection, or the popular saying "revisit", think carefully, find the problem, and prescribe the right medicine. For the operators, the most taboo is the mentality of "doing well by yourself".
Operators must always operate with a sense of crisis. The market is cruel and ruthless. We must be soberly aware that we are walking on the edge of a cliff, and if we are not careful, we will fall into the abyss. In order to prevent the sense of crisis from becoming a reality, operators try to find specific problems through self-questioning and answering, and take specific actions to solve them. From the standpoint of the customer, examine yourself with the most critical eyes, demand yourself with strict standards beyond your imagination, and make excellence a habit.
Self-questioning and self-answering can help intuition and creativity emerge. Repeated thinking about many things, repeated exchanges and explorations with many people, when contacted with a certain kind of information, the previous accumulation will blossom and bear fruit, and it will appear in the form of intuition and creativity. After all hardships, inspiration will come. This may be the same as Edison 's saying "Genius is one percent inspiration and ninety-nine percent perspiration."
As an operator, sometimes you need to find a breakthrough for your own creativity, and sometimes you need to guide and inspire the creativity of your employees and work together.
08
There are days and days, keep learning
The market is constantly changing, customer needs are constantly changing, and innovation is endless. All of these require our own continuous learning and growth in order to keep up with society. Footsteps. It is important to know that there are people outside the world, and there are days outside the world. Only by studying eagerly can you not "speak tastelessly and look abominable".
"There is nothing in this world that has never happened." Through learning, practicing, and communicating with other operators at the same time, to get a simulated experience, you can better avoid the pits that others have stepped on, and those who have eaten. For the operators, what really makes sense is to think about their own situation, and be brave enough to try and apply what they have learned.
It should be noted that during the learning process, content should be strictly selected and the "information quality" should be continuously improved. While working, think about how to talk to truly outstanding talents in all walks of life who have real valuable information. In order to have a basis for dialogue, we must constantly recharge ourselves and improve our abilities in peacetime. Only in this way, when we face truly outstanding talents, we will not be speechless and have the ability to conduct in-depth communication.
Another thing that must be done is to work hard to improve performance. Without performance, you will be dissed by outstanding talents, and it is difficult to obtain opportunities for dialogue. After making a performance, the situation is different, and they are willing to listen to you and give back their true opinions. Communication with outstanding talents will definitely benefit you a lot, which forms a virtuous circle.
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Reference materials:
[1] Masa Yanagi. One win and nine defeats: UNIQLO Global Hot Selling Secret, Translated by Xu Jingbo [M,. 2018.
[2] Yanai Masa. Managers' development notes [M]. Beijing: Machinery Industry Press, 2019.
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