"I can't stop"
Adam Oult
7.4 (2611 reviews)
This book reveals an amazing truth: the physiological mechanism of behavioral addiction is the same as that of drug addiction - when you are addicted to electronic games, your brain looks the same as the brain of a heroin smoker. This book will explain what principles commercial companies use to design attractive high-tech products, and will guide us to get rid of behavioral addiction, regain control of life, and help children stay away from addiction and grow up healthily.
"Five Hundred Years of Addiction"
David Courtwright
7.5 (5039 reviews)
written to readers who are addicted, pay attention to addictive products, and are interested in the history of addictive products.
Get up early and drink a cup of coffee, light a cigarette when you are tired, and have a bottle of Coke at parties. Are you addicted to these habits?
Alcohol , tobacco, Caffeine , opium, marijuana, coca leaves, addiction has penetrated deeply into our lives. This book combines research in the fields of psychology, drugs, economy, culture, ecology, etc., and introduces in detail all items that can make humans addicted, as well as the economy, culture and war behind the addictions. How powerful are addictives in history? Why are they legal and prohibited? What force promotes the popularity of addiction into a large scale and different models of commodity trade? The author has a comprehensive introduction to the culture of mental addictions from the functional uses of addictions to their discoveries, to the circulation and economic policies of global trade, and tracks the ins and outs of popular addictions entering the mainstream of global trade. The content is interesting, the vision is broad, and the vision is wide. There is no doubt that it is a classic work on the history of addiction culture and a masterpiece that spans world history and medicine history.
"Addicted"
Neil Eyal
7.4 (4823 reviews)
"Addicted" reveals many basic design principles behind Internet products and services that make users form usage habits and even "addictions". It tells you how to create a product that users can't stop. Based on his years of research, consultation and practical experience, the author proposed a novel and practical "hook Model", that is, to develop user habits through four aspects. Through continuous "addiction cycle", users become "repeated customers" and thus achieve the ultimate goal of circular consumption, rather than relying on high advertising investment or flooding and crude information dissemination.
This book is specially created for product managers, designers, marketing and sales personnel, and advertising creatives. Everyone who deals with user behavior is worthy of taking it as a must-have guide on the desk. For readers who want to understand the science of behavioral design, this book will also give you a deeper understanding of yourself and your current popular products. You will see:
The key to developing user habits in "addictive" products
Practical steps to create a user habit development product
Facebook, Twitter, Instagram, Pinterest, Pinterest and other internationally renowned Internet products commonly used user behavior design analysis
