The first person to know the relevant information when opening a restaurant is naturally the boss and partners' friends, and they are also people who are more likely to help store publicity. Before the store opens, a tasting event is inevitable. In the first round of tasting event, more than 10 friends can be invited to taste it. Then they asked them to fill out the feedback form anonymously, and promoted the information about the second round of tasting on their Moments, and invited their friends to come to the store to try it.
If there are 10 people in the circle of friends who are interested in each of them and want to come and try it, the scope will be further expanded. With a tasting team of nearly 100 people, in the repeated tasting, feedback, and promotional model of WeChat Moments, nearly 1,000 people will know the store’s news during this internal test business. After going back and forth, like a snowball, the store business will be driven, and when it officially opens, the business will stabilize.
The number of people in these three rounds of publicity can be calculated: 10x10x10=1000. In the promotion of opening articles, this method can also be adopted. If 10 people can each ask 10 friends to help forward it, and then assuming that each person's circle of friends can influence 100 people, then the total influence is at least 10x10x100=10000. Generally, you spend money to find big vs to write articles and publish articles, and the final reading volume is about this number, but most of the cost will not be very low.
and the store should also pay attention to this batch of friends who try it out, they are likely to be converted into the first batch of customers in the store. Therefore, treat them with exquisite and thoughtful service and do not neglect them just because they are friends. After all, it is difficult to accumulate a customer. Various factors such as service, products, store environment, etc. will affect customers' sense of the store. Friends may be customers who are more likely to accumulate, so you should cherish them.
Of course, this method of mobilizing friends around you is suitable for small restaurants. Franchise stores or brand stores have their own marketing methods. For example, Keyu Kefan has a professional marketing team, which promotes stores from various channels such as self-media and short video platforms, spreads the information of opening and attracts traffic to the stores.
