Since the rise of live streaming, it has been no longer novel. Most merchants have seen the business opportunities of live streaming. Live streaming does not require store fees and can recommend themselves, and the traffic volume is much more than offline stores. Under such influ

Live streaming has been no longer novel since its rise. Most merchants have seen the business opportunities of live streaming and selling goods. Live streaming does not require store fees and can self-recommend, and the traffic is much more than offline stores. Under such influence, many brands have been attacking live streaming to sell goods.

Recently, the official account of Coconut Tree Group Douyin began to enter the live streaming and sell goods, but this live streaming debut caused controversy, and many experts said that this is an act of "living old money". Many netizens commented that Coconut Tree Group's marketing is suspected of playing the edge ball, and "always walking at the forefront of the edge" is the impression of many netizens on Coconut Tree Group. Why do you say so? It turned out that Coconut Tree Group had been in controversy a lot a long time ago due to advertising issues, and what was even more serious was even punished.

For example, in March 2021, Coconut Tree Group posted a job advertisement on its official Weibo , but its advertising content was disappointing. The content is "There is no limit on the admission majors of schools under Coconut Tree . As long as you know how to write, you will have a car, a house, a high salary when you enter the school, and there will be beautiful women and handsome guys to chase after you." Subsequently, the Hainan Provincial Market Supervision Bureau held an administrative interview with the relevant person in charge of the company. In April of the same year, the company was fined for publishing bad advertisements. As the competition in coconut milk category intensifies, the share of coconut milk category in Coconut Tree Group has begun to decline. Therefore, after more than a year, the company entered the live streaming and selling goods. The cumulative number of viewers in the live broadcast room was 334,200, and 11 products were listed, but the sales volume was only about 2,500 to 5,000. Many experts say that consumers may not be interested in their products when entering the live broadcast room to watch, but are more of a "fresh" attitude. In fact, this has a great negative impact on the long-term brand image of Coconut Tree Group. Once the brand image is affected, it will affect its overall sales performance. At present, the internal and external environment facing enterprises is becoming increasingly complex and severe, and many enterprises will inevitably be panicked and are even more at a loss when facing sudden corporate crisis. Under such circumstances, corporate compliance engineers play a decisive role. As an important role in corporate compliance management , they are personnel engaged in compliance with compliance construction, management and supervision, so that the behavior of enterprises and internal members of the enterprise complies with laws and regulations, regulatory requirements, industry regulations and ethical norms. The market is developing, and the challenges faced by enterprises are constantly changing. Corporate compliance engineers need to constantly learn to ensure the breadth of their own vision. The purpose of the

Enterprise Compliance Knowledge Competition is to promote learning through competitions and training. First, it can inspire enterprise compliance management personnel to communicate, share and learn from each other, thereby comprehensively improving the enterprise compliance management skills of practitioners; second, it can comprehensively improve the compliance awareness of all employees of the enterprise and attach importance to compliance operations; third, it can promote the compliance governance practices and advanced experience of outstanding enterprises, and build an exchange and display platform in the field of enterprise compliance governance; fourth, it can lead all regions and industries across the country to continuously strengthen the level of enterprise compliance governance and create a good atmosphere of "governing enterprises according to law and operating in compliance". Due to the epidemic, the Enterprise Compliance Knowledge Competition adopts the online answering form. Participants can be legal workers, corporate employees, college students, etc. The answering format is to complete 25 randomly generated single-choice questions by the contestants log in to the answering system, each question is 4 points, totaling 100 points. The scoring rule is that contestants rank according to their scores within the specified 40-minute competition time. If the scores are the same, those who take the shorter time will rank higher.

combines the current corporate compliance reform and implementation reality, scientifically formulates the latest rules of the competition, strictly controls key links such as standards and judgments, and strengthens supervision and management of the entire process of organizing the competition. Ensure that the organizer and participants strictly follow the requirements of these competition rules, maintain competition order, and be fair and just as much as possible. At the same time, there are professional referees to protect you! Looking forward to your outstanding performance in the competition