Editor's note: In order to effectively improve the overall level of grassroots party building work, focusing on party building to promote rural revitalization, party building leadership to support the Tourism Development Conference, grassroots party building innovation year activities and other central tasks, the Organization Department of the Zhangjiajie Municipal Party Committee and the Red Net Zhangjiajie Station launched "Grassroots" "Party Building Innovation Everyone Talks" series of reports, invites the secretaries of the Party (Working) Committee of the municipal industry system and the organizational heads of the district and county committees to promote the experience and practices of grassroots party building work in various districts, counties and municipal industry systems.
Highlight the "three leaderships" and inspire the "red power" to fight for the tourism development conference
Municipal Bureau of Culture, Tourism, Broadcasting and Sports Party Working Committee Secretary and Director Ou Bingbo
Hosting the first provincial tourism development conference is related to the economic and social development of Zhangjiajie and the general public The interests of the people are a once-in-a-lifetime opportunity to promote the high-quality development of and launch Zhangjiajie’s “second entrepreneurship”. Zhangjiajie will receive preferential support from the provincial party committee and the provincial government in terms of policy funds, project arrangements, investment promotion, etc., and will also attract efficient convergence of people, logistics, capital flows, and information flows. As the main leading unit of the Executive Committee, the Municipal Bureau of Culture, Tourism, Broadcasting and Sports will firmly grasp this major opportunity and mission, shoulder the main responsibility of culture and tourism, strengthen the leadership of party building, inspire red power, fully mobilize, participate in the overall situation, and go all out to tackle difficulties, and truly grasp the situation. We must work hard and fight decisively to develop and deliver a satisfactory answer to the municipal party committee, municipal government and the people of the city with practical actions.
Highlight political guidance and build a solid "backbone"
Holding the province's tourism development conference is a major decision-making arrangement for the provincial party committee and the provincial government to revive the province's tourism industry, build a world-renowned tourist destination, and promote the province's economic and social development. Flowers falling in Zhangjiajie is the affirmation and recognition of the provincial party committee and the provincial government on our city’s hosting capabilities, hosting advantages and determination. It is an important political task entrusted to our city. With a high sense of political responsibility, a sense of major mission and a sense of realistic urgency, the city's culture, tourism, sports and entertainment system muster up their fighting spirit, maintain a sprint state, and resolutely win the tough battle of the first Tourism Development Conference. The first is to improve political stance and build ideological consensus. The Party Working Committee of the Bureau regards hosting the Tourism Development Conference as the top priority this year to plan, deploy and implement it. Always convey and learn the spirit of the meeting on relevant deployment documents of the Tourism Development Conference as soon as possible. Through the Party Working Committee (enlarged) meeting, central group study, branch " three meetings and one lesson " and other methods, we can convey it at all levels, deeply understand and build consensus. , resolutely integrate thoughts and actions into the decision-making and deployment of the provincial party committee and provincial government. The second is to strengthen organizational leadership and overall planning and advancement. Establish a promotion work leading group, establish a war room, take the lead in the comprehensive coordination of the city's conference executive committee office and the work of the conference activities and marketing working group, refine and improve the "inverted schedule", implement "wall chart operations", and insist on the responsibility of the top leader The system of general responsibility and first person in charge of undertaking work adheres to "daily consultation, weekly scheduling, and monthly summary" and establishes "the secretary of the Party Working Committee takes the overall responsibility, the leader in charge takes the lead, the main person in charge of the department takes the specific responsibility, and the specific execution personnel The four-level promotion work pattern of "grasping implementation". The third is to strengthen reporting docking and strive for greater support. Effectively strengthen the docking of various tasks with the Provincial Organizing Committee, do a good job in liaison and cooperation with the "Resident" work team, strengthen liaison and docking with the city's "Two Ministries and Ten Groups", coordinate various information situations, and proactively dock and inspect other provinces, cities and prefectures , actively learn from advanced experience from other places, and implement the requirements for hosting a high-level, distinctive and outstanding conference.
Highlight organizational leadership and assemble the "main battlefield"
The first provincial tourism development conference is an important practical battlefield that reflects the cultural and tourism departments' fulfillment of their original mission and their responsibility. The cultural and tourism system responded to the order, quickly gathered, carried forward the wartime spirit, and in a wartime state and wartime style, gave full play to the fighting fortress role of grassroots party organizations and the vanguard and exemplary role of party members, so that the party flag of the cultural and tourism system would be in the " The front line of the Tourism Development Conference is flying high. The first is to insist on taking the lead in hosting conferences.As the Secretary of the Party Working Committee of the Municipal Bureau of Culture, Tourism, Broadcasting and Sports, I always keep political responsibilities and political tasks in mind, carry them on my shoulders, and grasp them in my hands. I take the lead in setting an example and have the courage to take on responsibilities. I unite and lead the members of the bureau team to fully Give full play to the leading role of the "head goose", put efforts into observing the actual situation, making practical measures, doing practical things, seeking practical results, commanding from the front, being a good commander, leading by example, being a good main combatant, taking the lead in implementing the "frontline work method", Ensure that work is directed on the front line, situations are grasped on the front line, problems are solved on the front line, and results are reflected on the front line. We must take the lead in implementing the overall coordination work responsibilities of the conference, conduct scientific research and judgment, plan ahead, improve the emergency response plan, strengthen practical drills, promptly check for omissions and fill gaps, and strive for excellence in all tasks. The second is to insist on building a "red fortress" on the front line of hosting conferences. Resolutely ensure that wherever the tasks are dangerous and dangerous, the work of the party organization will be done. Affected by the epidemic, more than 90% of the city's tourism market entities are struggling, and more than 80% of tourism employees have lost their jobs or changed careers. Focusing on successfully organizing the tourism development conference and promoting the "recovery" of the tourism market, the Party Working Committee mobilized 15 party branches to take immediate action, set up "pioneer posts of party members" and create "demonstration branches" to come up with ideas, countermeasures and support for the recovery of the tourism market. Let’s work together to discuss tourism development. Organize a party member commando team and concentrate capable forces to vigorously carry out external publicity and marketing campaigns to gather crowds for the tourism development conference; strengthen self-discipline in the travel agency industry, consciously shoulder the important task of maintaining market order and environment, and consciously resist "chasing customers, chasing customers, and soliciting at low prices" "Guests" and other illegal behaviors; comprehensively organize tour guide training, advocate the return of tour guides, serve tourists with better concepts, better attitudes, and stronger strength, and jointly display the image of civilized Zhangjiajie.
Highlight the vanguard leadership and act as the "main force"
In the decisive battle brigade development conference, we will carry out in-depth the "vanguard leadership" action and the "four-to-four improvement" activities, mobilize system party members and cadres to charge on the front line, fight at the forefront, and establish A good image that system party members and cadres can fight and win wars. The first is to strive to be a pioneer in marketing and set standards in innovative marketing. Adhering to the principle that "activities are marketing and marketing is activities", a series of cultural tourism and sports activities will be organized and carried out before, during and after the conference to enhance the brand image and popularity of world-class tourist destinations. Guide tourism companies to embrace the Internet and make full use of platforms such as Douyin , Kuaishou, Xiaohongshu, Weibo and WeChat to turn mobile phones into new marketing tools, short videos into new marketing methods, and data into new resources. Strive to introduce well-known enterprise groups and brand hotels to settle in Zhangjiajie, use their marketing channels to drive the recovery of Zhangjiajie tourism, and effectively enrich the "Zhangjiajie phenomenon" of creative marketing. The second is to strive to be a pioneer in reform and set an example in the integrated development of tourism. Continue to deepen the cross-border integration of tourism, strive to promote the integrated development of tourism and culture, sports, and health care, and consolidate the achievements in the creation of national sports tourism demonstration cities and cultural and tourism consumption pilot cities. Continue to deepen cross-regional tourism integration, give full play to the role of regional cooperation organizations, and further highlight Zhangjiajie’s leading role. We will continue to promote the transformation and upgrading of tourism, vigorously cultivate new tourism formats, and strive to form a "Zhangjiajie Model" driven by tourism integration. The third is to strive to be a pioneer in service and set standards in improving service levels. Deeply promote the comprehensive reform of high-quality development of the tourism economy, improve and upgrade the " smart tourism " platform, strengthen comprehensive supervision of the tourism market, accelerate the construction of the tourism service standardization system, improve the comprehensive tourism law enforcement and tourism integrity system, and continuously enhance the internationalization of tourism services. Standardization and refinement level.
The more arduous and arduous the task is, the more we must adhere to the party’s absolute leadership and overall leadership, the more we must carry forward the great party-building spirit and gather the spiritual strength to move forward bravely. As Zhangjiajie welcomes a major window period for "second entrepreneurship", the cultural and tourism departments will continue to strengthen party building in agencies, build a solid "backbone", assemble the "main battlefield", serve as the "main force", strengthen quality, be more responsible, and comprehensively Demonstrate the image of cultural tourism as a "hard-working and iron army".
