The mobile game "Snow Eagle Lord" was independently developed by Tencent Games Northern Lights Studio Group. The entire platform was officially launched today. As Tencent's finale in 2019, this MMO product integrating with the classic Oriental Fantasy Internet Literature IP toppe

2025/07/1001:30:36 hotcomm 1333

" Snow Eagle Lord " mobile game was independently developed by Tencent Game Northern Lights Studio Group. The entire platform was officially launched today. As Tencent's finale in 2019, this MMO product integrating with the classic Oriental Fantasy Internet Literature IP topped the IOS free list in just two hours after it was launched, and then quickly dominated the list of Apple APP. At a time when the MMO mobile game market has become a red ocean, the "Snow Eagle Lord" mobile game has surpassed the siege with its own innovation and attracted industry attention.


The mobile game



The mobile game


So what kind of thinking does this product have behind the creatively proposed unique features such as self-created skills, short video social networking and NPC dialect plots? In this regard, Ren Zhiguo, the R&D team and producer of the "Snow Eagle Lord" mobile game, told the story of the "great" of this MMO product from the perspective of innovative gameplay research and development and the integration of games and IP.


The mobile game


Boldly innovates based on the original IP How great are the three major features of "Snow Eagle Lord" mobile game "Snow Eagle Lord"



1. Free, changeable, simple and easy to understand self-created skills, self-created unique skills


The mobile game



The mobile game



"Snow Eagle Lord" self-created skills gameplay maps the unique concept of the original IP, and this product also hopes to allow players to have their own unique skills in the game. The

team said that self-created skills are a highlight of "Snow Eagle Lord". In general products, skills are fixed by the game. Whether it is 8 skills or 16 skills, the players actually don't have much room for independent creation. So the team tried to make a very big change from the beginning, allowing players to create their own skills in the game. How to create


The mobile game



? Players can combine and match by selecting different skill parameters. In fact, they are in three steps. The first step is to select the special effects of the skill, choose one of the special effects model from the Leihu, Flame Dragon, Lingkun and other elements, as the special effects model for the skill, the second step is to select the attack mode of the skill, the damage range of a single or a group, and the third step is to select the effect of the skill, control, damage, or silence, etc., and then fusion to generate a new skill, and this skill can be used by yourself.


The mobile game



The mobile game


For different combat bad situations, players can even choose to create different skills and tricks, and for different professions, they can also choose different self-created skills to match them to enhance or make up for career characteristics. The constituent elements of the skills of "Snow Eagle Lord" can be regarded as an arrangement combination. In this way, new skills can be generated after the combination, and will be richer and more free as the version is updated. Moreover, the threshold for self-created skills itself is not high, and it is a typical easy to understand and proficient.


The mobile game


self-created skills are a brand new concept for players. How should we weigh the complexity of operations? Ren Zhiguo said that the adaptive models of "Snow Eagle Lord" are very friendly. Although the graphics and special effects have reached the current top level, the compatibility is also very high. Most of the current models can run the "Snow Eagle Lord" mobile game smoothly. The gameplay of self-created skills itself also refers to the skill setting methods in many IPs. The multiple user surveys have pointed out a path to the team that combines the fun of playing and the difficulty of getting started, and can take into account the experience of playing and high-quality visual effects.


2. The first attempt to do short video social functions in mobile games


The mobile game


The mobile game


In addition to combat gameplay, the team also provides players with a rich social system, including a love system that focuses on strangers' social interactions and icebreaking, and a Jinlan system that focuses on brotherhood. It aims to help newcomers grow. It has a full-dimensional social experience to help players quickly integrate. In the design of social gameplay, "Snow Eagle Lord" has tried the short video social method for the first time.


The mobile game



Ren Zhiguo said: "I believe some players have experience of split-screen operation: playing games while watching videos, without delay. In fact, behind this, we found that users have self-expression demands, and short videos are a very good way to show off. So we have such a brainwave. Whether short videos in the game will be a fresh experience for users. The social gameplay derived from this has been upgraded to this function, and I believe it will bring you a fresher and more interesting social experience."


As for the time allocation of short videos and the game itself, the team further opened the boundaries between the two, allowing players to enjoy the fun of short videos and games without any burden. For example, in some fragmented time in the game such as running maps and copy brushing, players can browse short videos, and browsing short videos does not conflict with experiencing game content. Our short video templates have picture-in-picture functions, which can be dragged and zoomed freely, which is very casual and entertaining.


3. Featured dialects and stranger system full of NPC image



. At the plot level, Xueying creatively proposed two innovative points: dialect plot and stranger system.

Ren Zhiguo introduced that through the main mission of "Snow Eagle Lord", the choices made by the player will affect the relationship with this NPC. For example, when the player makes this choice, he will gain the favorability of two hearts, but if he makes another choice, he will gain the favorability of three hearts.


The mobile game


When the favorability level accumulates to a certain value, it will trigger new experience tasks for players, or you can get a precious gift from NPC. When shaping the NPC core, the team also carefully designed differentiated appearances for each NPC, such as Si An, the owner of the poster who is praised by players as the "beautiful beauty"; the hot and generous master of the world; Zong Ling, who is a human-headed and snake-body, etc., and even tailored multiple versions of dialect dubbing for each NPC.


Ren Zhiguo said that "Lord of Snow Eagle" wants to make dialect features in the game. On the one hand, it wants to make this interesting content, and on the other hand, it is also a promotion of traditional language and culture. The dialects of each place are "living history books" that have developed and changed in history. Currently, the team has made three versions: Northeast dialect, Sichuan dialect and Cantonese dialect. More dialects will definitely be added in the future. You can look forward to it.


"Snow Eagle Lord" IP naturally has the advantages of game adaptation. It is more to consider than animation adaptation




"Snow Eagle Lord" is adapted from the famous platinum online writer I Eat Tomatoes and the anime of the same name. It is a recognized golden IP, but Ren Zhiguo believes that choosing the "Snow Eagle Lord" IP for game adaptation has both advantages and challenges.

First of all, "The Lord of Snow Eagle" is the top product of online literature. The author I Eat Tomatoes is a platinum online writer of China Literature Group, with a great market influence. Compared with similar themes on the market, the image of Dongbo Xueying created by "Lord of Snow Eagle" is different from the protagonists of "cheating all the way" in other online articles. Instead, through his perseverance and diligence in adversity, he turns against the wind and becomes a saint step by step. Such young heroes are not only unique in style, but also full of positive energy, which makes the audience more direct sense of substitution and resonance.


The mobile game


But the combination of classic IP and games also brings many challenges, because "Snow Eagle Lord" itself has a very good plot and worldview. Dongbo Xueying, whose architecture is in a different world, continues to experience himself and fight extraordinary. The whole story is very exciting. How to use the game medium form to satisfy the restoration of the novel's other world and shape the protagonist of the Snow Eagle has become the biggest challenge for the team.


strives to restore the original plot and classic scenes. Add sandboxes and open world designs for MMO gameplay



The mobile game




HRen Zhiguo's team obviously worked hard, and the first thing is to restore the original plot and classic scenes. From the moment the original work fans enter the game to the later growth process, they can feel the reappearance of the original work. For example, the team has made a lot of plots, interactions and dungeons around the arrest of Xueying's parents, Qingshi's apprenticeship, and Fighting the Scimitar Alliance, striving to restore a lively game experience to players.


The mobile game


In addition, the game's character strength improvement also highly restores the extraordinary path in the original work. Players need to face various challenges and constantly break through realms and improve their own strength - even the title of each realm is unified with the novel.


The mobile game



"Snow Eagle Lord" mobile game also provides many open gameplay, such as interactive gameplay, friendship system, etc. When players engage in some events in the game, they will trigger some easter eggs or adventures. This open and free gameplay will appear greatly in this product, which is different from products of the same theme.


In addition, the team has also made great breakthroughs in technology, including weather changes. For example, where players make dungeons during the day, it will also turn into night or rain or snowy weather. There are also physical collisions, physical interactions and mechanics transmissions, and players will have a shocking sense of blow when PKing.


"Snow Eagle Lord" mobile game will be more linked with animation in the future and will continue to expand overseas markets





Finally, the team also revealed that the subsequent second season of "Snow Eagle Lord" anime will also have more linkages with mobile games, and will be linked in a very special form. This part is worth looking forward to. In addition, the "Snow Eagle Lord" mobile game will be considered to be launched in more countries in the future.


Overall, "Snow Eagle Lord" has its own mobile game skills, short video social gameplay, NPC special dialects, and other contents that come from the original setting but are not limited to the original. It has delivered its own answer in the current MMO mobile game market, which is full of red seas. As a Snow Eagle player, he is lucky. Compared with the traditional fantasy MMO leveling game mode of killing monsters and exploding equipment, players of "Snow Eagle Lord" will experience many new gameplay, which is believed to bring more thinking and upgrades to the market.

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