"Ten years, million visitors?" "What's the good looking factory?" "Why are so many people invited to visit the factory?" Do you have such questions?
In the past decade, "transparent factories" have blossomed everywhere. The spacious workshop as spacious as a dome, with only a handful of workers, the assembly line is exhibited like works of art, which is probably the "standard configuration" of a transparent factory. It is hard to imagine that Chinese factories are so "involved". From competing for production speed and construction scale, to competing for production quality, "high-end" technology, and then to displaying it to everyone at a glance. The phenomenon-level "transparent factory" has become a "broken wall" consumer communication method.
Transparency is a kind of confidence and a kind of responsibility
Tongcheng Beijian transparent factory located in the Jinwan District of Zhuhai. It is one of the world's advanced and strict quality control dietary nutrition supplement production bases. It is the first to open to the public in the industry. It was rated as a national AAAA-level tourist area in 2018 and has received more than 1.1 million visitors so far. It can be said to be the "top star" of a transparent factory.
Why should we open a "transparent factory"? At present,
VDS (dietary nutritional supplement) products have been widely accepted and even begun to be sought after by "young people", but this was not the case more than ten years ago. This industry survives in the cracks and grows resiliently with the controversy and negative impacts brought by "health products".
Tonsen Beijian Chairman Liang Yunchao At the opening ceremony of the transparent factory in 2012, he delivered a speech entitled "Industry on the tip of the tongue, Enterprise on the tip of the knife": "Tonsen Beijian believes that integrity is more important than cleverness! I hope to disclose the raw materials and production process in a transparent way, so that 'sunshine' can supervise and test the product quality of Tongcheng Beijian, so that consumers can see it as real."
"Fancy inner volume ”
Tonchen Beijian transparent factory, glass walls and glass plank roads can be seen everywhere. The raw materials such as European lingonberry , French grape seeds, Brazilian green propolis , Icelandic fish oil, etc. from 23 countries and regions around the world are clearly visible at a glance. From the raw materials
warehouse to the production line, from the production link to the laboratory testing, the process is clearly visible.
In order to make it clear for consumers, Tongcheng Beijian has published the list of suppliers of its main domestic and foreign raw materials in the transparent factory exhibition hall and created a "global raw material traceability system". In order to ensure the safety and high quality of the products produced, Tongcheng Beijian Transparent Factory has introduced more than 10 countries and more than 150 advanced equipment, innovatively established an industry-wide continuous solid preparation intelligent production line, and formulated a number of testing projects that are stricter than national standards to strictly control the entry and exit of the finished product. All raw materials, auxiliary materials, packaging materials, finished products, etc. must be inspected before they can be put into use or sold out of the factory. Its high-standard testing center has fully met or even exceeded the international accreditation standard of ISO17025 laboratory, and has been recognized by CNAS. The reports issued are mutually recognized in 41 countries and 55 authoritative institutions.
In addition, Tongcheng Beijian also built a nutrition exploration museum that integrates experiential interactions such as nutrition science popularization, health testing, and amusement sharing. Relying on multimedia technologies such as sound, light, and electricity, it combines education and entertainment to convey nutrition and health knowledge to the public.
In 2021, after the intelligent Phase 4 factory was officially put into production, the annual production capacity of the transparent factory will reach 15 billion tablets, 6.6 billion soft capsules, 720 million hard capsules, 500 million bags of powder bags, and 55 million cans of powder cans; in August 2022, Tongcheng Beijian's "Transparent Factory" received the GMP certificate issued by the Australian Drug Administration (TGA) and obtained the highest A1 level.
Since the proposal of the "transparent factory", Tongcheng Beijian's "involved" of himself has never stopped.
From enterprise volume to industry, from "transparent production" volume to " technology innovation "
Many tourists who have visited transparent factories have a common question: Are you not afraid of plagiarism for peers when you are so open and transparent? This is exactly the original intention of establishing the Tongcheng Beijian transparent factory: to break the barriers between them and consumers, drive industry transparency, and reshape the public's trust in the industry.
Tongcheng Beijian believes that "if the entire industry can raise its standards because of our openness and transparency, this is the value to the industry." The pursuit of peer companies will also force themselves to continuously improve and improve.
Chairman Liang Yunchao has formulated the company's "eight quality control concepts" and strictly control product quality. "National standards and regulations are only the lowest requirements and bottom line, and must fully surpass the national standards"; "The red line of violations must not be touched, thought, or luck-taking, and it is a crime to think about it"; "The industry on the tip of the tongue is the enterprise on the tip of the knife, always holding a knife on the head, walking on thin ice every day, and not daring to relax at all"; "Quality issues are ultimately the problem of the enterprise's 'character'. People are doing it, and they always have a sense of awe for every life"; "Sacrificing or increasing quality risks with any high-sounding reasons is not just a hooligan, but a hooligan"; "Products that your children, family and friends dare not eat must not be produced, and must not leave the factory."
Not only that, this "top factory" has gradually realized continuous production, automation of production, material networking, process informatization, electronic recording, real-time inspection, remote equipment, unmanned work, work and personalized product, proposed "strengthening technology transformation" to lead the industry to "scientific and technological innovation". By continuously creating a different product strength and technological competitiveness advantages of Tongcheng Beijian, empowering the technological content of the VDS industry and bringing incremental value to the VDS industry.
Under the grand strategy of "scientific nutrition", in 2021, Tongcheng Beijian invested more than 10 million yuan in five years and independently built the first fully automatic online dry blood spot detection center in a transparent factory. It developed the first personalized vitamin production equipment equipped with core algorithms. It has joined hands with global scientific research institutions and more than 100 experts in medical, nutrition and other fields. Through in-depth cooperation between hospitals, it has established databases, evaluation systems and algorithm models to carry out research on dry blood spot vitamins, minerals and trace elements and other testing projects, and released the first personalized vitamin concept product in China.
Like the hundred-ton seal of integrity standing at the door of a transparent factory, Tongcheng Beijian has been transparent for ten years and is resounding.
brand is the "character" of the enterprise. Tongcheng Beijian Transparent Factory has practiced the corporate character of "integrity is more important than intelligence" for ten years. They produce global high-quality nutritional products for their customers, but for their family and friends. They have proved with facts that as long as Chinese companies can break the wall with sincerity and fulfill their promises with actions, they can provide greater room for upward development for the industry and the market. This is also the greatest inspiration that "transparency" brings to China's dietary nutrition supplement industry.
As actor Duan Yihong said in the tenth anniversary attitude film of Tongcheng Beijian Transparent Factory: "To break a tangible wall, you must use force, to break an invisible wall, and to be attentive. Those who break the wall need more honesty. Instead of being smart, it is better to be transparent and exchange confidence with sincerity."
