On October 29, 2020, sports lifestyle brand lululemon opened a new store on Tianjie, Beicheng, Chongqing. This is the second store opened locally by the brand after Chongqing Vientiane City Store, and it is also the 39th store in mainland China. The new store will serve as a brand's new community center in the Tianjie area of Beicheng, Chongqing, injecting the hot sweat lifestyle advocated by lululemon into this lively city of mountains and rivers. In the late autumn when the temperature is getting colder, use hot sweat to connect each other and meet a better self.
lululemon Chongqing Beicheng Tianjie store is located on the first floor of Beicheng Tianjie, a large comprehensive shopping center. The open store entrance is like spreading arms to welcome guests from afar. The facade background design adopts a unique perforated backlit black dot technology, which not only releases personality but also shows the technological performance behind the products that Lululemon is proud of. The basic wood elements that come into view when entering the store continue the brand's always fresh and natural style, conveying the healthy and positive attitude towards life advocated by lululemon.
In addition, the transparent glass partitions used inside the store allow customers to immerse themselves in a relaxed and comfortable shopping atmosphere in a more transparent environment. The new store design aims to create a distinctive space that integrates brand characteristics and local style. The design inspiration for the "THE SWEAT LIFE" lighting art installation in the store is inspired by the Chongqing landmark building Dongshuimen Bridge , expressing the brand's hot sweat lifestyle advocated and also indicates that the new store will work with community members to build a bridge to a positive and healthy hot sweat life.
To celebrate the official opening of the lululemon Chongqing Beicheng Tianjie store, the brand held a theme party of "Hot Sweat Chongqing, Living Out Possible" on the opening day on October 29. At the event, lululemon and community partner Gymcare Viva brought fighting aerobic experience courses to community members, ignite the body with the rhythm of music, enjoy the fun collision of hot sweat, and release potential in the selfless dedication. In addition, the brand also specially invited store ambassadors Wang Dasheng, Chloe and Ding Ding to set up an energy yoga course with the theme of "Meet the Ambassador", which integrates Universe, Pilates and Ashtanga, allowing participants to unlock their physical and mental potential from different levels and angles. Sweat with lululemon in this late autumn season and explore the infinite surprises and possibilities of life!
Source: Upstream News Gathering the power of upward
