October Dapu , colorful, yellow grapefruit, green passion fruit, and green ceramics... form a picture of rural revitalization with prosperous industries.
Talents will prosper, and rural revitalization will prosper, and talent is the key. In recent years, Dapu has placed talent revitalization in an important position in rural revitalization. Through various forms such as strengthening guidance, building platforms, and focusing on internal training, it has continuously promoted "talents to go to the countryside, cadres return to their hometowns, and capable people return to their hometowns", and expanded the "reservoir" of rural talents, providing strong talent support for comprehensively promoting rural revitalization and accelerating the modernization of agriculture and rural areas.
Now, on this 2467 square kilometers of red land, grassroots cadres, agricultural entrepreneurs, new farmers, and members of the Fu Village work team stationed in town Bang Town are gathering into the surging power of rural revitalization. A Dapu, with talents, strong industries, rich farmers and beautiful villages, is coming to us.
Strengthening guidance
More and more talents return to their hometown to start businesses
"Fruits can be picked at the end of the year, and this year it is expected to produce 300,000 kilograms of fruits, with an output value of nearly 2 million yuan." Walking into Jiuzhaili Village, Baihou Town, in the continuous rolling mountains in the distance, rows of wo tangerine trees are full of fruits. Yang Shuhang is the owner of this orchard and is also a "local expert" in Dapu. In 2017, he responded to the government's call, resolutely resigned from his iron job, returned from Dongguan to start a business, and established Meizhou Jinghang Ecological Farm Technology Development Co., Ltd.
htmlIn 2005, Yang Shuhang opened the mountain to plant fruits, and planted seedless wool oranges in an area of 280 mu, which radiated and driven the planting of 30 surrounding farmers and solved the employment of more than 30 local laborers. The "Yuan Tiantian" brand wool oranges produced by his company were sold to the Pearl River Delta, and the barren mountains became a "grape pot".
5, Yang Shuhang opened mountains to plant fruits, and the area of planting seedless tangerines reached 280 mu. Photo by Wei Liwen
In Lianfeng Village, Dadong Town, 30 kilometers away, the once abandoned land is now full of vitality and the fruity smell is fragrant.
In 2021, the Fu Village Working Team stationed in Bang Town, Dadong Town introduced the "Qinmi No. 9" passion fruit variety from Guangxi, and jointly built a passion fruit base with the "two committees" cadres of the village.
"With the help of assistance, we also hope that the village can develop good industries, integrate with culture and tourism, and promote the prosperity of rural industries." said Lin Jianghe, head of the passion fruit base and a cadre of the "two committees" of Lianfeng Village.
Relying on talent and developing characteristic industries is one of the exploration paths for Dapu to comprehensively promote rural revitalization.
Dapu is located in a mountainous area, a county with a large human resources export and a place with shortage of talents. According to statistics, there are currently 1,852 practical talents in Dapu villages and 109 are included in the expert database. This number is far from enough compared with the current number of talents required by Da Po in promoting rural revitalization.
How to solve the talent problem is an unavoidable problem in Dapu's implementation of the rural revitalization strategy.
"We must cultivate talents and introduce them into the overall economic and social development of Dapu County , implement more active and effective talent policies, attract a group of professional and technical talents in agriculture, ceramics and other fields, and continuously promote the construction of the Dapu talent team to make new breakthroughs." On May 18 this year, Dapu County Party Secretary Huang Zengguo emphasized at the county party committee standing committee (expanded) meeting.
Dapu knows that talents are crucial to whether a region can develop well and whether a career can be done well. Focusing on the "key quantity" of talents, the first method given by Dapu is to solve the problem.
"By recruiting outstanding university graduates, comprehensively implementing the selected students to work in the village, vigorously introducing urgently needed talents, and implementing the "Three Supports and One Help" plan , guide talents to flow to the grassroots level." A relevant person in charge of the Organization Department of the Dapu County Party Committee introduced.
Last year, a total of 208 township civil servants were recruited, 91 college students in " three support one assistance " and 48 rural revitalization volunteers for college students in Guangdong. 22 selected students were selected to work in the villages, and nearly 80% of the talents were enriched at the grassroots level of towns and villages; 58 urgently needed talents such as agriculture, health, education, and new materials manufacturing were introduced; 14 "financial village officials" and 58 "science and science and technology commissioners" were actively selected from universities, enterprises, institutions, scientific research institutes and the society.
A set of data shows that the solution to "telling" through multiple channels has begun to show results.At present, more and more talents are actively participating in the main battlefield of rural revitalization, providing a continuous stream of talent momentum for Dapu to accelerate its revitalization and development.
While working hard on the word "recruitment", recently, Dapu has focused its talent work on the implementation of policies.
On July 21 this year, Meizhou held a policy press conference on the "16 Measures for Revitalization of Talents" and "Qingmei Plan", providing more powerful policy support for the flow of talents to the grassroots level and adding new impetus to the construction of rural talent in Dapu.
seized the policy opportunities. In August, the Organization Department of the Dapu County Party Committee organized organs at all levels to carry out a series of publicity activities for the "Talent Policy Promotion Month" across the county, promoting talent policies to young people, enterprises (parks), rural areas (communities), and the Internet, and attracting more young people to come back to Pu.
build platform
Rural revitalization talent station achieve full coverage
"After the station was built, many college students have come to consult the Qingmei Plan for this talent policy." Lan Lu, a staff member of the rural revitalization talent station in Dapu County, introduced that the station's "one-stop" service window has dedicated personnel to connect with talents, interpret policies, collect needs and handle subsidy declarations.
gathers talents through services and promotes development through talents. On July 1 this year, the unveiling ceremony of the rural revitalization talent station in Dapu County and the awarding ceremony of the rural revitalization talent station in various towns was held, marking the county's successful construction of a new platform in flexible introduction of talents, cultivating local talents, and promoting industry-university-research cooperation. How to build a good platform in
? Tai Po adapts to local conditions and focuses on the key tasks in various places, and makes a fuss about the word "special".

Dapu County Rural Revitalization Talent Station is equipped with full-time staff to be responsible for talent work. Photo by Wei Liwen
Entering the Dapu County Rural Revitalization Talent Station located in the Dapu County Miyou Provincial Modern Agricultural Industrial Park, the complete equipment and complete functions are eye-catching. In the station, there are all functional areas such as comprehensive offices, multi-functional conference rooms, information release rooms, talent think tank rooms, project negotiation rooms, talent training rooms, academic exchange rooms, technology research and development rooms, and training bases. In terms of decoration, the "pemon" element is particularly conspicuous.
"Miyou is the leading agricultural industry in Dapu. We chose the site in the Miyou Provincial Modern Agricultural Industrial Park in Dapu County. We also want to make full use of the existing conditions of the industrial park to serve talents and industrial development." Lan Lu said.
In Gaopi Town , which is famous for its ceramic industry, the rural revitalization talent station is dotted with the blue "porcelain" elements; Yinjiang Town Rural revitalization talent station is focused on combining the town's golden needle vegetable industry...
In June this year, one county-level and 14 town-level rural revitalization talent stations in Dapu were all completed and put into use, and one stop and one feature has become a living signboard for rural revitalization talent stations in various places in Dapu. The
platform has been built, the key is how to use it. "Focus on the development of rural industries to vigorously introduce talents, focus on promoting farmers' wealth and strengthening talent cultivation, focus on building beautiful villages to promote talent gathering, focus on participating in counterpart assistance to carry out talent exchanges, focus on improving guarantee capabilities and optimize talent services." Dapu divides it into five major focus on the functional positioning of the rural revitalization talent station. How does
play a role? Taking focusing on promoting farmers' wealth and strengthening talent cultivation as an example, the station has jointly carried out normalized systematic skills training with technical colleges, agricultural research institutes, industry commerce associations and other institutions around improving farmers' ability to get rich.
communicates with experts, enterprises, new farmers, and arranges venues and other work. All full-time staff of the station are responsible for the responsibility of the station. Business owners or farmers who need to improve their skills only need to sign up to participate in the training.
"There was no training class before, and everything was exploring by yourself. Now it's much better. With the training and guidance of teachers, you can focus your energy on the key points." Huang De, 38, is from Chayang Town, Dapu County. Last year, he returned home from another place to start a business, raising chickens and growing grapefruits. Due to lack of experience, he could not find the direction of development, which was very distressed.
After learning from a friend that the rural revitalization talent station in Dapu County had carried out agricultural skills training, Huang De decisively signed up."The experience is very good. In class, a teacher specially answered questions and taught me how to make short videos, which gave me more confidence in managing my agricultural career." Huang De clicked on the short video and happily showed the reporter his learning results.
sincere service is really in place, so talents are naturally willing to come. With the help of the Rural Revitalization Talent Station, Dapu has held 32 activities such as skills training, talent salons, project negotiations, and online recruitment, with 76 companies entering the market and more than 2,000 people reaching employment intentions. At the same time, we actively support young talents to return to their hometowns to start businesses, and promote local agricultural financial institutions to provide regular financial services at the station. We have provided interest subsidies for entrepreneurial guarantee loans to 210 outstanding talents and issued more than 10 million yuan in entrepreneurial guarantee loans.
focuses on internal cultivation
talent cultivation model has reached a new level
"There is the porcelain capital Jingdezhen in the north and the Baiyu City in Gaobi in the south." Dapu porcelain flourished in the early Yuan Dynasty and flourished in the Ming and Qing Dynasties, and is famous all over the world for its "white as jade, thin as paper, bright as mirror, and sound as chime".
Through the long history, Dapu traditional ceramic industry is following the development of the times and moving towards the path of upholding integrity and innovation.
In the production plant of Guangdong Baofeng Ceramics Technology Development Co., Ltd., the sound of various machines running is endless. Technical workers are busy on the production line, selecting mud, making blanks, repairing blanks, painting, glazing...

The development of the Dapu ceramic industry is ushering in more and more young faces. Photo by Wei Liwen
In front of the ceramic printing machine, technical worker Chen Guiying was skillfully operating the machine. With a "pop", the exquisite patterns were printed on the blank. "I came here to work two years ago and could not only find a job at home, but also learn a technology."
There have been many more people who have devoted themselves to the ceramic industry like Chen Guiying in recent years. Ceramics are the leading and characteristic industries of Gaopi Town, Guangde Town, and Taoyuan Town, and carry the hope of rural revitalization.
On the one hand, the iterative and upgrading of the traditional ceramic industry requires more professional and technical talents to support it. On the other hand, the talent problem is precisely the bottleneck that Dapu encountered in promoting the transformation of the ceramic industry.
"For township enterprises , lack of talent is a major problem." Qiu Hansong, design director of Guangdong Changlong Ceramics Co., Ltd., was deeply touched by this. "Taoyuan Town is remote in geographical location and has relatively backward economy. It is difficult to attract and retain talents, and talents within the countryside have also flowed out." How to attract and cultivate talents in the ceramic industry has become a key topic that Dapu has been thinking about in recent years. In the process of attracting and training, Dapu realized that external attracting can only solve the urgent problem, and internal training is the fundamental way to solve the problem.
In fact, Dapu County has already begun to cultivate local ceramic talents. In 2014, Dapu County issued the "Work Plan for Strengthening Ceramic Technology Training to Promote the Development of the Ceramic Industry". Relying on existing educational resources, it actively carried out non-educational training such as ceramic craft training, ceramic art training, skilled talent training and safety production training; it used the media role of the Dapu County Ceramic Industry Association and Meizhou Arts and Crafts Association to organize technicians between ceramic enterprises to communicate with each other and further strengthen talent training.
: Among enterprises, talent cultivation has also received unprecedented attention. For example, as a master of arts and crafts in Meizhou, Qiu Hansong did his best to set up a talent studio to teach new technologies and new concepts through the old model of leading new ones. "There are currently 12 people in the team, with an average age of thirty or forty years old. They have become the new force of the company."
On October 15, 2021, Dapu County signed a strategic cooperation agreement with Jiaying College and Shenzhen Wandefu Crafts Co., Ltd. to jointly build the "Jiaying College Ceramics Industry College" . The government, school and enterprise have deepened cooperation, and are committed to cultivating high-level professional and technical professionals in the ceramic industry, promoting the transfer and transformation of scientific and technological achievements, and promoting the adjustment and upgrading of Dapu County's industrial structure.
From "old to new" to professional education, the methods of talent cultivation are changing, and the talent difficulties in the ceramic industry have also been effectively improved.
Nowadays, when entering the Dapu Ceramics Cultural and Creative Industrial Park, many young faces from the post-80s and 90s have appeared in the companies such as Fuda and Yifeng Park. They may promote products in the exhibition hall, learn blue and white porcelain painting from their masters, or package finished products in the workshop... "
These "new waves" gathered in Dapu are constantly injecting fresh blood into the development of the ceramic industry and becoming the life of Dapu to promote the revitalization of rural talents. Movement microcosm.
"Next, we will closely combine rural revitalization, implement skilled talent training plans and high-quality farmers' training plans, explore the establishment of a talent training model of "school (college) and local cooperation" and "school (college) and enterprise cooperation", and lay out the construction of on-site teaching practice points and skill training bases. At the same time, relying on the rural revitalization talent stations at the county and town levels, give full play to the advantages of online education resources and the energy of the work team stationed in the town to help towns and villages, cultivate and serve all kinds of local talents in the entire chain, and improve the quality and quantity of rural talents. "A relevant person in charge of the Organization Department of Dapu County Party Committee said.
■Related
Dapu carried out "four-in" talent policy publicity and implementation activities
In order to thoroughly implement the spirit of Meizhou City "16 Articles on Talent Revitalization" and "Green Plum Plan" documents, and further expand the social awareness and influence of talent policies, recently, organs at all levels in Dapu County have carried out talent policy publicity and implementation activities across the county, promoting talent policies into young people, enterprises (parks), rural areas (communities), and the Internet.
Green Plum Plans to further improve the awareness of the "Green Plum Plan" among the young people and attract more young talents to return. Meilaimei development, the Talent Office of the Dapu County Party Committee, in conjunction with the county’s Human Resources and Social Security Bureau and the County Youth League Committee organized two special lectures with the theme of “Gathering Youth Strength to Talk about the Development of Hometown”, and promoted preferential policies to more than 290 college students returning home, serving grassroots volunteers, and local entrepreneurial outstanding youths. At the same time, the National University of Pu’s nationality was selected as the liaison officer of Dapu’s talent attraction, and 11 liaison officers from Macau City University, Guangzhou University and other colleges have been recruited to promote the normalization of policy publicity and liaison mechanisms.
into enterprises (park)
In order to better support enterprises to recruit talents, the County Party Committee Talent Office took the lead in establishing an enterprise policy publicity group with the County Science, Industry and Commerce Bureau and Industrial Park Management Committee, and selected staff to specialize in Fuda Ceramics and Hongxiangrui Materials Key enterprises of key industries such as Technology Co., Ltd. carry out publicity for entering enterprises, and send the list of preferential policies to the person in charge of the enterprise to understand the difficulties and problems of the enterprise. At the same time, a special publicity meeting was held in the Guangzhou Haizhu (Dapu) Industrial Transfer Industrial Park, where enterprises are relatively concentrated, to explain policies to the person in charge of the enterprise and personnel workers, encourage enterprises to make good use of preferential measures, and attract more outstanding young talents.
into rural (community)
In order to improve the publicity effect of the policy among the masses, combined with the "Tuesday Village Station", town and village cadres were organized to go to villages and households to carry out "one-to-one" policy explanations, distributed more than 800 publicity materials, and posted more than 150 posters on prominent locations such as village (community) main roads and public notice boards, and in the relatively densely populated Huliao held two special lectures to explain doubts and doubts to more than 100 young students and parents. At the same time, the electronic large screens of each member unit were used to scroll the main content of the "Qingmei Plan" to increase the density and breadth of policy publicity.
into the Internet
posted more than 20 policy interpretations and activity reports on government websites and public accounts with great influence such as "Hakka Shangri-La", "Da Pu Release", and "Da Pu Youth", with a statistical reading volume of more than 24,000 people, effectively opening up the "last mile" of policies to talents and enterprises.
[Source] Southern Daily·Da Pu Windows
[South Daily reporter] Wei Liwen
[Correspondent] Yu Hao Luo Wenyan
【Author】 Wei Liwen
【Source】 Southern Media Group Southern+Client