Taishan Mountain, with its majestic, strong and profound figure, and its long-standing and profound culture, demonstrates the graceful demeanor of the ancient Chinese civilization tolerate the world and the steady and resolute leadership style. From the legend of Pangu opening the mountain to the prosperity of Dawenkou culture, from the fire of the seventy-two tribe leaders in ancient times to worship the heaven and earth, to the sacrifices of emperors and emperors of all dynasties, from Confucius' expression of climbing Mount Tai to the immortal masterpieces of literati and poets since the Han and Tang dynasties, from the great officials to the folk fragrance clubs for sacrifices and praying for blessings, Mount Tai culture has been continuously accumulated for five thousand years and has become an important part of Qilu culture and even Chinese culture. 
. The spiritual connotation and value of Mount Tai culture
Mount Tai integrates five thousand years of Chinese culture. It has always been regarded as a symbol of the stability of the world, the consolidation of the regime, the prosperity of the country, and the unity of the nation. It is a symbol of the civilization and belief of the Chinese nation, "a partial microcosm of the history of Chinese culture" (Guo Moruo's words).
Mount Tai is at the core of the birthplace of the Chinese civilization circle. In the vast space, from the coast of the East China Sea to the west and from the Yellow River to the east, Mount Tai is geographically located at a key node of plains, rivers and oceans. As the famous scholar Mr. Ji Xianlin said: "Shan Tai is one of the main birthplaces of Chinese culture. If you want to promote Chinese culture, you must first promote Mount Tai culture."
Taishan culture is connected with Confucian culture. Tai'an, Qufu, Taishan and Confucius live in a common cultural space, and is the cradle of the Chinese nation's civilization. From the central axis of Mount Tai, through the central axis of Tai'an city, pass through the ancient post road, pass through Yunting Mountain, cross the ancient stone bridge of Dawenhe, and reach the Shaohao Mausoleum of Qufu, it is basically on the main line between the north and the south. Emperors and emperors of all dynasties had to pass through this road to worship from Mount Tai. It can be said that it is a road to worship. The so-called inner sage and outer kings advocated by Confucianism have become the representative of its objects, which can be said to be a perfect combination of "Story of Mount Tai, Confucius in the Mountains, Confucius, and Mount Tai among the People".
Mount Tai culture is rich in content, profound in depth, and has a wide range of contents. Its content includes the culture of emperors and Fengshan, the culture of praying for blessings by ordinary people, the folk culture of Shigandang's house to ensure safety, the religious culture of one mountain and three religions, stone carving culture, ancient architectural culture, etc. In the regional space, there are Dawenkou culture, Fushou Tao culture, Water Margin culture, Dayu's legend of flood control, "He" culture, etc. The Taishan culture has a profound and extensive influence. Taishan Dongyue Temple has been built all over the country, Southeast Asia, Japan, South Korea and other places. There are 26 well-preserved ancient buildings in Mount Tai and more than 3,000 cliff carvings. Historical celebrities, literati and poets have left behind many immortal works. Du Fu's "will be on the top of the mountain and overlooking all the mountains", Li Bai's "A long roar in the sky, the breeze comes from thousands of miles" and so on. The relics of Jingshiyu of the Northern Dynasty, Tianzhao Hall of the Song Dynasty, Taishan Academy and other cultural relics are as brilliant as the galaxy. All of these are the specific manifestations or carriers of Mount Tai culture and are branches of Mount Tai culture.
The connotation of Mount Tai culture can be summarized as "Safety and peace of the country". "Catholic Pacific" is a summary of the country and the feelings of the country. It began with the primitive tribes worshiping and awe of natural mountains and rivers. The ancestors worshipped Mount Tai to seek peace in the world and reproduced by the descendants, and gradually formed a group's common psychological identity, common memory and value orientation, which evolved into a common behavioral habit. "Shan Tai is closely related to the formation of Chinese emotions and national psychology, and can be regarded as the crystallization of the Chinese nation's psychology and an excellent representative of national culture." (Yang Xinyu). The rulers adapted to the people's psychology, and emperors of all dynasties passed the national level of feudal sacrifices to seek "peace in the world and eternal stability in the country." "People's peace" is the safe culture of the common people, and the people's yearning and pursuit for a happy and safe and beautiful life. The Tai'an County Chronicles says, "The poor seek wealth, the sick seek peace, the farmer seeks the year, the merchant seeks the rest, the living seeks the year, and the children seeks the year, and the children seeks the heir." The people are specifically manifested in worshiping Bixia Yuanjun, making wishes and fulfilling wishes. I pray that Shi Gan will defend the house and ward off evil spirits. "The country is peaceful and peaceful" is essentially the family and country feelings, humanistic feelings, and world feelings of "the country seeks peace and happiness".
Taishan culture characteristics are summarized into the following points:
First, it is the demeanor that is tolerant of the world and is the embodiment of the humanistic spirit of the Chinese nation. The three religions of Mount Tai culture, Confucianism, Buddhism and Taoism coexist and blend with each other. Mount Tai has a coexistence of culture, history and humanities, and is harmonious.The "fusion of emotions and scenes" between culture and nature reflects the "harmony but difference" spirit of respecting nature and the "harmony but difference" spirit of diversity and unity. The unity and unity of "Standard Mount Tai means peace in the world" and "stable as Mount Tai" are in line with the humanistic spirit of integration and harmony in the Chinese nation.
The second is a long-standing and eclectic mind, which is an embodiment of the openness of Chinese culture . The Taishan culture covers the integration of the wisdom of ancient ancestors, the light of Dawenkou civilization, the writing of books by literati and patriots, religious culture to the achievements of modern civilization, and is compatible with all things and embraces all rivers. It is a cultural treasure house of the Chinese nation.
Third, Taishan culture's enterprising spirit of striving for progress and self-improvement is a reflection of China's strength. The majestic momentum of Mount Tai shows the power of masculinity. The legend of Taishan Porter, this intangible cultural heritage project, reflects the willpower of "nothing is difficult in the world, as long as you are willing to climb", the vitality of "a green pine on the top of Taishan", etc., which can be said to reflect this spirit of self-improvement and tenacious character.
Fourth, it has the contemporary nature that keeps pace with the times and is China's spiritual home. The Taishan culture has been passed down for five thousand years, without the cultural phenomenon of periods and continuous development, and has the characteristics of the times and history. It has been constantly changing and developing with the passage of time and innovation.
5: Taishan culture is the mainstream value and one of the important pillars of the Chinese spirit. The core of Taishan culture "national peace and stability" coincides with the theme of the times of the Chinese dream. The custom of Shigandang embodies the spirit of responsibility to establish a heart for the world and the people, and highlights its responsibilities and responsibilities to the people.
6 is a cultural endowment that shows its independence and uniqueness. The irreplaceable uniqueness of Mount Tai culture reflects distinct independence and incomparable nature. Because different groups of people have carried out unique cultural creations in the natural environment and living space of Mount Tai, forming the basis of their independence and uniqueness.
To sum up, Mount Tai has become a microcosm of the Chinese nation, Mount Tai has become a concrete metaphor for the "stability and stability" of Chinese language; Mount Tai culture has become a common value orientation for the Chinese nation's family and country feelings, and Mount Tai has also become a carrier of the spiritual consciousness of the Chinese nation. Mount Tai culture not only has the regional cultural characteristics of Mount Tai, but also has the cultural commonality of Chinese civilization. It is the common cultural value at the level of the whole nation and at the national strategic level. Like Confucian culture and Qilu culture, it is the core of the excellent traditional culture of the Chinese nation and the soul gathered by the culture of the Chinese nation.
As an important part of Chinese culture, promoting the prosperity and development of contemporary Taishan culture also has important contemporary value.
First of all, promoting the prosperity and development of contemporary Taishan culture is an inevitable requirement for promoting the cultural rejuvenation of the Chinese nation. The 18th National Congress of the Communist Party of China pointed out that culture is the blood of the nation and the spiritual home of the people. To build a moderately prosperous society in all respects and realize the great rejuvenation of the Chinese nation, we must promote the great development and prosperity of socialist culture and strive to provide spiritual impetus for the great rejuvenation of the Chinese nation. As an important part of national culture, Mount Tai culture is the connotation of "peace of the country and peace of the people" and its characteristics of self-improvement, inclusiveness and openness, integration and harmony, pioneering and innovative are important excellent qualities that need to be carried forward and inherited and innovative in promoting national cultural rejuvenation. Therefore, the prosperity and development of Mount Tai culture is of great significance to deepening and enhancing the connotation of the Chinese nation’s culture, refining and aggregating the excellent characteristics of national culture, and promoting the rejuvenation of national culture.
Secondly, promoting the prosperity and development of contemporary Taishan culture is an objective need to promote socialist cultural construction and enhance cultural soft power. General Secretary Xi Jinping pointed out that China's excellent traditional culture is the outstanding advantage of the Chinese nation and our deepest cultural soft power. Cultural soft power is an important part of the comprehensive competitiveness of a country, region, and city. As an important part of the culture of the Chinese nation, Mount Tai culture contains the climbing will of "will be as strong as Mount Tai" and the value orientation of "stable as Mount Tai" (Zhou Ying's words). It is the carrier of Chinese spiritual culture and an important resource to promote Chinese culture and Chinese spirit to the world.Developing and promoting the good Taishan culture and better serving the construction of socialist culture will promote the wider recognition of Taishan culture and play a more active role in enhancing the soft power of the country and nation.
Third, promoting the prosperity and development of contemporary Taishan culture is the only way to build an economic and cultural city. Under the background of the current economic development entering a new normal, prospering and developing cultural undertakings and strengthening and developing cultural industries are important goals and directions for a place to promote economic development and cultural construction. Mount Tai has rich cultural resources and tourism resources, numerous cultural heritages, and obvious natural ecological advantages. It has incomparable advantages in promoting the development of the cultural industry. Especially in recent years, the Tai'an Municipal Party Committee and Municipal Government have attached great importance to cultural construction and specifically proposed the "cultural development city" strategy. Comrade Li Hongfeng, Secretary of the Municipal Party Committee, proposed at the 10th Party Congress of the city that "transforming the economic development model is the only way to build an economic and cultural city." To accelerate the transformation of Taishan cultural resources into cultural productivity, a number of new cultural industry projects have been launched in the city, and the city's cultural industry has achieved rapid development. But overall, Tai'an's cultural industry still has huge potential and room for development. Recently, Tai'an has actively integrated into the "Belt and Road" and built a cultural tourism node city, which will bring new historic opportunities to the promotion and dissemination of Taishan culture and the development of Tai'an's cultural tourism industry. Deeply exploring and developing the connotation of Taishan culture and promoting the protection and utilization of Taishan cultural resources will provide impetus for the great development and accelerated development of Taishan culture and Tai'an service industry, and will promote the transformation of Taishan cultural resources into cultural productivity, and will play an important leading role in promoting the construction of cultural Tai'an and civilized Tai'an. 2. The current situation of Taishan culture
Culture is the soul of a city. Mount Tai has a long history and profound cultural heritage. The Dawenkou Cultural Site, Mount Chulai, Great Wall, Lianhua Mountain, Dongping Water Margin and other cultural resources are rich in Tai'an. Currently, there are 405 intangible cultural heritages and 417 cultural relics protection units in the city. The protection and utilization of Mount Tai culture is of strategic significance to Tai'an City. The Tai'an Municipal Party Committee and Municipal Government have always attached great importance to the construction of Taishan culture, especially put forward the overall idea of "promoting the people and strengthening the city and building a happy Tai'an", and Taishan culture has developed rapidly.
. Tai'an culture construction has invested heavily. During the 12th Five-Year Plan period, 546 million yuan was invested to build the Tai'an Cultural and Art Center, which has become a new landmark of Mount Tai. 835 million yuan was invested to build the Taishan Convention and Exhibition Center. Currently, 10 exhibitions have been held, which has driven the rapid development of the exhibition and exhibition industry and enhanced the cultural taste of Taicheng.
. The cultural industry is making rapid progress. The cultural industry with the main contents of exhibitions, cultural performances, modern media, film and television animation, leisure and entertainment, sports and fitness is also growing rapidly. By the end of 2013, the added value of the city's cultural industry had reached 8.579 billion yuan, and its proportion of GDP had increased to 3.08%. Lead tourism with culture, promote deep integration with each other, forming a cultural circle around the mountains and a cultural production belt along the Dawen River. The entertainment and leisure industry, exhibition industry, printing and publishing industry, and performing arts industry projects around the mountains have shown cluster development. The beginning of creating a city of performing arts in the north has formed three major theaters in the east, middle and west, and several small theaters in the city. There are live performances in the Fengshan Ceremony in the east, Songcheng's eternal love indoor performances in the west, Liu Laogen's big stage live performances in the west, and Taishan Shadow Play Fan Zheng'an Theater, etc., and the audience can reach 6,000 people per day. The cultural heritage along the Dawen River has an underground rift valley, including the Kolai Mountain Hot Spring City, ski resorts, Sun Tribe, Dawenkou Ruins Park, etc., which have become new attractions that interpret Mount Tai culture and Mount Tai story. At present, there is a national cultural industry demonstration base, a provincial cultural industry demonstration park, and 10 provincial cultural industry demonstration bases in the city.
. New breakthroughs have been made in the protection, utilization and development of cultural resources. Productive protection of intangible cultural heritage projects has developed from a single project to an industrial direction.The provincial intangible cultural heritage project Feicheng peach wood carving has developed from a single project to a cluster project. There are a total of 36,000 employees, more than 300 online stores, more than 600 physical stores, and two peach wood markets with an annual output value of 1 billion yuan. It has embarked on a new path of small-scale large-scale industries with companies and individual business owners and leading enterprises driving the development of bases. The Ningyang Cricket Folk Project has unsheathed from traditional folk customs and flew into the sky, integrating capture, domestication, feeding, trading, derivatives, and agency feeding throughout all links. There are 68,000 employees in the county, 6 markets, more than 200 physical stores and online stores, with an annual output value of 800 million yuan. It has successfully registered a national geographical indication, and local traditional cultural elements and symbols have been further strengthened. The output value of Taishan jade carving industry was 714 million yuan, and it won the National Tiangong Award in 2014. Taishan pancakes, Taishan paper-cutting, Taishan clay sculptures, and Taishan traditional banquets have been developed in series. The newly arranged plays of Shandong Bangzi Research Institute have won the Wenhua Awards one after another, and the city has surveyed more than 2,600 intangible cultural heritage resource projects.
4. The protection, development and utilization of Taishan culture has become a new hot spot for mass entrepreneurship. Xintai Meng's bone preparation project is a national intangible cultural heritage project. It has grown from a small pharmacy jointly organized by the two brothers to a specialty specialized hospital covering an area of more than 200 acres, with a construction area of more than a dozen specialized departments and a construction area of 60,000 square meters. Wenyou Bookstore has become the largest private chain bookstore in the province from a small book stall and the first 24-hour bookstore in the province. It has a daily passenger flow of nearly 3,000 people. Currently, there are 33 branches, 77 employees, and an annual turnover of 15.8 million yuan, of which night operating income accounts for about 30% of the total revenue.
5. The city’s folk culture research institutions and community organizations are developing well. The total number of has reached more than 450, with more than 2,000 employees, including 108 art art academies and research institutes, more than 200 cultural research and more than 150 cultural clubs. The Taishan School of Painting has become an important painting school and has a certain popularity and influence at home and abroad.
6. The theme cultural brand of "acting things around you and telling the story of Mount Tai" has developed and formed. has created a number of cultural activity brands with the theme of Mount Tai, including the "Mass Culture and Art Year" and the "Meeting in Mount Tai" series of cultural performances, "Taishan Culture Forum", "Watching Intangible Cultural Heritage", and "Watching Traditional Culture". These brand activities have become the mainstream platform for spreading Mount Tai culture. In addition, the WeChat platform "Mass Culture and Art", "Watching Intangible Cultural Heritage" and so on have been established, which has accelerated the dissemination of Mount Tai culture.
Large-scale song and dance "Taishan Eternal Love"
3. Problems facing Taishan culture development
At present, Taishan culture development is facing a once-in-a-lifetime strategic opportunity period, especially the central government's investment in cultural construction has gradually increased, and a series of preferential policies have been introduced to point out the direction for Taishan culture development. However, in the development of Taishan culture, we also face structural contradictions and problems:
First, the cultural industry structure is single, the industrial chain is short, the characteristic driving force is not obvious, there are few innovative projects, there are little influence, and the competitiveness is not strong.
Second, it is the lack of a long-term strategic plan. Taishan cultural industry has been planned. Taishan Culture has not yet had a long-term strategic plan at the strategic height, which has led to the lack of one main line of multiple cultural projects, forming a situation where there are projects and fewer clusters. Cultural projects are scattered everywhere like pearls, without forming a "necklace". The policy mechanism for the protection, utilization and long-term development of Mount Tai culture still needs to be further systematically improved.
Third, it lacks a metaphysical unified concept. The concept of Mount Tai culture is different. Open the computer and search for Mount Tai culture. You can see several expressions, mostly summarized from the specific form, and lack the concept of a complete system. There are too many branches in Taishan culture research, and they are all alone in academics and have no systematic integration. Researchers of "Taishan Studies" have different opinions on the concept of Taishan culture based on their own professions.
Fourth, there is a lack of "masters" in academic research. There are many scholars in Taishan culture research. The scope of "Taishanology" is broad and there is no academic system. Most folk Taishan culture researchers are retired. They are studying Taishan culture based on a cultural consciousness. The new generation of young people know very little about Taishan culture. Taishan culture research results are relatively few.In this regard, government-led promotion is needed.
5 is the lack of a research radiation center. Taishan culture is profound and profound, reflecting the inclusive characteristics of Taishan culture, and also causing the connotation of Taishan culture, with unclear boundaries in the extension, and many cultural research directions, which are not systematic. The narrow sense of Taishan cultural circle is Tai'an local culture, and the research scope is narrow. The broad sense of Taishan Cultural Circle is that the influence of Taishan culture includes north of the Yangtze River to even Northeast Asia and the Chinese society. There is no research center for Taishan culture formed in this large cultural circle, and its radiation and driving effect on the Chinese cultural circle is not obvious.
6: There are few theme activities with Taishan culture as the core and have weak influence. Taishan Traditional Culture Project, such as Taishan Academy, was once one of the four major academies in history. Tai'an was once the Northern Cultural Study Tour Lecture Center, but with few cultural activities in Taishan, these traditional cultural functions are not restored well.
7 is a lack of a display center that interprets the original ecological culture of Mount Tai. The traditional cultural ecological environment of Mount Tai has been impacted by urbanization and urbanization. The inheritance of original ecological cultural projects and intangible cultural heritage projects has no successor. Many intangible cultural heritage projects are either shelved or hidden in depth, facing the danger of "intergenerational cessation" and urgently need rescue protection.
8 is the lack of masterpieces that reflect Mount Tai culture. has few cultural masterpieces that actively plan and promote creation, lack of "peak" in literary creation, lack of "famous works" in art works, and lack of "blockbusters" in film and television works. This is extremely inconsistent with the historical status and influence of Mount Tai culture.
Large-scale song and dance "Shi Gandang" in "The Eternal Love of Mount Tai"
4. Thoughts and prospects for promoting the construction of Mount Tai culture
00. The construction of Mount Tai culture must rely on Chinese culture and Qilu culture as the background, integrate with Confucian culture, study its commonalities and develop its characteristics. Taishan Culture should make good use of traditional cultural resources, accelerate its transformation on the basis of protection, and achieve its transformation into real productivity through packaging projects and planning projects. Taishan culture protection must have content filling carriers, and the principle of equal importance to protection and utilization should be followed, with projects as support, and platform construction as the focus direction. The construction of Taishan culture should also consider investment in policies and funds.
(I) Make a good overall plan for the development of Taishan culture, strengthen the construction of the talent team, hire well-known domestic research institutions or universities to systematically sort out Taishan culture, gather various elements of Taishan culture, focus on cultural resources such as Taishan culture, Dawenkou culture, and Water Margin culture, and classify and summarize, find out its core system framework, figure out the main line and context, and set out the outline, catalog, content, goals and all the way to the project. For example, at the academic level, the study of Taishan art history, the study of Taishan stone carvings, Taishan music, folk tunes, Taishan folk customs, Taishan Academy research and development, etc. First, conduct a dragnet census on Mount Tai culture, add content of the census, and conduct a comprehensive census from material and cultural heritage and intangible cultural heritage. Based on the census, Taishan culture is repositioned, Taishan culture protection and utilization planning is improved, and cultural resource advantages are transformed into industrial advantages. The second is to hire well-known domestic scholars to form the Taishan Culture Research Association. You can invite well-known scholars like Professor Yang Xin who loves Taishan culture as the president of the Taishan Culture Research Association to form the top-level design of Taishan culture research as soon as possible. Give full play to the respective advantages of universities, research and application, etc., and promote cooperation in production, education, research and application. By gathering advanced concepts of culture, management and academics, we provide a scientific basis for the layout, positioning, projects, protection, and utilization of Taishan culture. The third is to strengthen the construction of Taishan cultural talent team and introduce and cultivate high-quality cultural talents. Improve the incentive and guarantee mechanism for talents, improve and improve talent management, cultivation, introduction and use, and reserve sufficient human resources for the protection and utilization of Taishan culture.
(II) Promote productive protection of traditional cultural resources, vigorously develop cultural industries
Take "double innovation" as a starting point, highlight the exploration, integration and improvement of Taishan's cultural connotation, and transform cultural resources planning and packaging into taste, vision, auditory and other living projects for productive development.Strengthen planning guidance and typical demonstration, focus on the development of key cultural industries such as cultural creativity, film and television production, publishing and distribution, performing arts and entertainment, digital content and animation, and accelerate the development of rural tourism with the characteristics of Tai'an region. All localities are encouraged to continuously launch excellent cultural products and services in light of local cultural characteristics, form a cultural industry development pattern with their own characteristics, and build a number of characteristic cultural industry demonstration zones with distinctive cultural characteristics and outstanding industrial advantages. Adopt and establish cultural makers, promote the organic combination of Taishan cultural elements and modern design, and form a creative design development path with Taishan characteristics. Promote the connection between creative design and modern production, life and consumption needs, expand the mass consumer market, explore personalized customized services, and carry out a series of developments such as cultural creativity and cultural design.
promotes the protection, development and utilization of various cultural resources, takes the planning and packaging transformation of traditional cultural resources as the focus and breakthrough point, and based on the protection and rational use of characteristic cultural resources, it encourages the continuous launch of distinctive cultural products and services. We will focus on the planning and packaging of cultural industry projects and the transformation of traditional cultural resources into living projects, and use projects as support to promote the prosperity and development of Taishan culture, and create new advantages for Taishan cultural development. First, use cultural and tourism resources to plan entertainment and leisure projects, develop rural folk cultural tourism, support the construction of leisure blocks, characteristic villages and towns, and tourist resorts with cultural characteristics and connotations, accelerate the cultivation of cultural tourism quality, and carry out in-depth private customization. The second is to explore traditional cultural resources, plan projects in productive development and utilization, and package a batch of projects suitable for mass entrepreneurship and innovation as soon as possible. The third is to make good use of traditional cultural resources, introduce policies to optimize the environment in terms of transformation, promote the formation of projects, and develop from projects into clusters. Fourth, support the development of the performing arts industry. Through government procurement of services, subsidies for original plays, and subsidies for awards instead of subsidies, we will support the creation and production of performing arts enterprises, and enhance the ability to serve the people in the market. Fifth, cultivate emerging cultural formats, build a platform for the development of cultural project clusters, and establish special professional cultural parks or project clusters. Strengthen technological transformation of traditional cultural industries. Encourage the digital transformation of stage repertoire, music, art, and cultural heritage, and support the development of digital cultural products suitable for the Internet and mobile terminals. Sixth, establish a Taishan artist field trip base. Take advantage of Taishan’s advantageous resources to attract major domestic art academies and art academies to Taishan’s sketching to establish a base. By holding the event of painting Taishan by famous artists, we will launch famous products from famous artists to enhance the status of Taishan art. Promote the healthy development of the gallery industry, support market entities such as brokerage and agency galleries, and guide, cultivate and build a primary market for art.
Large-scale song and dance "Taishan Eternal Love"
(III) Plan and carry out Taishan culture theme activities and brands, launch high-quality masterpieces that reflect Taishan culture, and strive to cultivate the core cultural system.
First, select "Taishan Cultural Ambassador" nationwide, and awarded the title of "Taishan Cultural Ambassador" to experts, scholars, social celebrities who are interested in researching and promoting Taishan culture.
The second is to plan the Taishan culture theme activities. attracts well-known domestic experts and scholars to come to Taishan to give lectures and discuss teachings by hosting Taishan Culture Forum.
The third is to use the "Shiking Festival" to promote and display Mount Tai culture. combines the customs of the Dongyue Temple Fair, planned a series of cultural theme activities to integrate the International Mountaineering Festival with the "Taishan Cultural Festival".
4. Activities are carried out with historical and cultural cities as a platform, promote the prosperity and development of cultural and artistic undertakings, strengthen research on the forecast of art market demand and consumption trends, promote the docking and integration of artistic creation with market demand and life, and strive to create more fine works with Taishan characteristics, Qilu style and Chinese style, and improve the popularity and appeal of Taishan culture.
Fifth, plan and promote the "Taishan Culture" theme brands and products. insists on combining protection, inheritance and innovative development, explores the cultural elements of Mount Tai, highlights regional characteristics, and promotes the comprehensive and healthy development of the arts and crafts industry on the basis of protecting diversity and uniqueness. Protect and inherit traditional skills and promote the integration of traditional arts and crafts products into modern and contemporary life.On the basis of protecting and inheriting, support the development of new technologies, new processes and new products, increase artistic content and technological content, and increase product added value. Strengthen brand awareness and cultivate a group of arts and crafts brands with high popularity. Increase support for a number of Taishan cultural products and Taishan cultural enterprises with great brand influence, such as Taishan shadow puppetry, Taishan jade, and peach wood carving, further enhance the influence of Taishan cultural brand, expand the cultural product market, and gradually form a Taishan cultural brand system with distinctive characteristics and reasonable structure. For example, Taishan jade development must embark on the low-level development path of single jade mining and jade material sales, change the traditional development concept of jade development, processing and sales, and take the Taishan jade industry development path that integrates resource development, jade appreciation, cultural communication, design and processing, technical education, brand shaping, and the integrated development of mineral resources, tourism products, commerce and circulation, and cultural communication. It integrates various resources upstream and downstream of the jade industry and builds Tai'an into a comprehensive jade industry base.
(IV) Innovate carriers, activate the motivation for mass cultural activities
implements the cultural consumption subsidy system, carries out cultural benefits for the people, cultivates cultural consumption needs, and expands the scale of cultural consumption. In combination with the construction of the public cultural service system, continue to expand government procurement of various cultural products and services.
. The government must build a big stage. First, we must focus on improving humanistic quality, uniting the hearts of the people, and improving people's satisfaction, and carry out large-scale mass cultural activities with the theme of Mount Tai, such as: art performances for celebrating important festivals, summer vacation and golden autumn art parties, story team Spring Festival New Year's greetings, square dance competitions, thousands of operas going to the countryside, etc. Second, we must focus on enriching the cultural life of the masses, carry out singing, yangko, opera and other competitions in combination with the construction of the new countryside, and carry out sports competitions such as chess, basketball, billiards, gate balls, table tennis, square dance, fitness sports meetings in combination with the actual situation, and carry out activities to send movies, calligraphy, and paintings to the countryside, and hire external literary and artistic teams to perform in the village; third, we must broaden service channels and increase cultural exchanges. We will focus on the form of going global and sending characteristic cultural teams and literary backbones to the stage outside the village, so that they can increase their experience, broaden their horizons, and promote their own development.
. A small stage should be built at the village level. is based on reality and in accordance with the requirements of "cultural activities originate from life and everyone is a cultural person", with the village collective as the unit and cultural leaders as the focus, widely organize cultural and sports activities that the masses like, make full use of important festivals such as May 1st, July 1st, November 1st, and 99th Elderly Day, and the Spring Festival to carry out cultural and artistic performances in villages, rely on the small cultural and sports square to set up a "people's stage" and organize the masses to vigorously carry out square dance fitness activities, so that literary and artistic enthusiasts can become active first and drive the masses to be active together. At the same time, in response to the different characteristics and needs of different groups of people, through the guidance of various literary and artistic teams, the general public will gradually be able to go from passive to active participation, guide the masses to entertain themselves, combine regular and small and diverse cultural activities with the government's large and medium-sized mass cultural activities to promote the long-term development of mass cultural activities.
(V) Make full use of the dual characteristics of Mount Tai’s natural and cultural heritage, promote the construction of cultural ecological protection zones, maintain the original style, cultural characteristics and natural ecology of the countryside, protect traditional villages and houses with historical and artistic value, and build beautiful villages with unique characteristics.
reasonably plan and guide the implementation of a number of characteristic cultural projects, and support the construction of a number of characteristic cultural demonstration zones with distinctive cultural characteristics and outstanding industrial advantages. Build characteristic cultural towns and villages with historical memory, regional characteristics and folk characteristics.
Establish a Taishan Cultural Ecological Protection Zone. takes the colorful historical culture and natural landscape of Mount Tai as the node, and relies on existing cultural relics and intangible cultural resources, subdivided resources, classified guidance, and promote them separately.
First, reasonably plan and guide the implementation of a number of characteristic cultural projects, and supports the construction of a number of characteristic cultural demonstration zones with distinctive cultural characteristics and outstanding industrial advantages. Build characteristic cultural towns and villages with historical memory, regional characteristics and ethnic characteristics.Sorting out the natural heritage cultural heritage in Mount Tai and Mount Qulai scenic areas, determining the protection area, scope, content and projects, increasing protection efforts, reducing artificial development, strengthening cultural heritage and innovation, effectively protecting historical and cultural blocks and historical buildings, protecting rural memory houses, retaining local cultural customs, production customs and living customs, and establishing a Mount Tai cultural protection zone.
The second is to focus on the construction of Dawenkou Cultural Heritage Park. uses Dawenkou site, Mingshi Bridge, Shanxi Street and other cultural relics and rural memory projects as fulcrums to expand the space and fill in the content.
Third, in accordance with the national policy of establishing and protecting intangible culture, classifies and packages the intangible cultural heritage in Tai'an City, determines the cultural space and area, deeply explores and organizes clues of intangible cultural heritage, organizes them into projects, and applies to the Taishan Cultural Ecological Protection Experimental Zone with projects and cultural content as support.
Fourth, policies are issued to provide preferential support to cultural projects in the protected areas.
Fifth is to establish a display center for the Taishan Cultural Intangible Cultural Heritage. Intangible Cultural Heritage Project that integrates Taishan cultural elements is gathered at the center, and through lively display and static physical display, Taishan culture is interpreted and interpreted vividly and vividly.
Large-scale song and dance "Taishan Eternal Love" "Who doesn't say that my hometown is good"
(VI) Optimize the protection and utilization environment of Taishan culture
Adhere to and carry forward the open, inclusive and enterprising spirit of Taishan culture, actively create conditions to carry out various cultural exchanges and seminars, deepen the exchange and integration of Taishan culture with Confucian culture, Qilu culture, etc., and promote the development and sublimation of Taishan culture at a higher level and a wider field.
First, we will study and introduce policies for the protection and utilization of Taishan culture, optimize the development environment, and provide financial guarantees.
The second is to promote and spread Taishan culture and effectively radiate the core competitiveness of Taishan culture to the surrounding areas.
implements the strategy of going global. Make full use of the "business card" of the cultural tourism node cities of the "One Road and One Belt", plan cultural exchange projects, increase the radiation impact on the traditional Taishan cultural circle and the "One Road and One Belt" countries and regions, and carry out project exchanges. Increase the publicity of Taishan culture for Hong Kong, Macao, Taiwan and the global Chinese circle, express the Taishan cultural stories in the form of performing arts, and extend the construction of a comprehensive and multi-level cultural exchange pattern.
[Source: Tai'an Culture Network]
