Since the beginning of this year, in less than 10 months, the land market has issued the land auction announcement No. 11. The rollers of the real estate market continue to move forward, the stage is competing for beauty, and more than 100 new projects are rushing to enter the market.
But there are always some projects that always hide the pipa half-covered. For example, Luneng is located in the section of Vitality Island, . Luneng Wenling Yayuan . acquired the land on September 23, 2016. It was 4 years ago. There is still no sign of opening. The main reason for
was that the developer waved his hand at that time, and won the land at a floor land price of 26,225 yuan/㎡ far higher than the average price of the sector.
And 4 years have passed, and the housing prices of new properties around are basically the same as those of Luneng : He'an Xiaofeng's average price for sale is 25,500 yuan/㎡, the registered average price of Hutchison Whampoa that has just obtained a certificate is 26,683 yuan/㎡, Renhengyuan and 27,500 yuan/㎡...
Previously interviewed some industry insiders, Including labor costs, building materials costs, and publicity costs , at least 5,000 yuan/㎡ of sales can be sold to ensure the capital. What's more, 4 years have passed, and it also involves some inflation. selling 30,000 yuan/㎡ may be a loss for
is crowded with new properties. With such competitive competitiveness, how can Luneng save itself, with land prices even higher than some new properties? At least as far as the current situation is concerned, there is no solution
Before the text, let’s make a vote:
Land price is more expensive than housing prices! I have been buying land for 4 years and haven’t opened it yet! Luneng Wenling Yayuan has become a real-time house
Luneng Wenling Yayuan stands at a high position, and the opening price is not high, and it will lose as soon as it is sold. Even if the registered price is raised, no one will buy it, it will lose... In short, it will lose if it is opened or not
Today is the 4th anniversary of Luneng Wenling Yayuan's land acquisition, let's go back to 4 years ago
Luneng has a total price of 3.305 billion yuan, a floor price of 26,224.6 yuan/㎡, and a premium rate of 77.19%. It can be said that it was a sensation. The plot is located on the south side of Jianyuan Road and Wenling Road in yuan and street .
According to the plan, the project is divided into two parts, east and west, with a total of 19 residential buildings planned, with the main improvement of the apartment. The house has been built, but the sales office has not been opened for a long time, and there has been no news of opening.
There are many properties sold around, including Gusu Yuqinting, Renheng Yuanhe, Haiyue Mingdu, Hutchison Cuiyueting , etc., with prices ranging from about 26,000 to 30,000 yuan/m2.
Under the background of price limits across the city, the situation of Wenling Yayuan is very similar to the former land king of Mudu. Although the land price is 26,000 yuan/m2, due to the price limit, the average registered price is only 28,000 yuan/m2.
and so on. Although the floor price of Luneng Wenling Yayuan is about 26,225 yuan/㎡, the price of new houses in Vitali Island is 30,000 yuan/㎡. The registration price after is listed is likely to be around 28,000 to 30,000 yuan/㎡.
However, in terms of products, Wenling Yayuan is still in good condition. It is located in the core location of Vitality Island and has mature living facilities. It is very close to the subway and has convenient transportation. and the sales of existing houses are undoubtedly a highlight of it.
Hiuli Island new market competition is very fierce, but the ones that sell well are only those markets. Brand awareness, product strength and price are all important weights in competition.
and Luneng Wenling Yayuan , the land price is even higher than that of some real estate projects, so I can only wait silently for the right time to take action.
Get parking space! Reduced by 6,000 yuan/㎡! Luneng Mansion has various discounts, only 30% of the sales in 4 years
In fact, this dilemma may be used to it for Luneng.
On April 8, 2016, Luneng won Luneng Mansion at the floor price of 18,273 yuan/㎡ at the south of Wuzhong . On October 1, 2016, Luneng Mansion rushed to open the market before the purchase restrictions and the average filing price was 28,000 yuan/㎡. (Some people said that only one set was sold that day, and later it was cleared out
)
In November last year, Luneng took a fierce move, with the minimum minimum of was only 21,000 yuan/m², and a direct reduction of 6,000/m²! loss-making sales promotion seems to be a bit effective.
This year's Dragon Boat Festival, Luneng Mansions are discounted and promoted again. The 61㎡ villa products are reduced by up to 200,000 yuan, and villas are 98% off. High-rise buildings are given 10 years of parking space use rights! has attracted the attention of many home buyers.
Then Luneng gave a discount, but the effect was not obvious. According to the data of the Suzhou commercial housing website, 016 has received a certificate of 6 times, with a total of 1,218 housing units. Currently, there are still 859 housing units available for sale, and only 30% of the sales...
can't stand it anymore! Luneng Taishan 9 land acquisition for 4 years finally opened. It is selling houses at a loss
The same thing can fall three times, probably only Luneng
.
On September 23, 2016, Luneng acquired two pieces of land in a row. One of was Luneng Wenlingya Garden and the other was Shengze Lake plot - Luneng Taishan No. 9 , with a floor price of 13,687 yuan/㎡, and a premium rate of up to 59.54%. It was the land king of the Beishuanghu section at that time.
After nearly 4 years, I finally couldn't stand it anymore. It was first opened on June 29, 2020. There were 176 units of , with an average registered price of of 20,916 yuan/㎡, a minimum of 19,092 yuan/㎡, a maximum of 22,973 yuan/㎡, and a construction area of 79.26㎡-93.43㎡.
On the night of the opening, the numerous home purchase discounts on Luneng Taishan No. 9 became a hot topic for home buyers. home buyers were all thinking about how much discount they could get when participating in the opening lottery this time.
looked at this opening offer announcement. In fact, it is to use various discounts to encourage home buyers to subscribe on site to pay the down payment.
Online investors said that if you buy a 92㎡ house with a maximum registration price of 2.08 million, all the discounts here can be used, and the total price can be as high as 130,480 yuan cheaper, which is still very cost-effective.
After the opening of this time, Luneng Taishan No. 9 only villa products have not been opened, mainly including terraces, double-square, single-family houses, stacked villas and products, with an area range of between 180-300㎡.
months have passed. I checked the data and found that the overall sales are currently good compared to Luneng Mansion, but it is only less than 50%.
sigh! It cannot be sold, but it cannot be opened. Suzhou Luneng is in debt of 4 billion
These three lands are the land kings of the sector that year. Perhaps Luneng is too confident about the future value development of the sector, and he is willing to spend a lot of money to buy at a high price. Many home buyers laugh at Luneng as "silly people and more money"
Now the sector price is far from predicted, and the sales of the two projects that have been opened are also terrible. Taishan No. 9 sold houses at a loss, but in the end it has been less than 50%. Luneng Mansion has been opening for 4 years, but it has only sold 30%.
After all, real estate emphasizes high turnover. Luneng has won three land kings in Suzhou. Some cannot open it, some cannot sell it, and funds are trapped, and cannot cash in . The final result is to play with it.
Suzhou Luneng Real Estate's financial statements for April 2019 show that Suzhou Luneng's total assets were 5.045 billion yuan, total liabilities were 4.049 billion yuan , and owner's equity was 996 million yuan.
Operating income is RMB 7.27 million, operating profit is RMB -24.1 million, and net profit loss is RMB 24 million.
In May 2019, Luneng Group Co., Ltd. plans to transfer 100% of the equity and related claims of Suzhou Luneng Real Estate Co., Ltd.
From the first time entering Suzhou in 2016, to leaving the market with a loss of 4 billion yuan in debt, Luneng is a pity.
