For ordinary TV programs such as variety shows and TV series, the ratings of 1 can be considered a pretty good result. If you break 2, you can rank at the forefront of the year; but for the Olympic Games that will last four years, it is not that simple! On the evening of August 13, the rating monitoring and investigation system of the State Administration of Radio, Film and Television , "China Audio-Visual Big Data", officially released a review of the popular events of the 32nd Summer Olympic Games (Tokyo Olympics).
Among them, all the events that won the "gold, silver and bronze medals" of this Olympic Games achieved a rating of 7! The national table tennis team continues to be strong on the court, winning the "gold and silver medal" of the Olympic ratings: the ratings of the men's team finals and women's team finals reached 7.409% and 7.337% respectively.
Olympics have brought more viewers to TV. Nearly 30% of
Due to the impact of the epidemic, this Tokyo Olympics has been five years since the previous session. The passion that the audience, especially sports fans, has repeatedly climaxed on the Internet. Although there are more media channels to pay attention to the Olympics at present, the fact is that the Olympics are also quite exciting to watch TV. The survey results of
"China Audio-Visual Big Data" show that from July 23 to August 8, 2021, the average number of viewers in the previous day of TV increased by 14.7% year-on-year, and the total viewing time increased by 26.7%. More specifically, the average daily viewing time for viewers across the country reached 6.32 hours.
And, data shows that during the entire Tokyo Olympics, the ratings of sports events in various programs reached 24.480%, which is 5.14 times the proportion of broadcasts. In other words, in the past half month of the Tokyo Olympics, almost one of the four TVs is playing sports events on the TV.
Table Tennis men's and women's teams won the "gold and silver medal" again in the finals
In terms of viewer popularity, "China Audio-Visual Big Data" mentioned that the top events mainly include track and field, table tennis, swimming and competitive gymnastics. But in terms of events, in the rating ranking, the finals of three events are on the podium: the men's table tennis team final, the women's table tennis team final and the women's 4x100m relay final for track and field women's 4x100m relay final. Their single-channel ratings have all exceeded 7, 7.409%, 7.337% and 7.240% respectively!
At the same time, Upstream News reporters noticed that the Olympic ratings report card posted by "China Audiovisual Big Data" also lists the ratings of China's gold-winning projects. Among them, the national table tennis team still has obvious advantages. In addition to the men's and women's team finals that won the ratings, the table tennis women's singles finals on July 29, Sun Yingsha played against Chen Meng , and the ratings also reached 6.912%. This result can rank fourth in the ratings rankings of all competition events. The table tennis men's singles final was followed, with a rating of 6.477%.
In addition, in terms of focus events, upstream news reporters also noticed that the 100-meter Flying Man battle participated by Su Bingtian on the evening of August 1st also performed quite well: the ratings were 6.168%. On that day, the Gong Lijiao won the women's shot put gold medal, which also received a rating of 4.290%.
Of course, as the weightlifting team, which is a big gold-winning player in the Chinese army, also performed well. Especially the ratings of the game Lu Xiaojun won the men's 81kg weightlifting gold medal by the majority of fans, and reached 5.319%. This should be the highest-rated game in the Chinese team's weightlifting gold medal.
Upstream News Reporter Qiu Jinyi Intern Chen Anni
