artificial meat leader BeyondMeat has risen 53% in the past five trading days. , has once again become the focus of attention in the capital market.
According to last week's news, McDonald's announced the expansion of the "vegetarian burger" pilot program in cooperation with BeyondMeat. On January 8, the global restaurant chain McDonald's announced an expansion of cooperation with artificial head giant BeyondMeat, expanding its pilot stores of Canadian artificial meat burgers from 28 to 52, and extending the pilot cycle for three months. It is worth mentioning that media reports that BeyondMeat's largest competitor, Impossible Foods, suspended cooperation negotiations with McDonald's due to "capacity issues".
Beyond Meat is a company in the United States that produces and sells vegetarian meat. It uses plant proteins such as soybeans and peas as raw materials to make vegetarian meat with tissue taste similar to meat, which is the so-called "artificial meat". On May 1, 2019, the company was listed on the Nasdaq in the United States. The stock price closed up 163% on the first day of listing, raising US$219 million.
venture capital institution Kleiner Perkins Caufield Byers is the company's largest shareholder, with the latest shareholding ratio of 13.29%, followed by Obvious Ventures, DNS-BYMT, and Cleveland Avenue, which hold 7.65%/7.53%/3.79% of the shares respectively. The company's CEO Ethan Brown holds 2.75% of the shares, making it the fifth largest shareholder of the company. The company's top ten shareholders hold a total of 40.39% of the company's shares.
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UBS said that if the world's largest fast food chain launches such products in its nearly 14,000 stores in the United States, the annual sales may exceed 250 million. Affected by this news, the company's stock price closed up 19.02% to US$114.34, and continued to rise 2.4% after the market. As of now, the stock has risen by more than 50% in 2020.
At the same time, according to foreign media reports, domestic artificial meat company Zhenmao is expected to raise about $2 million this year, and the company will expand domestically to withstand potential challenges from U.S. competitors.
analysis believes that while the stock prices of overseas artificial meat giants soar, my country is also gradually promoting the development of artificial meat. Previously, Wang Shouwei, director of the China Meat Food Comprehensive Research Center and president of the Beijing Institute of Food Science, said that at present, the national standard for "artificial plant meat" is being formulated; at the same time, Chinese Academy of Engineering has launched the "China Academy of Engineering Strategic Consulting Project Biological Cultivation Meat Development Strategy Research" project, which will study "cultivation of meat" from a strategic level.
At present, the artificial meat industry mainly adopts two technical routes:
The first route is based on plant protein, amino acid and fat, and artificially synthesize meat similar products, which is what we usually call "plant meat". Another type is to extract a small amount of stem cells from living animals, and then cultivate artificial "cultivated meat" that grows into muscle tissue in the laboratory. The former representative companies include BeyondMeat and ImpossibleMeat, while the latter representative companies include MemphisMeat, MosaMeat and ModernMeadow.
Plant meat is artificial meat made from plant protein, amino acids and fats based on plant hemoglobin synthesized by yeast. Vegetative artificial meat uses peas, soybeans and other plants as raw materials to separate plant proteins and fibers from them, and then wove the protein into a fibrous structure through heating, pressure changes and freezing. Finally, water, lipids, flavors, pigments, trace minerals and vitamins are added to make vegetarian meat with fresh meat flavor and nutritional value.
cultured meat is an artificial meat that is isolated from the animal's body, extracted a small amount of stem cells, cultured in the nutrient solution, and finally grown and differentiated into it. Cultivation of artificial meat is used to use all-powerful stem cells or myoblasts isolated from animals, and cultured in nutrient solution to form tissue similar to muscles. Finally, it is commercially processed and reshaped to form artificial meat products that meet the public taste.
stem cells have many sources, some from primary animal muscles, and some from embryonic stem cells or pluripotent stem cells.Taking the cultivation of artificial beef as an example: the first step is to perform a biopsy on the cow and obtain live muscle tissue from it; the second step is to isolate stem cells from the cow's muscle tissue; the third step is to put the cow's stem cells into the bioreactor to proliferate and produce muscle fibers. The latest research report of
MarketsandMarkets shows that the global market size of plant-based artificial meat in 2019 was approximately US$12.1 billion, and is expected to grow at a compound growth rate of 15.0% each year, reaching US$27.9 billion by 2025. As consumers around the world are increasingly favouring plant-based foods, many companies, including start-ups and established companies, have entered this high-growth market. Cargill (USA) and Tyson Foods (USA) have invested in startups that produce plant-based meat products, which is expected to boost sales of plant-based meat products in the coming years.
There is a huge gap in meat products in the future. According to OECD data, China's meat consumption reached 88.296 million tons in 2018, while the EU and the United States meat consumption was 44.267 million tons and 41.349 million tons respectively. Currently, the per capita consumption of meat in the United States is about 100 kg, while China is only about half of that in the United States. Therefore, China's meat consumption will further increase in the future. It is estimated that the supply gap of China's meat products will reach more than 38 million tons in 2030. This shortage can be filled by artificial meat.
According to research data from MarketsandMarkets, it is estimated that by 2023, the global meat substitute market size will reach US$6.43 billion, with a CAGR of 6.8% from 2018 to 2023; among them, the meat substitute market size in the Asia-Pacific region has the fastest growth rate, and the CAGR is expected to reach more than 8%.
The rise of artificial meat will reconstruct the traditional animal husbandry industry, shorten the meat food industry chain, reduce the production cost of meat making and damage to the natural environment, and meet the growing demand for mankind. Currently, plant meat is the mainstream product in the artificial meat market, but with the decline in costs brought about by technological advances, cultivating meat is expected to surpass plant meat and become a new favorite.
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