□Li Zhen
Weifang's recent economic data, two numbers have risen and fallen, which is gratifying. What was rising was the per capita disposable income of Weifang residents in the first quarter of this year, an increase of 7.1%, ranking second in the province; what was falling was the urban-rural residents' income ratio in Weifang City, which continued to decline on the basis of 1.99:1 in 2020, and dropped to 1.94:1 in 2021, achieving "breaking 2" for two consecutive years.
The increase in disposable income means that the people's pockets are getting bigger and bigger; the decline in urban-rural income ratio means that urban and rural development is becoming more balanced. Between the two numbers one rises and one falls, the vast space for Weifang to promote consumption.
Faced with the triple pressure of contraction of demand, supply shock and weakening of expectations, achieving economic growth requires the driving force of consumption. People’s consumption depends on income, and the higher the income, the higher the consumption. Looking at Weifang, in 2021, the city's total retail sales of consumer goods was 278.15 billion yuan, an increase of 16.4% year-on-year, and an average growth of 7.9% in two years.
Expand consumption, and first make a big cake to make the people’s money bags bulge. In recent years, Weifang has adhered to the people-centered development concept, innovatively improved the "three models", continuously improved productivity, and the logical line of common prosperity has become increasingly clear.
mobile phone, the automatic roller shutter rolled up the greenhouse curtain. Today, farmers in Weifang plant vegetable greenhouses, and their intelligence provides solutions for many heavy physical labor. In Shouguang, the newly built greenhouses have comprehensively promoted intelligent equipment such as automatic temperature control, intelligent atomization, ozone disinfection, and water-fertilizer integrated machines. Farmers can grow vegetables remotely with their mobile phones at home. It turned out that a young and middle-aged couple could plant 2 70-meter greenhouses, but now they can manage 3 greenhouses of more than 100 meters. Creating wealth through technology and creating wealth through wisdom has turned hard work facing the loess and backs to the sky into a "playing shed" full of technology, increasing farmers' income and increasing their determination and confidence to take root in the countryside.
Tongyugou Village, Mihe Town, Qingzhou was once a poor mountain village without a girl. In 2017, Qingzhou guided industrial and commercial capital to the countryside, and Jiulongyu Tourism Co., Ltd. invested 1.5 billion yuan to build the Jiulongyu Scenic Area, which integrates leisure, vacation, sports, sightseeing and agriculture and other functions. Land, funds, talents, information... The small mountain village has ushered in an unprecedented gathering of production factors, and the effect of creating wealth in factors makes the villagers unable to stop: the old village has been relocated as a whole, and they have moved into beautiful new houses without spending a penny; each person has a land transfer fee of 3,000 yuan per person every year, and many villagers have also entered the scenic spot to work, and have an additional salary income. At present, the per capita net income of the villagers in Tongyugou Village and surrounding areas has increased from the original 8,900 yuan to 28,000 yuan.
The money bag is not enough. To make consumption truly lively and prosperous, it depends on the supply side. It is necessary to give birth to more newer consumption upgrade products and consumption growth points to meet the people's continuous upgrading consumption willingness. In Weifang, there are many such innovations.
In Qingzhou Flower and Tree Trading Center, "atypical" Phalaenopsis Orchids are gathered together. For example, "short man" Phalaenopsis. Compared with the traditional tall plant Phalaenopsis of 60-80 cm per plant, the "short" plant is generally about 30 cm shorter, but it is more suitable for the office environment. Short branches are convenient for packaging and transportation. The number of flowers and arrows is large and the time to spend is short, so the plants with higher added value are higher. One plant can be sold online for a high price of 188 yuan. There is also a Phalaenopsis combination. Four or five kinds of flowers, including Phalaenopsis, were planted in a flower pot. The seedlings that were originally worth 70 to 80 yuan were "packed" into a flower combination, and the price soared to 70 to 800 yuan...
The "dwarf" and "combination" of Phalaenopsis is like a small mirror, reflecting Weifang's efforts to upgrade traditional consumption. With the continuous increase in the income level of urban and rural residents, the trend of consumption upgrading has gradually become apparent. For example, the proportion of service consumption in consumption expenditure continues to increase, the spiritual consumption demand has further increased, and people's demand for product quality, brand, and feelings has been released. What Weifang does is to adjust the supply system in a timely manner so that it can more effectively meet the needs of consumption upgrading, and in turn better drive changes in the supply structure. Now in Qingzhou, consumer demand that keeps pace with the times and is constantly pruning the growth posture of the traditional seedling industry through the strong connection of e-commerce platforms.From precise breeding to consumer preferences, to standard breeding that "strives to make every leaf consistent", to seedling packaging with independent intellectual property rights and suitable for long-distance transportation, Qingzhou seedlings that have been transformed and upgraded are now more competitive in the market, with both annual output value and transaction volume reaching 10 billion.
One serving of fish-flavored shredded pork is released in two or three minutes, and the taste is comparable to that of a professional chef; on the menu of the Winter Olympics, many other products such as Delis dumplings and Qingqing Baifu fried dough sticks have attracted praise from Chinese and foreign athletes... Although the shapes are different and the tastes are very different, these foods have a common name - pre-made dishes. At present, Weifang has seized the opportunity of the iteration and upgrading of traditional agriculture, and relied on the two main business advantages of modern agriculture and advanced manufacturing, and has used the city's efforts to accelerate the cultivation of a pre-made vegetable industry cluster of hundreds of billions of yuan. At present, the total number of pre-made vegetable markets in the city has reached 1,871, ranking third in the country, including 909 production and processing enterprises, ranking first in the country. Pre-made dishes launched by leading companies such as Zhucheng Delis, Huifa, Shouguang Tiancheng, etc., covering 8 major cuisines and more than 1,200 varieties, have entered the dining tables of consumers across the country.
will closely combine the promotion of consumption with the growth of new momentum and new business formats, and with improving people's living standards and better meeting the needs of the people. Weifang vigorously cultivates new consumption growth points represented by pre-made dishes, and expands consumption growth in a chain-like manner. Taking pre-made vegetables as the starting point, looking upward, radiating agricultural product planting and processing, looking downward, food machinery, cold chain logistics, platform support... One growth point connects with a series of growth points, and the transformation and upgrading of an industry brings high-quality development of a chain.
Whether it is to make a bigger cake or to divide the cake well, what kind of driving force can consumption contribute to economic growth is ultimately inseparable from innovation - based on new supply to create new demand, promote the continuous development of new supply such as new products, new models, and new scenarios, and then fully release the pull of consumption. Weifang, which once gave birth to the "three models" and created many miracles of manufacturing development, must be full of confidence.
(Dazhong Newspaper·Dazhong Daily Client)
