htmlOn July 13, JYP announced the renewal of TWICE contracts two days before ITZY's return. This is great news for TWICE fans. Of course, NMIXX was also relieved, but ITZY completely lost the opportunity to change her fate. In other words, their return results on July 15 have nothing to do with taking over TWICE, and NMIXX is happy to bring forward the time and opportunity to turn over and buffer.
TWICE's contract renewal means that they are still the TOP girl group of Korean pop for a long time. At present, no fifth-generation girl group has the trend of succession. Although the fifth-generation girl group this year is very strong, no girl group has developed in all aspects. The best audio source this year is (G)I-DLE. They are likely to top the gaon and melon biennial list. The best sales are Aespa, with 800,000 sales on the first day, and the initial momentum is expected to exceed 1 million copies, while Ive is very popular.
In other words, it is very likely that the TWICE will take over, not the fifth generation girl group, but the sixth generation girl group. So NMIXX's advantage has become bigger. ITZY has been in the industry for 3 years. If it is delayed for another two years, even if they have the ability to reach the top, JYP will not let them take over TWICE, because they are too old and have no age advantage at all. You should know that the previous Korean-pop TOP girl groups basically completed the top in the second year after their debut.
In fact, ITZY's current situation is exactly the same as the functional group of SM Entertainment back then. There was a TOP girl group that renewed the contract before, and a junior sister group that was hungry. It can only be said that the peak period of ITZY and the peak period of TWICE are too serious. This leads to the fact that even if ITZY debuts, there is no chance to reach the top, let alone their performance has declined seriously now. However, the editor still likes the girl group ITZY, and they will undergo a second transformation this time.
To be honest, if it weren't for NMIXX's first debut failure, ITZY would not even have the chance to change his fate this time. However, this opportunity that he finally got was lost by the news that all TWICE staff renewed the contract. This is the cruelty of the Korean pop music scene. This is not the editor's hatred, but the reality of fierce competition among Korean pop idols. For idols, strength and luck are indispensable.
Many fans say that ITZY and NMIXX belong to unused branches, so they don’t affect each other. To be honest, people who have this kind of thinking are too naive. No matter how many branches JYP has, it belongs to the same company. In terms of cultivating top girl groups, JYP will definitely promote a girl group because they want to maximize their interests. Obviously, NMIXX is more suitable than ITZY.
The reason is very simple. NMIXX's age advantage is too great. Although they failed in their debut, as JYP said, this is a girl group composed of 7 TOP members. Qu Yuleng has nothing to do with the strength of the members, it is completely because of the poor quality of the works. Besides, they can continue to be in the TWICE's TOP girl group during the period of time when TWICE continues to be in the Korean pop TOP girl group to complete their transformation. In other words, what ITZY is afraid of is time, and what NMIXX needs is time. The editor thinks that the TWICE that can take over by the group is NMIXX, and ITZY has no chance. Of course, this has nothing to do with strength, this is fate.
