┆This is the 230th issue of China Youth Daily-Growing Up┆
Nowadays, it is even more difficult to shoot a high-end university image promotional video: it is necessary to express the characteristics of your own university, history and culture, and to compete for creativity. Recently, many universities have released new versions of admissions promotional videos, many of which have received positive reviews on the Internet.
Want to know how to shoot university promotional videos and become popular? Come on, follow the "left hand and right hand in slow motion", listen to Changda to reveal the secret for you!
•Tip 1: Show your dreams •
After growing up and carefully analyzing, it is found that using "dreams" as a clue to the promotional video is a good way of expression. You think that for those who are about to enter university, university is the place where youth is released, so stories about dreams can resonate with each other.
For example, the admissions promotional videos launched by universities such as Tsinghua University and Ningbo University use dreams as the clue of the whole film and have been widely praised by everyone. If you don’t believe it, then let’s take a look as you grow up!
[Tsinghua University: Wow! Tsinghua University! 】
▣ "Tsinghua is big enough to give you endless possibilities. As long as you yearn for it, everything can become reality." The "Tsingxiaohua" in the promotional video was both a god of learning and a president of the Foreign Exchange Association, and a supporting teacher during his college years. This is enough to show that Tsinghua provides students with a space for freedom and development. In the film, thanks to the support of all parties in the school, Qing Xiaohua bravely pursued his dreams and finally realized his dream.
Yes, in college, you can receive a good education and make a group of like-minded friends. More importantly, you can have dreams, bravely pursue dreams, and realize them step by step.
[Ningbo University: Dream Painter]
▣ Your dream is waiting for you to draw! The protagonist of the promotional film, Wei Rui, loved painting when he was a child, but the tutor thought he was a child without talent, which forced him to face reality and study cultural courses hard. After getting into college, Wei Rui, inspired by his teacher, picked up his brush again and even did something he had never thought about before - founding a studio.
Maybe you were once a child who was not talented in the eyes of others, but university provides you with infinite possibilities and becomes your strong backing.
• tricks two. Seniors with great looks are the leading role of •
Yes, no one doesn’t like to look at handsome men and beautiful women! Therefore, many directors of the promotional film have shown the Male Goddess Card.Without further ado, look at the big picture of the big picture!
【Nanjing University of Aeronautics and Astronautics 】
▣ Not long ago, the youth movie "Left Ear" was loved by many friends. I believe everyone is deeply impressed by the beautiful heroine! She is the heroine of this year's Nanjing University of Aeronautics and Astronautics! If you want to meet the goddess of Turin, please apply for Nanjing University of Aeronautics and Astronautics!
【 Central Academy of Drama 】
▣ Do you dare to watch this picture? So many actors and directors come from here. Friends who want to realize their dream of becoming a celebrity should join!
[ Beijing Film Academy]
▣ In addition to using lenses to show the overall image of the college, the promotional film of the Beijing Film Academy also brings together the introductions of the alma mater by the college alumni Zhang Yimou, Chen Kaige, Zhang Tielin, Yin Li, Huo Jianqi, Tao Jing, Huang Lei, Xu Jinglei, Lu Chuan, Jia Zhangke, Ning Hao, etc., domineering!
【 Shaanxi Normal University 】
▣ Promotional video starts with the goddess's back. I feel so happy when I see it. Look at the scenes of Shaanxi teachers and friends in the morning reading, and I am even more shocked. The goddess is everywhere~
【 Beijing Second Foreign Languages College 】
▣ I heard that this school is very small, but there are many girls. Walking on the playground, there are hundreds of people on the road, and there may be only one boy. Such a male-female ratio, OMG!
• tricks three, warmth touches people's hearts •
Many friends say that high school life is boring, while university life is rich and colorful. I believe many prospective freshmen are curious about college life! So, can those touching pictures of university life be presented to everyone in real life, so how can it not be attractive? Next, let’s go and have a look with you~
【 Zhejiang Agricultural and Forestry University: If, youth! 】
▣ You may encounter all kinds of complicated things: courses, student unions, clubs... will catch you off guard. But don’t worry, university is a vast platform, you just need to calm down, understand what you want, and set out well. Youth lies in change!
【Shantou University 】
▣ "Knowledge and the world flow in a long way, and wisdom uses thinking to illuminate the universe. We know that learning has no end, learn how to do things, and then learn the ethics of being a human being. We know the reasons for learning, and absorption is for dedication, so that we can inherit the past and lead the future." In the promotional film, all graduates of the school gathered in the auditorium to sing "Great Questions" with the tune of "Glorious Years". That's spectacular and sensational, and I'll cry when I grow up!
【 Yangtze University 】
▣ The four years of university life are rich and colorful, and every bit is worth savoring. That is our youth that will eventually pass away, and there will be no other such four years~
[ Shenzhen University: Dream, the place where the beginning ]
▣ Take root in a city, step into a door, and meet someone.In the promotional video, Shenzhen University is not only first-class in facilities and environment, but more importantly, if you don’t hold an umbrella on rainy days, you might be able to meet a goddess by chance, marry a goddess, and reach the peak of your life!
• tricks four. Big production shocks you •
If you make the admissions promotional video as shocking as a movie blockbuster, how can you not be popular? Let’s see how these schools play big productions!
【China Air Force University of Engineering 】
▣ Every scene of this film is shocking, comparable to a science fiction blockbuster!
Ps: I heard that many girls are uniformed, and they secretly gave you a picture of a male god to you~ You're welcome!
[Second Artillery Engineering University]
▣ The friends are so handsome that they grow up and their blood is boiling, and their hearts are full of heroic feelings. That is the real hero, and those who are playing games in the dormitory are so weak!
If I had better physical fitness and hard work at the beginning, I would also like to be one of them. Now it seems that we can only rely on our younger generations. (Crying face)
[Xi'an University of Electronic Science and Technology]
▣ Use the cute robot as the opening film. By controlling the robot, the robot opens the campus history and displays the campus beauty of the University of Electronic Science and Technology, the history of the school, and the faculty of the University of Electronic Science and Technology. Hardware facilities, campus life... When the cute robot sees such a beautiful campus, his eyes shine~
[China Naval Aeronautical Engineering College]
▣ in the form of sand paintings to the fullest display of the school scenery and students in their student life. How wonderful! Very beautiful!
• Check out how to shoot promotional videos from foreign universities •
[Cleveland Academy of Art: Promotional Videos on Paintings]
▣Art Academy naturally cannot be lacking in creativity. The 5-and-a-half-minute promotional video of Cleveland Academy of Art is completely unfolded on a painting book. Voice-over tells you that this is a different promotional video because the Cleveland Academy of Art is a different school. It won't show you a group of students smiling and saying how good their school is, because that's too fake! Compared with the pride of famous schools changing the world, this promotional video mentions that students of the school become painters, designers, sculptors, and photographers after graduation, and can have considerable income to do what they like.
[Harvard University: Simpson's Friendly Starring]
▣ In 2011, Harvard University celebrated its 375th anniversary. The official video "Be a Part of Harvard History" released by the school imitates the style of old movies, using deliberately blurry black and white pictures and historical narrations to emphasize that the school has a longer history than the United States. The second half of the painting style changes, using dynamic music and cool pictures to reflect the modernity, and invites everyone to continue writing Harvard's history. Finally, Simpson, the American people's favorite, also appeared in a friendly manner.
[Yale University: Praise Yale with a good voice]
▣Yale University invited the school’s students and popular online musician Sam Tsui to shoot an admissions promotional video "That's Why I Choose Yale". During her studies at Yale, Sam Tsui used mixed technology with her friends to create a Michael Jackson song that spans six parts and became popular on YouTube. This promotional video also uses the method of "singing better than speaking" to allow students to sing out the reasons for choosing Yale in their good voices.
[Imperial College: Like BBC Documentary]
▣ London Imperial College London's promotional film "Where It All Begins" has a BBC documentary style: every day, humans are looking for answers to various problems, and Imperial College is a place to cultivate talents to solve problems.
Duang!Duang!Duang!Grow up and use your big move!
• The most final promotional video in history •
【 Shandong Lanxiang Advanced Technical School 】
I don’t snatch the source of students, I just wait in the school, and I won’t come and go!
(National People's Congress representative and principal of Shandong Lanxiang Senior Technical School Rong Lanxiang)
▣ Principal Rong said in an interview, "We do not grab students from any place, whether it is students or teachers, we do not pay for admission. Some of them have academic education. Thousands of students go to recruit students, but we don't. We just wait in the school, come when we come, and don't come to pull it down."
After watching these promotional videos, do you think: Hey! They are all other people's universities! Everyone is also welcome to share more interesting, excellent and distinctive promotional videos for Growing Up. Maybe your school will make the headlines in the next issue of college promotional videos!
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