01
I went to Jiefangbei two days ago.
I already remember when I went to Jiefangbei last time.
hasn't been there for a long time, and the scene of Jiefangbei now makes me feel a little surprised.
LV, Cartier , Tiffany in Times Square, all have retreated, leaving only Gucci of Gucci of downstairs of Gumpit Center and Prada downstairs of WFC barely support the storefront;
, which has accompanied Chongqing people for 25 years, Jiefangbei Far East Department Store is carrying out a big promotion before the withdrawal. Metropolitan Plaza , which was once the ceiling of the fashion industry in Chongqing, has the current bleak scenes that are extremely sad;
pic source network
Sun Moonlight Department Store has been opened, and the once popular Wangfujing Department Store has long disappeared;
And the favorite nightclub of the older generation Chongqing children's children Deyibaba , it is even more time will never come back, the past can only be recalled...
The most popular place in Jiefangbei is Hongyadong , which is a delicious street on Bayi Road, 18th ladder , and the ladder in front of the door of Peijie Old Hotpot .
picture source network
is just the protagonists of these places, all of which have been replaced by tourists from other places.
Yes, the Jiefang Monument has almost become a Jiefang Monument for outsiders.
The glory of "The No. 1 Commercial Pedestrian Street in the West" has been almost buried in the dust of history by Chenmahua , Zhangfei beef , Hechuan peach slices and Dezhuang hotpot base on the streets.
, and those commercial icons that "escape" from Jiefangbei were all eaten in one bite by one place.
This place is Guanyin Bridge .
02
LV, Cartier, and Tiffany who left Jiefangbei appeared at the Starlight 68 of Guanyin Bridge. Not only that, there is also the first Gucci and the first Van Clerk Arpels in Chongqing;
Far East Department Store has entered Beicheng Tianjie since 2004. It is said that in 2024, an upgraded flagship store of 80,000 square meters will be opened in the podium of Guanyin Bridge No. 1;
, and the status of Deyibaba in the world has long given way to Guanyinqiao business district side Jiujie ...
Picture source network
With the luxury brand of Starlight 68 and the international trendy brand engine of Beicheng Tianjie . In addition, New Century, New World, Darongcheng , Maoye , Rongheng, Tianhe, Sunshine Century and other department stores and shopping centers, Guanyinqiao is definitely the most popular business district for local fashion trends in Chongqing, and is already qualified to challenge the Jiefangbei, the recognized first business district in Chongqing.
Since the founding of the People's Republic of China, you have been in the position of the boss of the business district for more than 70 years, and now it's time to change people.
More importantly, in order to challenge the status of Jiefangbei, the first business district in Chongqing, the Guanyinqiao business district is still upgrading and iterating.
At the end of 2020, Hong Kong Land acquired a piece of land on the west side of Guanyin Bridge. This project is the current Qiyuan.
This project has a commercial volume of about 60,000 square meters.
This 60,000 square meters of business will open a new era for the Guanyinqiao business district.
According to the plan I learned, this project will use Tokyo Roppongi as the model to create a 4D three-dimensional transportation system of "upper cover + pedestrian overpass + ground trail + underground pedestrian passage" , and combine it with the ground pedestrian and underground rail transit systems of Guanyin Bridge to form a very convenient TOD system to improve urban functions and public efficiency.
From the perspective of the planning renderings, Qiyuan's business has broken away from the shackles of the traditional "box" and created a village-style business with staggered heights, as if it was a green island floating above the urban traffic flow, with many greening and external commercial spaces transformed by psychic activities.
picture source network
For a century-old real estate company that has built the center of Central Hong Kong and Marina Bay in Singapore, the accumulation of commercial resources owned by Hong Kong Land is also difficult for most mainland real estate companies to achieve.
So, although the size of this business is only 60,000 square meters, it is enough to change the temperament of Guanyinqiao business district.
And this is just the starter for a big meal.
03
The land auction last year was won by the highly anticipated electronic testing village plots by Hong Kong Land and China Resources Land .
picture source Mingteng
Interestingly, this land with a commercial proportion of 58% clearly requires the applicant to have wholly owned a commercial construction project with a total operating area of more than 100,000 square meters in China (including Hong Kong, Macao and Taiwan), and the holding and operating time is no less than 15 years.
At the same time, the above projects have cooperated with four major international consumer goods groups: LVMHLVMHLVMHLVMH, RICHEMONTh, KERINGKeyun, and HERMESHERMESHTMESHTM6HTM6HTM6HTM6HTM6, and have introduced no less than 10 ready-to-wear, leather goods and jewelry store brands under the above four major international consumer goods groups in the above projects. There is a brand list behind
:
picture source network
. Now, this project with a commercial volume of 140,000 square meters is tentatively named "Central Vientiane City" .
Whether it is the second Vientiane City in Chongqing or another royal mansion Central, with the strength of China Resources and Hong Kong Land, the brand upgrade of Guanyinqiao business district will arouse the appetite of all Chongqing people.
Guanyin Bridge will officially enter the "chronic luxury time".
But this is not over yet.
It is understood that Guanyinqiao Electric Test Village and Yaoziqiu District will also supply a land with a total volume of .35 million square meters.
This piece of land consists of 6 plots. Although the proportion of commercial is not yet known, two of them are commercial land and two are comprehensive land. It is expected that the commercial volume will not be less than 150,000 cubic meters.
The location of this land is close to the "Central Vientiane City" project of Hong Kong Land and China Resources, and it is also intertwined with it.
From the map, in the future, a commercial complex with a volume of about 300,000 square meters will appear on the west side of Xinbei Road under construction. The south side connects the existing Guanyin Bridge business circle, the north side connects to Longhu Xinyi Street, and the east side is in a position to compare with Maoye Department Store and Xingguang 68 Phase 1 and 2.
A "luxury" business giant is officially formed.
Guanyinqiao business district will be officially reborn and become a "Chongluxury" business district that radiates all over Chongqing and even the entire southwest, leaving other business districts far behind in Chongqing.
04
If this script continues to develop, it may only be a matter of time before Guanyin Bridge replaces Jiefangbei and becomes the first business district in Chongqing.
But it is obvious that Jiefangbei, who has been the boss for more than 70 years, is not so easy to give up its position in the martial arts world.
Faced with the challenges of the younger generation, the best defense strategy for leaders is to constantly attack and iterate themselves.
The Jiefangbei is also making such attempts now.
Jiefangbei business district is adjusting its positioning and actively renewing it.
on the one hand introduces light trends and luxury.
For example, Chongqing Times Square recently introduced two major brands: MaxMara and Saint Laurent. It has entered the market and will have several major brands to settle in the future.
In December 2021, the global beauty collection store HARMAY, known as the "small paradise", entered PARK108. Cathay Youhuo City Plaza, which triggered a rush to queue up as soon as it opened.
picture source network
on the other hand updates the original commercial project.
In June 2021, Longhu Commercial signed a contract with Chongqing Sun and Moonlight Center Plaza, one of the largest shopping centers in Jiefangbei Business District, to create a flagship commercial sky street, and officially renamed it to Chongqing Longhu Peninsula Sky Street .
picture source upstream news
In March 2022, Metropolitan Oriental Plaza announced the launch of upgrades and renovations, and the design is led by the world-renowned P&T Bama Danna Architectural Design Firm...
It is certain that Jiefangbei will remain a cultural symbol and commercial totem of Chongqing in the next few years.
However, as the core business district that undertakes consumption functions, it is difficult to predict whether it can still maintain its position as the boss.
So, can Guanyin Bridge kill Jiefangbei and become the first business district in Chongqing?
Welcome to leave a message in the comment area to give your answer.
