Tencent has been persevering in its insurance layout. CDB Insurance Brokerage Co., Ltd., established in 2013, has quietly changed its name to Beijing Tennuo Insurance Brokerage Co., Ltd.

Financial Industry Insurance Channel February 15 News Tencent has been persevering in the layout of the insurance territory. Insurance in the financial sector has noticed that CDB Insurance Brokerage Co., Ltd. (hereinafter referred to as "CDB Brokerage"), established in 2013, has quietly changed its name to Beijing Tennuo Insurance Brokerage Co., Ltd., behind which is Shenzhen , a subsidiary of Tencent. Tencent Video Culture Communication Co., Ltd. (hereinafter referred to as "Tencent Video Culture") is 100% owned.

CDB Brokerage quietly changed its name to a wholly-owned subsidiary of Tencent

According to the official website of CDB Brokerage, the company was registered and established with Beijing Administration for Industry and Commerce on June 17, 2013. It is now headquartered in Beijing and has a registered capital of 100 million yuan. CDB Brokerage is a wholly-owned subsidiary of Kaiyin Investment Management Co., Ltd. The business scope covers insurance brokerage, corporate management consulting, risk management consulting, investment management consulting, reinsurance and many other fields. The business scope involves energy, electric power, real estate, large-scale engineering, finance, medical care, transportation, manufacturing and pension industries. There are only two types of Internet insurance products registered on the official website of the Insurance Association of China, 1. Auto insurance, and 2. Children’s comprehensive insurance.

This time, Tencent Video Culture also subscribed to invest 100 million yuan to fully acquire CDB Brokerage, and changed its name to Beijing Tennuo Insurance Brokerage Co., Ltd., and the legal representative changed from Zhu Hong to Hong Danyi. Tianyancha shows that the shareholders of Shenzhen Tencent Video Culture Communication Co., Ltd. include 2 companies, of which Shenzhen Tencent Computer System Co., Ltd. holds 95% of the shares and Shenzhen Century Triumph Technology Co., Ltd. holds 5%.

Ma Huateng lays out insurance intermediaries. WeSure realizes universal insurance coverage.

The day the WeChat "Nine Palaces" were gathered, the entire insurance industry was in a state of excitement. It is reported that before WeSure, Tencent successively invested in Zhongan Property & Casualty Insurance (property insurance), Hetai Life Insurance ( life insurance ) and Hong Kong's Aviva Insurance, but it was not a major shareholder in any of the three companies. Only WeSure belongs to , which absolutely controls , and ranks among WeChat’s nine-square grid, and WeSure has also successfully taken advantage of Tencent’s traffic “dongfeng”.

On November 22, 2018, WeSure released its first anniversary big data report. The data showed that as of September 2018, the WeSure mini program had nearly 20 million monthly active users, ranking first among insurance mini programs for six consecutive months. Bit. 70% of WeSure users use WeChat Pay to purchase insurance services for the first time on WeSure; 48% of users return for repeated visits after purchasing insurance; 36% of users choose to insure their family members; 80% of users are born in the 80s and 90s, and the minimum number of users is insurance. The person is only 18 years old. Xie Bangjie, general manager and CEO of Tencent WeSure, said in January this year when attending the Financial Industry Leading China Annual Forum and the 4th Yanshu Tea Party: Faced with an aging population and a sharp increase in the dependency ratio, China's insurance penetration rate is still at a low level, with a huge gap. .

According to incomplete statistics, in addition to WeSure, ZhongAn Property & Casualty Insurance, Hetai Life Insurance, and Hong Kong Aviva Insurance, the insurance companies currently controlled by Tencent include Blue, which acquired Hong Kong's first online life insurance company last year, which also caused a sensation. Blue has said that it will not have an intermediary sales channel and hopes to handle it digitally. It will have more close cooperation with Tencent in the future. So what is Tencent’s intention to “win” another insurance intermediary license this time?

Industry insiders told Financial Insurance that WeSure is an insurance agent and theoretically an agent of the insurance company; while Tennuo is an insurance broker and theoretically an agent of insurance customers. This is a theoretical difference. In practice, insurance agencies generally tend to handle decentralized and individual business; insurance brokers generally tend to handle bidding and group business. From the perspective of regulatory policies, insurance agents, with the authorization of the insurance company, can handle claims on behalf of the insurance company; insurance brokers can also engage in risk consulting, handle reinsurance business, and charge fees in both directions. As for Tencent’s overall insurance strategic layout, it is still unclear. Just to get more license plates? Or is it the competition among various sections within Tencent? Or are you planning to carry out strategic segmentation (one to develop individual business and the other to develop group business)? Still need to observe.