The steady increase in household consumption across the country has driven the rapid development of the mooncake industry. iiMedia Consulting predicts that China’s mooncake sales will increase by 11.8% year-on-year in 2022, reaching 24.38 billion yuan.
Cross-border sales analysis of China’s mooncake industry
iiMedia Consulting data shows that the scale of China’s cross-border e-commerce transactions has expanded year by year. In 2020, due to the impact of the epidemic, the scale of China’s cross-border e-commerce transaction market has declined, with a transaction size of 10.3 Trillion yuan. iiMedia Consulting analysts believe that the production of mooncakes is gradually developing in the direction of miniaturization, low sugar, and diversification, which is more in line with the nutritional standards of modern Western catering. Cross-border e-commerce has expanded the sales scope of mooncakes. Mooncakes have been sold as traditional food in China and gradually expanded to overseas markets.
Analysis of per capita baking consumption in China’s mooncake industry
iiMedia Consulting data shows that in 2020, China’s per capita annual baked food consumption growth rate declined slightly due to the impact of the epidemic, with per capita consumption of 7.3 kilograms. Comparing China's per capita consumption with major countries and regions around the world, China's per capita consumption of baked goods is less than half that of Japan, a country with the same dietary structure. iiMedia Consulting analysts believe that my country is in the stage of consumption upgrading, and per capita consumption is on an upward trend. In the future, per capita consumption in my country's baking industry is expected to continue to rise.
Currently, the "Generation Z" group has gradually become the main consumers in the mooncake sales market, and consumer forces such as "post-95s" and "post-00s" are also rising. iiMedia Consulting analysts believe that new young people have gradually become the main consumer force in the mooncake market. They have different consumer needs and purchasing behaviors from the past. It is recommended that mooncake-related companies focus on the new young people’s demands for taste, packaging and health. In-depth research Understand the situation of consumer market to create hot products. At the same time, it is recommended to pay attention to the new mode of information acquisition of this group and carry out "group planting" through innovative marketing models such as Xiaohongshu and Douyin.
Part of the data and pictures in this article are excerpted from the "2022 China Mooncake Supply Chain and Customer Consumption Trend Big Data Monitoring Report" released by iiMedia Research Institute. To view the full high-definition report and more related industry data, please log in to the link below:
https: //report.iimedia.cn/repo7-0/43205.html?acPlatCode=tt&acFrom=bg43205
