In this article, the author dismantles the development of eBay, let’s take a look at it. Both parties communicate on this platform and choose products that they are satisfied with for trading. After all, everyone wants to buy high-quality and low-priced things. One party has idle

: As the originator of C2C e-commerce, eBay, why can it have vast customer resources and become a global e-commerce trading platform? This is about talking about the advantages of eBay’s business model and platform. In this article, the author dismantles the development of eBay, let’s take a look at it.

The oldest e-commerce website, in addition to Amazon , the well-known one is eBay, which is the originator of the C2C e-commerce model.

eBay was founded in 1995. It is an online auction and shopping website that manages online auction items that allows people around the world to buy and sell items online. It has a history of nearly 27 so far and is one of the earliest e-commerce websites.

eBay allows customers from all over the world to exchange information and trade goods through this platform. Committed to building a website that allows consumers around the world to auction and shop online.

eBay has .38 billion overseas buyer customer resources, including the consumer markets of developed countries in Europe and the United States and the markets of emerging economies.

1. What services does eBay provide?

eBay As a global user trading platform, it has pioneered the C2C model. The roles played by consumers and sellers on eBay are interchangeable. eBay does not directly participate in the purchase and sale of goods. It only provides a platform for buyers and sellers. platform.

Both parties communicate on this platform and choose products that they are satisfied with for transactions. After all, everyone wants to buy high-quality and low-priced things. One party has idle things, and the other party wants to buy them, so they can negotiate on the platform for mutual benefit. It’s just mutual benefit. eBay relies on this model to attract more and more users to register on the eBay platform.

Millions of furniture, collectibles, computers, and vehicles are listed, sold, and sold on eBay every day.

Some items are rare and valuable, but most items may just be dusty, inconspicuous looking trinkets. These items are often ignored by others, but if they can be sold in large global markets, their value may rise.

As long as the item does not violate the law or is on eBay's prohibited sale list, it can be listed for sale on eBay. Services and virtual items are also within the scope of items that can be sold.

It is fair to say that eBay has overturned the smaller flea markets of the past, bringing buyers and sellers together to create a market that never rests.

Currently, eBay is one of the world's most popular online shopping destinations and the second most visited e-commerce website in the United States. Now, the development of the global e-commerce market still contains huge potential. As emerging e-commerce markets in many developing countries are further established, eBay's development will cause a new wave.

Chinese sellers can use the eBay platform to sell our goods around the world, which can build our Chinese brand. We can also purchase goods from abroad to realize the interactive circulation of goods, and the eBay platform can give us certain discounts and reduce the intermediate cost. The price difference saves transportation costs and creates a price advantage for domestic and foreign commodity circulation.

2. eBay’s platform advantages

Rich sites, covering North America, Europe and other regions. Compared with other platforms, eBay has a lower threshold for opening a store and the procedures are not too cumbersome.

eBay has a variety of pricing methods, including different pricing methods such as reserve price bidding, no reserve price bidding, fixed price sale, fixed price transaction, etc.

For sellers, eBay has dedicated customer service who can communicate by phone or online session to solve their own problems in opening a store.

eBay customer service also provides Chinese sellers with good technical and operational support ; eBay's ranking is relatively fair, and sellers can obtain better rankings and get more exposure through auctions.

3. eBay and China

eBay can be said to have gotten up early and rushed to the late market for the Chinese market.

On July 11, 2003, eBay merged with China's largest e-commerce company EachNet (Chinese name: " eBay ") for 150 million yuan in cash.

Back then, eBay had more than 2 million users in China, with a market share of 85%. After this, eBay changed its name to eBay eBay in China.

Unfortunately, eBay eBay just doesn't have enough capabilities to compete with Jack Ma Alibaba and Taobao. Just two years after

entered the Chinese market, its CEO Meg Whitman (Meg Whitman) announced that the company would withdraw from China’s online trading market.

4. eBay's business model

eBay's success comes from its unique business model.

First of all, eBay is in line with the unique social and consumption habits of the United States. Secondly, eBay is an online virtual market with no inventory and logistics, and does not require a large initial capital investment. The fixed cost is very low;

At the same time, the positioning of eBay's online virtual market, This means that eBay is extremely scalable.

eBay's profit method is also unique: charging a listing fee for each auction (fees range from 0.25 to 800 US dollars). An additional transaction fee (ranging from 7 to 13% of the transaction price) will be charged for each completed auction.

Since eBay also owns PayPal, it also generates benefits from this. eBay and PayPal are similar to domestic Taobao and Alipay , one is used to open a store and the other is used for payment.

5. The four stages of eBay’s development

In 1995-2000, , eBay pioneered the C2C transaction model, using Internet technology to provide a safe and convenient e-commerce transaction platform for buyers and sellers. Through category and business expansion, it accumulated a huge customer base and grew rapidly. An e-commerce giant.

From 2001 to 2010 , eBay began to rest on its laurels after rapid growth. Under the background of the increasingly saturated and over-expansion of the online auction market, the rise of competitors such as Amazon, and the rise of search and social networking sites, eBay's first-mover advantage gradually weakened.

From 2011 to 2016 , eBay launched four major strategic transformations - developing mobile payment products, developing PayPal payment business, penetrating from online to offline, acquiring the comprehensive e-commerce service platform GSI Commerce, and transforming from the auction retail market to both A comprehensive Internet technology platform for channels and services.

From 2016 to now , eBay’s revenue has been cut in half after splitting its payment business, and the engine of strong growth has disappeared. After many divestitures and adjustments to the business structure, the focus has returned to the online trading platform. However, the revenue growth rate of the trading platform has stabilized and the growth momentum is insufficient. The e-commerce industry chain is increasingly improving, but eBay lacks infrastructure such as logistics systems and IT systems. It is gradually falling behind in the competition with Amazon and has a confused future.

Although eBay has gone through many twists and turns, eBay remains one of the most popular options for getting items listed and sold quickly.

Due to its auction nature, sellers can often obtain more than the actual value of the item.

No matter how eBay changes and what kind of business eBay will develop in the future, it is a good platform that allows sellers to make money.

#Columnist#

Bouny_Yuan, public account: Yuan Ge talks about e-commerce . Everyone is a product manager columnist and e-commerce product manager. Focus on e-commerce product design, business analysis and backend digging. Author of "E-commerce Product Manager's Guide: Full Analysis of E-commerce Backend System Product Logic"

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