The relevant person in charge of the Changning District Sports Bureau introduced that this Changning District Games has three characteristics. First, it adheres to the game running concept of "government guidance, market drive, social participation, and coordinated promotion" and encourages enterprises, institutions, and sports-related social organizations. Actively host events; the second is to strengthen the "event economy" by continuing to hold high-level events and activities, and continuously cultivate the people's sports consumption behavior, thereby driving new industry increments; the third is to deepen "sports +" and promote sports and Integrated development in related fields, namely "sports + smart digital connection", "sports + travel, shopping and entertainment", "sports + medical and health care", "sports + education, culture and publicity".
As an important part of the "Sports + Travel, Shopping and Entertainment" section, Changning District Sports Bureau, Focus Games and KING88 Commercial Plaza have cooperated to create an e-sports carnival. Focus Games will present its two mobile game products "RisingBeat" and "Light and Shadow Link". The event will hold an offline game experience exhibition in the form of e-sports competitions, stage interaction, and national entertainment, integrating the two-dimensional trend culture with e-sports. Combined, we can convey a positive and healthy green e-sports concept to the community and create a healthy and good e-sports atmosphere.
It is reported that this e-sports carnival is led by the Changning District Sports Bureau and participated by relevant e-sports game companies. It aims to create offline quality events and promote healthy e-sports for all. During the "14th Five-Year Plan" period, Changning Sports Bureau will focus on e-sports and surrounding industries around the four major sectors of event operations, talent training, cultural media, and project research and development. The holding of this carnival also demonstrates Changning District’s confidence in assisting the development of the e-sports industry and cultivating e-sports culture.
As early as December 2017, Shanghai released "Several Opinions on Accelerating the Innovative Development of the City's Cultural and Creative Industries" (referred to as "Shanghai Cultural and Creative Industry 50"), allowing Shanghai, which originally had good soil and first-mover advantages in the country, to E-sports has entered the fast lane of development. Later, 20 opinions were issued to promote the healthy development of the e-sports and industries to promote the orderly and healthy development of the Shanghai e-sports industry and accelerate the construction of the global e-sports capital. The development of the e-sports industry not only combines urban culture with sports culture, but also drives innovation and excellence in industries such as live broadcast, television, tourism, education, and business districts.
Focus Games CEO Zhu Xiaojing said that Focus Games focuses on lightweight e-sports and casual e-sports. This e-sports carnival makes full use of the advantages of offline activities to allow more citizens to experience the charm of e-sports. In the future, Focus Games will further leverage the youth, internet-based, cross-industry convergence and other industrial characteristics of the e-sports industry, actively organize small and medium-sized e-sports events, national competitions, daily games, and campus green e-sports events, integrate superior resources, and cultivate e-sports. Talents help Shanghai build a global e-sports capital. (Guangming Daily all-media reporter Yan Weiqi)
