There was even a meeting between Song Joong Ki and Li Yifeng. However, the Ali Planet meeting was later revealed to be bundled sales, unclear information on the ticket purchasing platform caused ticket purchase failures, and unprofessional customer service. Fans generally uninsta

When I was browsing today's Weibo, I suddenly saw a music player software that has not appeared in everyone's field of vision for a long time - Xiami Music .

Unfortunately, after many years, the news about about Xiami Music is not good news.

According to rumors, Xiami Music will be closed in January next year. . .

This Weibo post immediately caused netizens to start a wave of memories of Ye Qingjie. However, Alibaba Group , the owner of Xiami Music, has not expressed its opinion on this matter yet.

However, judging from Alibaba’s recent ambiguous attitude towards NetEase Cloud Music , is really very credible.

You must know that as early as September last year, Alibaba had already spent US$2 billion to invest in NetEase Cloud Music.

As for its own son Xiami Music, Alibaba Group has adopted an attitude of indifference.

For example, the "I want it all" 88VIP, has already silently allowed users to choose between Xiami Music's year-round membership and NetEase Cloud Music.

You must know that the major members in this 88VIP are almost all Alibaba’s own products, but among this group of Alibaba-based apps, members of NetEase Cloud Music suddenly appeared. Please take a closer look at this. .

I believe this signal is already obvious.

My son can no longer take care of him, so let’s invest some money in NetEase Cloud Music.

However, Xiami Music, which is rumored to be shut down soon, was once the man who stood at the top of the contempt chain of music playing platforms.

In the eyes of some users who like niche music, Xiami Music is definitely a pure land.

Click to open the music genre of Xiami Music. is simply a professional "Encyclopedia of Music Styles".

In addition, Xiami has a very detailed classification of the works of band artists. Many early songs that were very niche and cannot be found on other platforms are also included in Xiami; the information on the songs is also very comprehensive. . .

From these points alone, Xiami Music is by far the most professional.

In terms of community operation, Xiami allows users to upload tracks and edit lyrics, which is similar to Wikipedia's operation method, making Xiami Music's users very sticky, and Xiami Music's recommendation mechanism is also very complete.

It is this unique temperament that has allowed Xiami Music to be labeled as "niche" and "professional", gathering more and more niche music lovers, and successfully climbed onto the list of the most popular music playing platforms. top.

The person who gave Xiami this temperament is really the founder of Xiami Music - Wang Hao.

The founder of Xiami has been fond of music since he was a child. Although he studied applied electronics in college, he focused all his attention on music.

formed his own band and also founded a forum called "Sound Network". This experience really made Wang Hao realize : It is too difficult to be a musician in China.. . .

Income was low and piracy was rampant. After graduation, Wang Hao joined Alibaba in 2003 as a system analysis engineer. However, after joining Alibaba, Wang Hao still did not give up his music dream.

left Alibaba in 2006 and founded a music website called EMUMO, which means: EARN MUSIC & MONEY allows musicians to make money with music . This website is also the predecessor of Xiami Music.

From the first day of its establishment, Xiami has wanted to popularize the paid method of listening to music.

Such a concept seemed extremely out of place in an era of rampant piracy in 2006. At that time, music websites used free listening to songs to obtain traffic, and then relied on selling advertisements to monetize it.

In order to cultivate users' paying habits, Xiami adopts a very strange model: first asks users to charge, and then solves copyright issues, which is the so-called first boarding, and then replenishing the tickets.

Users can try it for free on Xiami, and then choose whether to pay to download. Xiami, on the other hand, waits for the copyright owner to come to their door, and then hands over the income to the copyright owner to discuss the issue of sharing.

Although the original intention is good, such a solution obviously does not please both ends.

As a user, there are free pirated music to listen to. Who would spend money to buy songs?

And even if someone actually paid, very little would flow into Xiami. It would be difficult to cover Xiami's own operations, so Xiami would naturally have no incentive to actively buy copyrights.

In the eyes of some popular musicians, Xiami has obviously made money from his songs, but not a penny has gone into his own pocket. This is very embarrassing.

In 2012, independent musician Zuo Xiaozushu criticized Xiami.com for this behavior on Weibo. Later, he united with dozens of independent musicians to issue a joint statement to boycott Xiami.

Regarding copyright issues, it is obvious that Xiami Music is too ahead of its time.

Xiami, whose profitability was average in 2012, has realized that the digital music market will become a money-burning game with the injection of capital. If Xiami cannot find the money, it will not be able to play at all.

Wang Hao, who was born in Alibaba, went round and round and finally chose to return to the embrace of Alibaba. He was acquired by Alibaba and merged with Tiantian Dongting in 2015 to form Ali Music .

After the merger, Alibaba Music invited Gao Xiaosong as chairman, Song Ke as CEO, and He Jiong as chief content officer. I don’t know which variety show I thought I was watching after this plastic surgery. . .

As the founder, Wang Hao was transferred to DingTalk. After this series of operations, may have paved the way for Xiami Music to get to where it is today.

In 2015, the National Copyright Administration issued a strict music copyright order, requiring online music service providers to stop disseminating unauthorized music works, and ordering all online music service providers to take all unauthorized music works offline.

Xiami Music has always had inherent deficiencies in music copyright issues. After joining Alibaba Music, this problem unfortunately has not been resolved.

The music copyright war in 2015 caused Xiami Music to remove many copyright-free music overnight. A music platform without music will not be recognized by users no matter how well it does .

When Gao Xiaosong took over Ali Music, he did not pay attention to the copyright issue of Xiami Music. Instead, he started an Ali Planet project that includes music playback, music production, performance and live broadcast.

opened Alibaba Planet at that time. On the homepage were three columns: "Fans Entertainment", "Tiantian Audiovisual", and "Behind the Scenes Heroes". At that time, Alibaba Planet's idea was that since we cannot rely on copyright to retain users, then we must win over fans. Group it.

even hosted a meeting between Song Joong Ki and Li Yifeng. However, Ali Planet’s meeting was later revealed to be bundled sales, unclear ticket purchase platform information caused ticket purchase failures, and unprofessional customer service. Fans usually uninstalled after attending the event. . . . In the end,

still made a "hodgepodge" that no one liked and announced in 2016 that it would cease operations.

At that time, several music platforms including QQ Music, Kugou Music, and NetEase Cloud Music all spent money on copyright investment. Although Xiami also acquired several music companies such as Rolling Stone and Huayan in 2015 of copyright.

But compared to other music platforms, they spent all their money on copyright. After Xiami Music lost the copyright war, it was finally considered a niche playback software. According to iiMedia’s monthly active users in 2019 , Xiami is far behind other music platforms.

Although the Weibo posts in the past two days are full of voices feeling sorry for Xiami, most honest users follow the copyright.

Maybe what Gao Xiaosong wanted to do back then was right, because you will find that now NetEase Cloud Music and QQ Music have also begun to do content economy and fan economy.

But with the huge amount of copyrights and contracted artists, no matter how hard you try, you can still gain popularity.

Looking at Xiami in turn, after all, no matter how good a music platform is, no matter how hard it is, without the support of music copyright, it will be nothing more than a castle in the air.