Spirits and Bartender Pictorial Original published in 2022-07-06
The hot summer is originally the season for drinking beer and eating barbecue and skewers. At this time, beer bars are a good place for many people to gather at night, but in the past three years, the epidemic has added shadow to the entire industry.
Especially this year, it was not until the end of June that Shanghai gradually resumed dine-in at restaurants, and bars have not yet fully opened; in other cities in China, the epidemic has also become a normalized existence.
Recently, Bartender Pictorial interviewed 6 well-known beer bar operators in five places in Guangzhou, Chongqing, Chengdu, Nanning and Suzhou, and listened to them talk about the current business situation of beer bars under the gradual normalization of the epidemic and the insights and ideas brought by the epidemic. Let’s take a look together!
Remember to go to the beer bar with your friends often to have a drink while taking good protection!
HUBBA Hu Jing
Afei/store manager
Q: What type of bar are you? What type of beer is mainly sold? Is there a cocktail available?
A Fei: We are a performance craft bar that promotes Guangzhou's local culture. It mainly sells homemade beer and high-quality craft beer, and has pre-mixed cocktails and non-alcoholic beverages.
Q: Have you been operating normally since this year? Has it been closed?
A Fei: Because of the epidemic, it was closed for half a month in April, and it was open for normal business at other times.
Q: How is the passenger flow compared with the same period last year? Is there a lot of pressure to survive?
A Fei: If it compares with in the same period as last year's , it will definitely decline, and the survival pressure will naturally be great.
Q: What wine do you mainly drink during the epidemic? Are you stocking up on wine?
A Fei: During the epidemic, I mainly drink craft beer, but I will also drink some gin wine, so I don’t have any wine stocks, after all, they are all in the store hahaha.
Q: Through this epidemic, what new insights and ideas do you have in your work or life?
A Fei: In fact, the epidemic is difficult and it is not easy for everyone. Instead, I have seen a lot. No matter how much marketing I want, the most important thing is to do a good job in products and services. A good activity may make you get more, but the ones who support you in the end are those old friends on weekdays! We are our original intention to do our job well and provide everyone with a comfortable and relaxed environment.
Address: No. 170, Siyouxinma Road, Yuexiu District, Guangzhou
Beer Hardcore Craft beer
Xie Xiaobai/BeerHardcore Person in charge
Q: What type of bar are you? What type of beer is mainly sold? Is there a cocktail available?
Xie Xiaobai: Hello everyone, we are BeerHardcore from Guangdong. We have been focusing on homemade craft beer since 2015.
Q: Have you been operating normally since this year? Has it been closed?
Xie Xiaobai: Due to the local epidemic policy, we have also experienced more than two months of dine-in ban. This is still relatively fatal for beer house .
Q: How is the passenger flow compared with the same period last year? Is there a lot of pressure to survive?
Xie Xiaobai: In fact, many business environments have undergone relatively large changes in the overall epidemic environment. Generally, after a brief ban, a small peak in passenger flow will be ushered in, and then it will stabilize, but overall it is still not as good as the previous year. In addition, the increase in store renting labor year by year, the pressure is still relatively high.
Q: What wine do you mainly drink during the epidemic? Are you stocking up on wine?
Xie Xiaobai: It is still mainly used for craft beer, and occasionally drink some whiskey .
Q: Through this epidemic, what new insights and ideas do you have in your work or life?
Xie Xiaobai: The bar industry has too weak resistance to the impact of the epidemic, and the overall market is also sinking. We still need to find our own positioning and improve the quality of our products.
Huacheng Main Store Address: 106 Shop of Jiayu Mansion, Huacheng Avenue, Tianhe District, Guangzhou
HopsCraft Litun
Kimura Asahi/Bar Supervisor
Q: What type of bar are you? What type of beer is mainly sold? Is there a cocktail available?
Kimura Asahi: I am HopsCraft from Chongqing Litton Craft Bar, mainly craft beer, and provide a small amount of other drinks.
Q: Have you been operating normally since this year? Has it been closed?
Kimura Asahi: It has been open for business, and it is not closed.
Q: How is the passenger flow compared with the same period last year? Is there a lot of pressure to survive?
Kimura Asahi: The passenger flow is less than last year, and the operating pressure is still very high as the turnover decreases.
Q: What wine do you mainly drink during the epidemic? Are you stocking up on wine?
Kimura Asahi: Beer is the main one, and he occasionally drinks red wine. During the epidemic, he stocked up some wine in a small amount.
Q: Through this epidemic, what new insights and ideas do you have in your work or life?
Kimura Asahi: The epidemic has a great impact on the bar industry, and the overall Chongqing market is not very good. We should pay attention to providing services and production to increase sales.
Address: No. 3, No. 272, Binjiang Road, Jialingjiang, Yuzhong District, Chongqing
Monster Beer Hall MONSTER BREW
Lao Wang/ Monster Beer Hall owner
Q: What type of bar are you? What type of beer is mainly sold? Is there a cocktail available?
Lao Wang: We are a small craft beer bar, mainly selling craft beer draft beer , and there are a small amount of cocktails provided.
Q: Have you been operating normally since this year? Has it been closed?
Lao Wang: Most of the time it is open normally. In a small number of situations, relevant departments prohibit bars and other business premises from operating. We cooperate. In fact, our area and abortion cannot keep up with small restaurants. I think the policy sometimes has a one-size-fits-all approach. The control should be a scene like nightclub Diba, where there is a larger abortion. Our small bar is caught in the shooting.
Q: How is the passenger flow compared with the same period last year? Is there a lot of pressure to survive?
Lao Wang: We have more repeat customers, but the traffic itself is not big, so it is not much different from last year, except for the time when the epidemic control does not allow business.
Q: What wine do you mainly drink during the epidemic? Are you stocking up on wine?
Lao Wang: Industrial beer, sake , white wine, there are some wines to stock up on when you have dinner with friends, but it has nothing to do with the epidemic .
Q: Through this epidemic, what new insights and ideas do you have in your work or life?
Lao Wang: Don’t work too hard, leave time for the loved ones, and at the same time say something to friends who want to work in a bar, think clearly and enter the industry with caution.
Address: No. 21, Guangfuqiaozheng Street, Wuhou District, Wuhou District, Chengdu City,
wedding wine Bar
Firefox/ Bar Investor, Manager of the Weizun Music Tavern
Q: What type of bar are you? What type of beer is mainly sold? Is there a cocktail available?
Firefox: I currently invest in and operate three bars (Guangxi Nanning
Q: Have you been operating normally since this year? Has it been closed?
Firefox: The wedding wine Bar has been operating normally this year. Without requiring bans when epidemic prevention testing and sanitation disinfection are carried out, there is no requirement for banning. Weizun Tavern closed for 48 days.
Q: How is the passenger flow compared with the same period last year? Is there a lot of pressure to survive?
Firefox: The business conditions of wedding wine Bar are currently in an upward period, and the industry in Nanning is gradually gaining popularity, and there is no worry about operating pressure.
Q: What wine do you mainly drink during the epidemic? Are you stocking up on wine?
Firefox: I am not a foreign wine enthusiast. I usually drink some crafts with my friends. I also have more than a dozen bottles of original imported XO Cognac and McAllen in the store.
Address: Unit 11, Building 29, Xingfu Home, No. 10 Wangyuan Road, Qingxiu District, Nanning City, Guangxiu City
TSINGTAO1903 Barbecue Beer Bar
Sun Qi/ Barbecue Beer Bar Manager
Q: What type of bar are you? What type of beer is mainly sold? Is there a cocktail available?
Sun Qi: We are TSINGTAO1903 barbecue beer bar from Suzhou . We mainly use domestic brand beer and operate a small amount of beverages.
Q: Have you been operating normally since this year? Has it been closed?
Sun Qi: Due to the impact of Shanghai epidemic prevention, Suzhou has also suspended business intermittently for a period of time and has now begun to resume business.
Q: How is the passenger flow compared with the same period last year? Is there a lot of pressure to survive?
Sun Qi: Shanghai's epidemic prevention and control policy has a great impact on Suzhou's bars. After all, the two cities are too close to each other, and their revenue is much less. After the recovery, a small part of the customer source will flow back. As the turnover decreases, the operating pressure is still very large.
Q: What wine do you mainly drink during the epidemic? Are you stocking up on wine?
Sun Qi: It is mainly based on beer, and occasionally drinks red wine. During the epidemic, a small amount of wine was stocked up.
Q: Through this epidemic, what new insights and ideas do you have in your work or life?
Sun Qi: Suzhou is close to Shanghai, the epidemic has a great impact on the bar industry, and the Suzhou market as a whole is not good. We want to reduce costs and prepare to open a branch after the market stabilizes.
Address: No. 288, Huanghe Middle Road, Kunshan Economic and Technological Development Zone, Suzhou City
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