China has a history of winemaking for more than 3,000 years. There are endless stories about liquor in every dynasty and generation. To this day, liquor has become a "social weapon". Whether it is a business banquet or a gathering of friends, everyone will have endless things to say after a glass of white wine.
In addition to having social attributes, liquor is also called "hard currency" because of its high collection value. However, for this reason, it is becoming more and more expensive for ordinary people to buy liquor.
Liquor prices have risen, and people are far from buying wine.
first. Due to the inflation of , prices have risen. The brewing time of liquor is long, and the capital investment, raw material costs and labor costs are very high. In order to maintain the quality of liquor, the winery has to raise prices.
Second, the audience of liquor is gradually spreading, and more and more young people are joining the liquor camp. Moreover, with the rise of the "collection" craze, many people not only buy it to drink, but also buy it to collect it. Therefore, many liquors are in short supply, and the prices naturally rise.
Thirdly, in the consumption concept of ordinary people, which wine is higher and which brand of wine rises faster, people are more willing to believe that it is good wine, after all, "good wine is not cheap." This mentality is exactly what the wine company wants, so everyone raises prices one after another.
Take national liquor Moutai for example. The price was 680 yuan in 2008, and 868 yuan in 2010. It took about 1,500 yuan in 2011. Now it costs nearly 3,000 yuan to buy a bottle of Feitian Moutai. The history of Moutai's price increase witnesses the development history of the liquor industry.
But anyone with a discerning eye knows that a small part of the price increase is due to the rise in prices, and a large part is used as marketing expenses, that is, advertising.
In fact, in the eyes of liquor experts, the difference between good liquor is really small. Even pure grain liquor, its cost is basically in a controllable range, and it will not reach an almost "sky-high price".
Many good wines are now expensive, and most of the money we spend is to pay for the sake of face. Who said good wine is not cheap? The quality and taste of these three low-priced wines on the market is not inferior to that of first-tier famous wines. Because they do not pay attention to publicity, few people know about it, but many liquor experts have said they can't forget it after drinking it.
1.Beidakura
This wine is well known in Northeast China, but due to its excellent taste, more and more outsiders have begun to regard it as ration wine.
This wine is less than 100 yuan per bottle, but it is brewed with 100% pure grain. The wine is very mellow and very satisfying to drink. It uses rock cellar fermentation commonly used in Northeast China, so the regional characteristics are very obvious. Although the first sip is relatively spicy, the grain rosy aroma and sweetness become very layered after the rise, and the more you drink it, the smoother it is. It is a good wine suitable for long-term drinking.
2. Jun Zhongyuan Private Liquor
This wine is a Guizhou wine brewed by a disciple of the former Maotai factory manager Li Xingfa . It uses red tassel glutinous sorghum like Feitian Moutai. This sorghum can still maintain a large amount of nutrients after repeated steaming, grilling and picking of wine.
Whether a wine is good or not depends on the brewing process in addition to the raw materials. This wine uses the most complex Kunsha process in sauce wine , which is the "12987 process". This brewing process is expensive, time-consuming and low wine production rate, so wineries that do not have some strength dare not use it.
Jun Zhongyuan Private Wine is produced through the best brewing materials and brewing technology. The wine tastes elegant and delicate, with a long aftertaste. The color of this wine is slightly yellowed, the line is delicate and coherent, the hops are rich and not easy to disperse, and the cup is obvious. From the appearance, you can know that this wine is not simple.
Taste carefully. After more than five years of cellaring, the sauce has a prominent aging flavor, delicate and soft taste, coordinated five flavors, long-lasting aftertaste, and the fragrance remains in the empty cup.
3. Golden Sands Return to Sand Diamond Five Star
This wine costs just over 100 yuan. Although it uses crushed sand brewing technology, the taste is very good, and the wine is transparent and yellow.
Opening a bottle of grain has a strong aroma. Although the burnt and paste are not very prominent, the five flavors are harmonious, the aroma is elegant, and the middle section has a slight sour taste. The other two wines are sweet, which are distinctive to drink, pure quality, and very comfortable to drink. It is an easy-to-drink wine and suitable for drinking.