On June 28, the 22nd China (Hangzhou) Food Festival and the 4th China (Hangzhou) International Food Expo opened in Hangzhou.
This event, with the theme of "Digital Food Generation·Enjoyable Consumption", promotes the development of high-quality branding and industrialization of pre-made dishes enterprises, promotes the accelerated recovery, transformation and upgrading of the catering industry, and creates an influential catering industry event to help "Two stability and one promotion".
At the event site, the Hangzhou Enterprise Assistance Action of "Warming Together and Sharing a Prosperous Future" for the national catering industry was officially launched. The content includes a gourmet competition, namely the 10th Season of MasterChef Competition, a season of activities to support catering and the spread of love, a promotion of a new business model in the catering industry, a forum to develop new developments in the catering industry, and a series of special food promotion activities.
In addition, starting from October 2021, the Hangzhou Municipal Bureau of Commerce has officially launched the "Six" project assessment activities for the Hangzhou catering industry. After multiple rounds of solicitation and review, the first batch of "Six" project lists were officially announced at the event site, an award ceremony was held, and the 2022 "Six" evaluation process was launched.
At the opening ceremony, the conference officially launched Zhejiang Province’s “Love Zhejiang Family Banquet” series of pre-made dishes to promote consumption. Relevant departments and major e-commerce platforms will vigorously promote the implementation of the “digital business to promote agriculture” project, focusing on Guide and support localities to increase the cultivation of the prepared vegetable industry and the creation of "family banquets" with regional specialty prepared dishes.
is worth mentioning. During the event, the "Top Ten Hot Products of Prepared Dishes in 2022" were also released. The organizing committee combined annual sales, annual turnover and market share of segmented tracks, expert scores and early audience voting to select " The top ten popular prepared dishes in 2022."
Next, the event will link online and offline the six first batch of 30 famous stores in 9 famous streets, popular complexes in 13 districts, counties and cities, as well as Douyin life services, Eleme , Meituan , and i Business Travel Through multiple platforms such as Tongtong, Citizen Mall, CCB Life , we launched the "Thousands of Famous Streets and Stores Delivery to the Whole City" campaign, and launched a series of food promotion activities such as "Digital Food Generation, Eat for a Summer".
In November this year , the 24th West Lake International Expo and the 4th China (Hangzhou) International Food Expo Zhiwei Fireworks Collection and Food Carnival will also join hands with catering companies to bring a better innovative experience to consumers and lead the industry trend at the same time. There are also China (Hangzhou) International Intelligent Products Expo, "Go Wild" Outdoor Lifestyle Travel, RV Camping Season and Citizen Leisure Festival.
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