Hello everyone, this is Jibai brand control. Any manufacturer has its own price supervision system, and maintaining the stability of the market environment is the manufacturer's responsibility. However, with the rapid development of the e-commerce industry and the growth of the online dealer group, some irregular and improper sales methods have also emerged, and malicious distributors stolen goods and price spoiling are one of them. Many manufacturers do not know how to control the price of dealers when facing such problems? How to control string and price? This article will share some practical experience in price control for you, and I hope it will be helpful to you.
1. Online price control experience
The current mainstream e-commerce platforms include Taobao, Pinduoduo, JD , and they are the most concentrated places for infringement, chaotic prices, and malicious competition. Although the rules of each platform are different, the methods of online price control are similar. What manufacturers need to do is to control prices through platform complaints. Taking Taobao as an example, there are the following points to pay attention to when complaining about price control:
1. Make good use of the platform's intellectual property protection rules. Any seller who steals pictures of the official website or flagship store, highlights the use of its own trademark
or sells it without authorization, can make complaints in the name of infringement of intellectual property rights. After the complaint is passed, the platform will punish sellers for removing the product, deducting points, and reducing the right of to .
2. Complaints of counterfeit goods. Now everyone is calling for anti-counterfeiting, and major e-commerce platforms are no exception. The manufacturer should issue a fake appraisal report when complaining that the seller sells fake goods. Taobao platform implements a "strike-out" system, and sellers who sell fake products will be severely punished.
3. Be sure to make full preparations before complaining, such as your own proof of rights (including intellectual property certificate, proof of use of rights, production and sales certificate, etc.), and evidence of infringement by the seller (including product information comparison charts between the two parties, appraisal reports, etc.). Too many complaints will affect the manufacturer's reputation.
2. offline price control experience
offline dealers privately take goods to online sales is also one of the reasons for the chaotic price of e-commerce. If the manufacturer wants to control the scramble of goods and the price spoiler, there are several methods:
1. Sorting through channels and controlling prices. Advantages: It can directly connect with dealers, and the control effect will be immediate, and to a greater extent avoid the occurrence of chaotic prices. Disadvantages: There are many distributors at all levels, and it is time-consuming and labor-intensive to control. And there is no way to know the source of the small shops online.
2. Protect your rights through legal means. Advantages: It is the most effective and fair way to protect rights. Disadvantages: It will consume a lot of manpower, material resources and financial resources. And only those sellers who seriously disrupt the market order can be managed.
3. Third-party company agent price control
At present, many manufacturers have handed over the price control and rights protection work to professional rights protection companies, because third-party companies have these advantages:
1. It can assist manufacturers in control, thereby saving a lot of time and energy.
2. Complaints to sellers who do not cooperate with the price change, and have a high success rate.
3. Can quickly find the other party’s supply information and solve the problem from the source.
