Small and medium-sized enterprises and traditional bosses have only two ways to survive and make big money in the next 10-20 years: one is to become a platform; the other is to become a new individual!
1. The era of platform economy is coming.
2. Personal brand has become the largest traffic entrance.
3. Opportunities to get rich behind platforms and new individuals.
1
. If you want to make money, you must remember that where the traffic is, the money is.
Just like since the 1990s, hypermarkets have become a new shopping scene, everyone needs to enter the store to shop, and all individual merchants also need to enter the store to do business.
Then the most profitable retailer at that time was a hypermarket.
Now everyone is socializing, entertainment and shopping on short video platforms, social media platforms, e-commerce and other platforms.
Therefore, no matter what business you do, you need to join the platform and pay advertising fees and deduct points to the platform.
For example, those who run live streaming and sales companies need to settle in major short video live streaming and e-commerce platforms; those who open physical stores need to settle in the same city service platform; those who open restaurants need to settle in the takeaway platform.
It can be seen from this that the platform is the most profitable business now.
Some people may say that even if the platform makes money, small and medium-sized enterprises and traditional bosses can only be discouraged! Actually, it is not the case.
Small and medium-sized enterprises can also become platforms in the next 10-20 years.
Of course, this platform is not a short video platform or a takeaway platform; it is an entrepreneurial platform and supply chain platform .
For example, there are many bloggers, internet celebrities, and self-media people who are selling goods and monetizing, but what they lack most is the support of the supply chain and supply.
At this time, if you are a manufacturer and a big agent, you can open distribution stores on major short video platforms to provide supply chain empowerment for Internet celebrities and bloggers.
so that you can use the traffic of internet celebrities and bloggers to help sell goods and make money. You just need to make good money sharing.
At the same time, if you are working on a short video platform and if you want to make more money in the future, you can build an entrepreneurial platform.
For example, you are a class seller, a book seller, or a cosmetics seller. In addition to doing it yourself, you can also package your products into projects and recruit more partners.
This is like opening a chain store in the past. You can not only charge a franchise fee, but also allow more people to help sell goods and products, and borrow more people's power to make money. Although the platform is the most profitable business model at present, the investment cost of the platform is too high and the success rate is relatively low.
Therefore, for small and medium-sized enterprises and grassroots entrepreneurs, if you want to make a lot of money in the next 10-20 years, you can also become a new individual.
What is a new individual and why do you want to become a new individual?
First of all, you need to know that when consumers shop nowadays, they are not only price, quality, brand, and functions, but also the personal brand behind them.
For example, when consumers go to dinner, they care not about the restaurant’s brand, but about who the chef is and who the founder is; similarly, when people buy clothing, they don’t just look at the company’s brand and price, but about who the designer behind it is.
Especially when people buy knowledge paid products, consumers do not care about how much practical information there is in the knowledge courseware, but they will look at the value and influence of the personal brand behind it.
It is precisely because consumers' shopping decisions have undergone a complete change. Therefore, no matter what business you do in the future, if you want to attract traffic or sell goods, you must build a personal brand and become a new individual.
Even if your company has 1,000 or 10,000 people, you still need to serve your personal brand.
Just like many large anchor companies with thousands of people, with sales of over 100 million yuan every day, they are all brought by the influence of personal brand, and other staff are doing auxiliary work.
On the contrary, if you still use traditional business thinking to start a company and become a boss and attract traffic and sell goods through e-commerce platforms and stores, it will be difficult for you to make money in the future.
3
In the era of platform and new individual economy, it will also bring a new round of opportunities to get rich in the future.
If you want to seize new opportunities, you must learn to empower peers, do training, and pay for knowledge.
Just like today's knowledge bloggers and business bloggers, they can earn 7-8 digits annually by selling courses.
Because in the era of platform and new individuals, every small and medium-sized enterprise and every entrepreneur want to transform into a platform or transform into a new individual.
But how to build a platform-based entrepreneurial model and how to become a new individual? These new gameplay and modes need to be learned.
Therefore, knowledge bloggers and business bloggers can develop their own experience of becoming new individuals and platform models into courses and make a big profit by paying for knowledge.
But the problem is, everyone knows that paying for training knowledge is very profitable and is also a trend in the future. But how to develop courses and how to pay for knowledge?
You can click on the column below to learn the details. I will explain it one by one in the column!
